The Power of Reinvention: Leading with Consistency and a Heart to Serve with Theda Blackwood

Theda Blackwood has built success across multiple companies and life chapters—not by being the loudest, but by being the most consistent. In this episode of SHIFT, she joins host Blake Mallen to share how reinvention, connection and a servant mindset have powered her 25+ year journey in direct selling. In this episode, you will learn: ●       Why reinvention is a skill every leader must master ●       How consistency builds trust, belief and momentum ●       The power of serving people instead of selling to them

In this episode of the SHIFT podcast, Blake Mallen interviews Rob Sperry, a seasoned leader in the direct selling industry. Rob's journey from skepticism to remarkable success provides valuable insights for direct sales leaders seeking sustained success. Rob Sperry has coached the best of the best—and seen what works (and what fails) in every corner of the channel. This is a can’t-miss episode for anyone who wants to strengthen culture, drive results and bridge the gap between leadership potential and lasting performance In this episode, you will learn: Why most leaders plateau—and how to break through How to identify and avoid the “Weapons of Mass Distraction” stealing your momentum The power of personal branding to elevate your presence and influence A DSN PRODUCTION The SHIFT podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe! MEET YOUR HOST BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.

In this powerful SHIFT panel from the DSU Spring Event, Blake Mallen is joined by Melanie Mitro, Steve and Gina Merritt and Nick Martinez—some of the most dynamic distributor leaders in the world—for a field-first conversation on the state and future of direct selling. From affiliate shifts to reinvention seasons, this panel brings real talk, real stories and real solutions to the challenges—and opportunities—of the modern channel. In this episode, you will learn: How to build trust and alignment between corporate and field leadership. What the affiliate vs. team-building debate means for the future of direct selling. Practical strategies for launching momentum, even in legacy companies. Why personalization, vision and community are non-negotiables for sustainable success. A DSN PRODUCTION The SHIFT podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe! MEET YOUR HOST BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.

What happens when everything you’ve built is reduced to ashes? In this profoundly moving episode of SHIFT, recorded from Blake Mallen’s powerful presentation at the DSU Spring Event, Blake shares his raw, inspiring journey through the devastating Palisades fire that claimed his family home and reshaped his perspective on life, leadership and the American Dream. With unwavering honesty, he recounts the surreal moment of watching his home burn, the emotional weight of losing irreplaceable memories and the unexpected gifts that emerged from the wreckage—fueled by faith, community and a redefined sense of purpose. In this episode, you will learn: How to find resilience and purpose in the face of devastating loss. The transformative power of community support during life’s toughest moments. Practical strategies for shifting your perspective to turn setbacks into setups for growth. A DSN PRODUCTION The SHIFT podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe! MEET YOUR HOST BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.  

What does it take to master influence and leave a lasting mark? In this inspiring episode of SHIFT, we’re unpacking the mindset shifts and strategies that drive success with Gregg & Lenika Scott, Dan McCormick, Mary Kay Kemper, and Garrett McGrath. These top leaders dive deep into overcoming adversity, staying grounded in momentum and building a legacy of impact. A DSN PRODUCTION The SHIFT podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe! MEET YOUR HOST BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.  

What does it take to thrive through life's toughest challenges? In this episode of SHIFT, top network marketing leaders-Sherilynn Alcala, Darnell Self, Doug & Thea Wood and Jessie Lee Ward-share raw, unfiltered strategies for building resilience. From overcoming obstacles to creating a business that lasts, this episode delivers time-tested insights to help you push forward, no matter what you're no matter what you're facing. A DSN PRODUCTION The SHIFT podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe! MEET YOUR HOST BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.

What separates businesses that thrive for decades from those that fizzle out? It’s not luck—it’s trust, leadership and a system that scales. In this Best of SHIFT episode, top entrepreneurs break down the mindset shifts and strategies that create long-term success. From building credibility fast to avoiding the biggest mistake that kills momentum, this conversation is packed with insights you won’t want to miss. You’ll hear from Brian Carruthers, Onyx Coale, Anthony Napolitano, Sarah Bjorgaard, Steve and Gina Merritt and Wes Linden as they share the lessons that have helped them build and sustain high-growth businesses. Whether you’re just getting started or looking to reignite momentum, these game-changing takeaways will help you scale smarter—and stay at the top. A DSN PRODUCTION The SHIFT podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe! MEET YOUR HOST BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.  

What happens when the business model that built your success suddenly disappears? In this SHIFT episode, host Blake Mallen sits down with former #1 distributors—Sarah Robbins from Rodan + Fields and Melanie Mitro from Beachbody/Bodi—whose companies both shifted to an affiliate model. Tune in for an unfiltered deep dive into the realities of change, resilience and reinvention. Whether you’re a leader, entrepreneur or navigating a major transition, you’ll gain valuable insights on overcoming challenges, adapting with confidence and redefining what’s possible. A DSN PRODUCTION The SHIFT podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe! MEET YOUR HOST BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.  

Are you prioritizing community in your business? In this special Best of SHIFT episode, seven top leaders share how building authentic relationships, empowering your team and fostering real connection can unlock the next level of growth. From the surprising power of asking the right questions to strategies for creating meaningful community, this episode is packed with insights you can apply today. Whether you're feeling stuck or ready to elevate your leadership, these invaluable insights will inspire you to shift your focus—and your results. A DSN PRODUCTION The SHIFT podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe! MEET YOUR HOST BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.  

Want to turn your social media presence into a magnet for engaged fans and buyers? In this Best of SHIFT episode, top social media pros Sarah Robbins, Ellen Ludwig, Nick Martinez, Robin Packard and Tamara Sweasy share how they took their online presence from unnoticed to unstoppable. From crafting content that people actually want to see to building real connections that drive business growth, this episode is packed with insights and tips you can start using right away.   Whether you’re struggling with engagement, unsure what to post or just tired of shouting into the void, these experts break down what works (and what doesn’t) so you can stop guessing and start growing. A DSN PRODUCTION The Shift podcast is presented by Direct Selling News (DSN), the most trusted media source in the direct selling channel for over two decades. From supporting executive communities from more than 1,000 companies, over 200 issues of Direct Selling News magazine, and our annual Global 100 list we’ve consistently delivered professional reporting on vital industry news, trends, highlights, and insights. Now, for the first time, we’re extending this level of insight and credibility directly to YOU! The most important and powerful Distributor community across the globe! MEET YOUR HOST BLAKE MALLEN, a billion-dollar brand builder and community marketing expert, is the perfect person to bring this content to life. With 25+ years of field, ownership, and executive experience generating $3B+ in revenue, Blake brings a fresh and unique perspective from across the direct selling industry. He is passionate about the power of potential and works with companies and communities to make the shifts needed to discover and develop theirs.