"Instagram Isn’t a Strategy – It’s a Tool"

Welcome to The Dentist Profit Playbook. In today’s episode, we’re going to explore one of the most overlooked, yet most powerful skills in facial aesthetics: the art of the consultation.

Welcome to The Dentist Profit Playbook. Today’s episode is for all those who feel frustrated with social media. You’re posting, showing before-and-afters, maybe even dancing on Reels—but you’re not seeing patients book. Why?

Welcome back to The Dentist Profit Playbook. Today we’re going to answer one of the most important financial questions you’ll ever face in your aesthetics business: “How many patients do I really need to earn £100k?”

Welcome to another episode of The Dentist Profit Playbook. Today we’re diving into the four foundational pillars that underpin every profitable facial aesthetics business. If your clinic isn’t producing the income or freedom you expected, one of these pillars is likely cracked—or missing entirely.

Welcome to The Dentist Profit Playbook, where we help you build a smarter, safer and more profitable facial aesthetics business. I’m your host, and today we’re diving into a crucial topic—why most aesthetic start-ups struggle or fail in their first 12 months.

Botulinum toxin (Botox) has become a cornerstone treatment in both cosmetic and therapeutic medicine. Whether used to smooth dynamic wrinkles or manage conditions like hyperhidrosis, Botox's popularity is well-earned due to its effectiveness and safety profile when administered correctly. However, an often-overlooked aspect of post-treatment care is the critical role of patient hydration.This podcast explores the biological interplay between Botox and hydration status, highlights why maintaining hydration is essential after treatment, and offers clear, evidence-based recommendations for optimal patient outcomes.Understanding the Impact of Botox on Fluid RegulationThough Botox is delivered locally to specific muscles or glands, its effects can extend beyond the injection site. In particular, its influence on sweat gland function and potential systemic fluid balance disturbances deserve careful attention.

Myth Spotlight:“It’s just Botox. If it’s not right, we can tweak it later.”That’s the kind of sentence that gets thrown around more than derma planing blade offers on Groupon.Reality Check:Wrong. Very, very wrong. Here’s the inconvenient truth: Botulinum toxin doesn’t come with a rewind button. You can’t reverse it once it’s in. Fillers? Maybe. But even with hyaluronidase, you’re not reversing time—you’re firefighting complications. Not to ment

Here’s the nonsense KOLs and Insta-wellness quacks keep pushing:Stick a needle in your arm, drip in some overpriced vitamins, and you’ll be reborn. Toxins gone. Skin flawless. Energy through the roof. Hangover? Poof. Immunity? Boosted. You’ll practically glow in the dark.They call it “wellness.” I call it the Juicero of medicine—flashy, expensive, and completely pointless once you use your brain.REALITY CHECK: IV VITAMIN THERAPY IS MOSTLY EXPENSIVE URINE AND EVEN MORE EXPENSIVE PLACEBO

Yeah? Best at what—posing with filler boxes and humble-bragging about “keynote speaker energy”? Let’s talk facts.HERE’S THE NONSENSE KOLs KEEP PUSHING…If you’ve been in aesthetics longer than 10 minutes, you’ve been fed this story:“Follow the Key Opinion Leaders. Learn their techniques. Do what they do. They’re the gold standard.”Spoiler: they’re the sales standard.Most KOLs aren’t chosen because they’re the most clinically sound or safety-obsessed. They’re chosen because they’re marketable. Camera-friendly. Loyal to the brand. Good at parroting PowerPoints.The reality? Some of the worst complications I’ve seen—dodgy tear troughs, overfilled cheeks, lips that looked like inflated beef curtains—came from clinics trained by “celebrity” KOLs. But hey, they had a certificate signed in gold ink and a selfie to match. Must be legit.

Alright, let’s rip the plaster off quick:If your diary feels like it’s either rammed or completely dead, you're not unlucky.You're just not running your business properly.Most aesthetic clinics right now?They’re living on HOPE MARKETING:Post a random "Look at this lip filler!" photo with zero context 🤳Spam a 10% off offer every time the diary goes quiet 🛒Pray that a few bored housewives stumble across it 🙏Wonder why the phone isn’t ringing 📵