AI Proem Podcast podcast

Qoder joins again to talk about China's workplace agent war. Redirected focus on EMEA & APAC

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Show Notes

Hi all,

Christian Hu from Alibaba’s Qoder joins the podcast again to talk about the fierce domestic workplace agent competition. For context, Anthropic and OpenAI have decided not to allow access to their models and products in Greater China; thus, the competition for models and agents is largely driven by domestic players. For workplace agents — coworker-style products — the most popular ones at the moment are Tencent’s WorkBuddy, Alibaba’s Qoder, and ByteDance’s Trae. The other agents we see coming from the labs are mostly coding agents. With that, I’ll hand over the floor to Christian, who graciously found ~40 minutes while on a business trip to talk to us about the landscape and Qoder’s own strategic shifts.

This episode was recorded on the day Qwen3.8 Max launched.

For more, check out the podcast lineup here and explore the episodes!

Chapters

* 00:00 — Southeast Asia Expansion and Market Dynamics

* 02:43 — The Shift Towards Business Logic in Coding Agents

* 05:29 — Industry-Specific Applications and Vertical Agents

* 11:22 — Global Strategy: Lessons from Market Differences

* 14:00 — Partnerships as a Key Element in Market Strategy

* 16:41 — The Future of Coding Agents and Market Trends

* 19:22 — Pricing Models and Inference Economics

* 22:08 — Open Source Trends in AI and Market Competition

* 27:34 — Building vs. Buying AI Models

* 29:38 — Future Directions for Coding Agents

* 32:14 — Final Thoughts on Market Opportunities

Transcript

(AI-generated, for reference only)

Grace Shao (00:00)

Hi Christian, friend of the pod, you’re back on. Really excited to have you here. Where are you these days?

Christian (00:07)

Yes. I just landed in Singapore last night.

Grace Shao (00:12)

Okay, perfect. Cause we’re gonna talk about your Southeast Asia expansion. But since we last spoke, competition among coding agents has intensified quite a lot in China, particularly — the market has changed a little bit. Where are you seeing the whole market going, and how do you think Qoder fits into all of it?

Christian (00:32)

Yes, it is a war, you know, between every major tech company in China. Because it’s a war, nobody wants to lose. I think the logic behind this coding agent war is that most companies believe that a coding agent shall be the fundamental path to AGI — artificial general intelligence. So nobody wants to be behind in this race.

But the most interesting thing behind the war, or this race, is that something is changing. When we look back to the last twelve months, everyone is talking about the models, everyone talking about what kind of model will be the most competitive advantage for your coding agent. But now, for most leading agents, they are trying to be more focused on the business logic and workflows. Just like what Qoder is doing — we want to be more into the business logic of our customers. And even for some individual users, they are trying to do something for business. They have one-person companies or one-person workflows. So they need the coding agent to do more about the business workflow, not just code generation.

So that’s the shift behind the war. For at least most of the companies, they are trying to raise not just for a coding assistant, but want to be dominant as a desktop assistant for employees or maybe some individual users. And maybe in the future, they want to be the digital employees for the industry. I think that’s maybe the ultimate race for the coding agent.

Grace Shao (02:28)

And you’ve got players like WorkBuddy from Tencent that’s been doing really well, right? Exactly to your point—

Christian (02:33)

Yes.

Grace Shao (02:33)

I think they’ve been plugging in, kind of operating as an assistant on desktop, very intuitive and user-friendly. You’ve got ByteDance with Trae pushing in a similar direction. So how do you feel about that? Where is Qoder’s differentiating point or offering here?

Christian (02:51)

I have a few things to share with you. I think for the past year, Qoder has accomplished very remarkable business performance. In terms of ARR or revenue, we are the leading one — we are number one. And maybe we are more than the combination of number two to number four. That’s a huge achievement for Qoder in business growth.

And as I just said, Qoder from day one is more focused on building an agentic platform for developers and AI builders. It’s not just a coding tool or coding assistant — we want to be a platform for the next generation of agentic power. So the skill marketplace, the plugins, the connectors, the MCP connectors — all of these features are now shining. All of these features are bringing advantage to our business. That’s the truth of what’s happening in China and even in overseas markets.

Grace Shao (04:04)

That’s really interesting. And so when we caught up in Hangzhou recently, you were saying that Qoder appears to be broadening from just coding into industry-specific agents. That was something quite fascinating, because from the start of the conversation, you say coding capability is the fundamental foundation for all of these agents, but people are moving towards these vertical agent use cases. So tell us a bit more about that. What kind of industries are you guys targeting? What is your thinking behind this new strategy?

Christian (04:34)

Okay, I can share an example. We got a very important customer case with Xiaopeng. Xiaopeng is one of the leading electric vehicle producers in China, maybe one of the best. For Xiaopeng, for the company now, Qoder is not just a coding assistant or code generation tool. Qoder has become an agentic driver for the restructuring of their workflows and business logic. They’re trying to educate their developers and their engineers, maybe even the HR department, to use Qoder to renew their business logic and their workflows.

For example, for the legal department, they’re trying to use Qoder to reduce the legal review cycle from six days to one day, or even less than one day. And it’s not just Xiaopeng — I think there are a lot of similar cases. So for Qoder, it’s not a shift to pivoting to vertical applications or specific industries. From day one, Qoder wanted to be a platform. The platform means we want to be a tool — we don’t want to be just a coding assistant competing with other coding tools. We want to be more embeddable and compatible with the customers’ business logic and workflows. So it should be more vertical. But it’s not for us to do the vertical things — it should be let the developers, the customers, and even some individual power users develop domain-specific agents on top of Qoder. That’s the philosophy for Qoder.

Grace Shao (06:51)

Okay. So the thinking is you guys are offering the tool, but really it’s still on the user to build out the tailor-made agent for themselves. Not that you’re specifically pushing—

Christian (07:01)

Yes, that’s the truth. Actually, we got some organic creation of skills by the power users. They are creating some skills, some creating some plugins on our marketplace. We are going to open the marketplace to all the business users so that the users can deploy different kinds of skills or plugins from the marketplace. That will be the market for Qoder. Maybe in the near future, we could be a marketplace for agents, a marketplace for skills.

Grace Shao (07:49)

Interesting. Okay. Well, this leads to something else you talked about. You said that you guys were building an ecosystem around Qoder. So tell us a bit more about what that means, and how should we understand or expect how Qoder might change as a product in the next few months.

Christian (08:05)

Okay. I think we can change the view of Qoder — from a coding assistant to an agentic platform. I can give an example: we are doing something together with Microsoft. That may be an example. We want to collaborate with Microsoft to make Office more usable and more accessible on an agentic system just like Qoder.

You know, in the past, Microsoft Office is Microsoft Office, ChatGPT is ChatGPT — they’re quite different products. For the users, they hav…



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