Ep 8: Powering personalized marketing with a modern data stack | HubSpot & Snowflake

Fivetran’s Chief Operating Officer Taylor Brown and Chief Product Officer Anjan Kundavaram share their insights on the rapidly changing data landscape and the role of Fivetran’s Hybrid Deployment in addressing today’s security and scalability challenges. They also explore key trends in data management and share predictions for AI and data strategy in 2025. Read the full show notes at www.fivetran.com/podcast

Paul Meighan, Director of Product Management at AWS, shares how enterprises are increasingly looking for ways to integrate more data sources in their environment — especially with data lakes. From turning S3 buckets into databases to establishing better metadata layers, Meighan explores the rapid evolution of data lakes alongside data warehouses. He also explains the pivotal role AI, ML and GenAI workloads and applications will play in large metadata environments, driving innovative analytics and business insights. Read the full show notes at www.fivetran.com/podcast.

George Fraser, CEO of Fivetran, Bob Muglia, former CEO of Snowflake, and Steve Jones, EVP of Capgemini discuss the challenges and solutions to creating mature, production-ready generative AI models. It’s not just about algorithms or data — success lies in effective data management. Read the full show notes at www.fivetran.com/podcast

George Fraser, CEO of Fivetran, and Justin Borgman, CEO of Starburst, dive into the competitive landscape and evolution of modern query engines and data lakes. Discover how Starburst’s Trino engine and open table formats like Iceberg drive agile, scalable data solutions for AI innovation while enabling governance and other capabilities normally associated with data warehouses. Read the full show notes at www.fivetran.com/podcast

Get ready to think differently about modern data architectures as we sit down with George Fraser, CEO of Fivetran, and Jordan Tagani, CEO of MotherDuck, to explore recent evolutions of data management. They discuss MotherDuck’s innovative new connector built with Fivetran’s Partner SDK, reveal why local data processing on modern laptops is disrupting cloud-based processing and share insights on deploying AI workloads on data lakes. Read the full show notes at www.fivetran.com/podcast

Erin Rebholz, former McKesson executive and President of Merilytic Health, discusses the role of cloud-based solutions, data governance and interoperability in improving clinical outcomes and patient care. Erin emphasizes the importance of effective data sharing and the potential impact of AI and machine learning on healthcare, offering insights into evolving data analytics practices that can empower healthcare providers. Read the full show notes at www.fivetran.com/podcast

Clinton McFall from Davey Resource Group explores the challenges of cloud migrations and the lessons learned along the way. McFall and his team tackle complex data challenges including client data isolation across large data lakes, managing asynchronous data collection from field technicians and safely leveraging GenAI to explore GIS data in new ways. Listen to learn about how the country’s 8th largest employee-owned company is using data to manage difficult environmental projects. Read the full show notes at www.fivetran.com/podcast

Snowflake and Fivetran CMOs are joined by HubSpot's VP of Platform Ecosystems to discuss the evolution of Customer 360 and the emergence of hyper-personalization in marketing. For the full show notes, visit www.fivetran.com/podcast

In this episode of the Fivetran Data Podcast, Frank Carotenuto, Senior Director of Enterprise Data Platforms at Trellix, shares his experience leading the organization’s migration to a single data platform from multiple, siloed data marts. His efforts resulted in a new team structure, modern data architecture and a cross-functional center of excellence. For the full show notes, visit www.fivetran.com/podcast.

CHS Inc.’s Senior Manager of IT Engineering Riley Buss is at the forefront of global data operations for the Fortune 500 secondary cooperative. In this episode, Buss shares how the modern data stack, consisting of Fivetran, Snowflake and dbt, enables the business to reap real-time analytics on terabytes of data from across the globe to drive sustainability and efficiency into the global food supply. Read the full show notes at www.fivetran.com/podcast