Demand Decoded: Demand Generation & Digital Marketing Podcast podcast

Proven Retargeting Tactics: How to Multiply Your Pipeline

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In this episode of Demand Decoded, Dan explores retargeting in B2B marketing. While most marketers focus on attracting new leads with flashy campaigns, retargeting often delivers better results with less investment. Dan explains what retargeting is, why it works, and how to use it. 

The episode covers practical ways to retarget different audiences and shares specific methods to measure success and avoid common mistakes. 

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