Viral Marknadsföring - Mikael Johansson

In this episode, we sit down with James Tilby Jones, Solutions Consultant at Braze, to explore the evolution of CRM into customer experience management. James shares his journey from event marketing to helping brands unlock the power of data-driven, personalized engagement. We talk about the rise of loyalty programs, the impact of AI on marketing, and how even small brands can build meaningful customer connections at scale. He also gives us a sneak peek into Braze tools like Canvas, Liquid Assistant, and the upcoming Project Catalyst. If you’re into marketing, tech, or just curious about the future of personalization, this one’s for you. Hosted on Acast. See acast.com/privacy for more information.

I detta avsnitt gästas Anna av Mikael Johansson, grundare av Swinton International GmbH och en mästare inom viral marknadsföring. Mikael delar sina insikter kring hur han genom TikTok skapat kampanjer som inte bara sticker ut, utan blir samtalsämnen. Vi pratar om några av hans mest ikoniska projekt – från "Footlong Ballerina" och "Khaleds Kaviar" till Foodora kampanjer som "vattenleverans" och ”Foodora på Spy Bar”. Genom sina kreativa och ofta humoristiska fejkkampanjer har Mikael lyckats nå miljontals visningar och satt nya standarder för digital storytelling. Hosted on Acast. See acast.com/privacy for more information.

I avsnittet gästas Anna av Per Grape, som coachar entreprenörer och företagsledare för att hjälpa dem att utvecklas och nå sina mål. Tillsammans pratar de om Pers resa till där han är idag och reflekterar över vad som verkligen är viktigt i livet.Pers podd “Betta på dig själv” kan du lyssna på genom att klicka på länken nedan.https://open.spotify.com/episode/3amrLHbUsTAiOAulGXxyYE?si=C123k4CeTTOQQyyGs_IrHw Hosted on Acast. See acast.com/privacy for more information.

BY BANOO kombinerar stil och funktion för att stärka kvinnor. Genom kvalitet och innovation skapar de en framtid för kvinnligt entreprenörskap och representation. Hosted on Acast. See acast.com/privacy for more information.

Our founder Anna, also known as Mrs. SCHMACK, sits down with Justyna from ICA Banken for a great conversation about MarTech, CRM, Customer Experience and so much more. Hosted on Acast. See acast.com/privacy for more information.

Join Vy, our Experience Strategy Designer, and Astrid, Product Owner of the CRM/CX Team at Polestar, as they dive into the exciting topic of Customer Experience (CX). They explore innovative strategies, different approaches to work, and much more. Hosted on Acast. See acast.com/privacy for more information.

Join our founder Anna, also known as Mrs. SCHMACK, as she sits down for a fascinating conversation with Coco from Braze. Coco, the Principal Customer Success Manager, Enterprise and President of the Women's ERG, Elle, shares valuable insights and experiences. Hosted on Acast. See acast.com/privacy for more information.

Our founder, Anna, sits down with Harry Fremantle, our Technical CRM Consultant, for an insightful discussion on various digital platforms. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Marta and our founder Anna speaking on CRM mistakes. Have they made any mistakes? Hosted on Acast. See acast.com/privacy for more information.