127: 10 Lessons in 10 Years of Online Business

Is Instagram (or any platform, really) even worth it anymore? If you’ve been pouring hours into social media only to be met with silence, this episode is the reframe you didn’t know you needed.Steph dives deep into what’s really going on with social media in 2025 — and why declining engagement doesn’t mean your efforts are wasted. From personal revelations to client conversations, you'll learn why this might actually be the best time to recommit to your presence online — but with way better boundaries, purpose, and strategy.Whether you’re feeling discouraged, burned out, or just confused about how to use social media today, Steph offers a refreshing take: your people are watching... even if they’re not “liking.”In this episode, you’ll learn:Why “no likes” ≠ “no impact”How to reclaim your leadership onlineThe mindset shift Steph made that changed everythingWhat it means to show up for the lurkersAnd how to stay consistent without being online 24/7This one’s for the coaches, creatives, and service providers who know they have something to say — but need a new way to say it.

What does real financial safety look like for entrepreneurs? Not just a healthy bank balance or a flashy revenue number—but actual peace of mind when it comes to your income, expenses, and future launches?In this in-person episode, Steph sits down with longtime friend and fellow entrepreneur Claire Pells to break down the simple (yet wildly powerful) spreadsheet Claire swears by—and finally convinced Steph to implement in her business.Together, they get real about:Why retroactive P&Ls aren’t enoughHow to project revenue, expenses, and profit—even if you hate spreadsheetsWhat happens when you plan for “good, better, best” outcomesHow to create true safety in your business… even if your next launch flopsIf you’ve ever had that low-key financial panic—even when money is in the bank—this conversation will change how you run your business.

What can a decade in online business teach you? In this special walk-and-talk episode, Steph reflects on 10 years since leaving her corporate career to build a life on her own terms. From taking secret doors to embracing long games, showing up terrified, and prioritizing client results, Steph shares the 10 most powerful lessons that shaped her journey. Whether you're a beginner or a seasoned entrepreneur, this is your invitation to reflect, recommit, and remember why you started.

If you’ve been in business long enough to have some real success — but also feel like things are starting to spiral out of control — this one’s for you.In this episode, I’m getting real about what it feels like to be in the messy middle of entrepreneurship. You’re not new anymore, and yet you still feel overwhelmed, like your to-do list is growing, your systems are duct-taped together, and you’re secretly waiting for the whole thing to fall apart.Been there. In fact, I left my business in 2021 because of it.Today I’m sharing the full story of what led me to quit, what I learned when I walked away, and why the answer isn’t getting off the roller coaster — it’s learning how to ride it.Plus, I’ll share why support is the real game-changer, how my clients are finding peace even before their coaching officially begins, and how the Sold Out Group Programs Mastermind is designed to get you out of the messy middle — for good.Apply for the Mastermind → https://stephcrowder.com/mastermind 

In this episode, Steph gives you a full behind-the-scenes breakdown of her high-level mastermind, Sold Out Group Programs. Sold Out Group Programs is a 12 month mastermind for experienced business owners who want consistent, predictable income and a repeatable sales system that brings you all the clients you need.If you’ve ever wondered whether this program is right for you — or what really makes it different from every other group coaching offer — listen in.Steph covers:Who this mastermind is truly forWhat makes this container so powerful — from 360° support to ROI-driven strategyReal results from real clients (we’re talking double, triple, even 20x returns)The unique structure, personalized coaching, and launch tools that make this a “no-brainer” for the right entrepreneurApplications are open for a limited time — only a few spots available before doors close April 25. 🎯 Apply now at https://stephcrowder.com/mastermind 

Going after a big, scary revenue goal in 2025? Same. In this episode, I’m walking you through exactly how I’m breaking down what feels like an “impossible” goal into small, measurable wins -- and how it’s keeping me calm and grounded in the process. You’ll hear the strategy I’m borrowing from my early days in sales, how I’m applying it to find 144 clients this year, and why this approach is helping me regulate my nervous system and keep showing up.Whether your goal is $100K or quitting your job, this episode will help you take action without the overwhelm.Ready for high-level, immersive support in your business this year? I'm opening just a few spots in my Sold Out Group Programs Mastermind.This is your chance to work with me closely in 2025.Get on the waitlist at https://stephcrowder.com/mastermind so you’re first to know when doors open!And hey—if this episode helped you breathe easier about your own big goal? DM me on Instagram (@heystephcrowder) or share this episode with a friend. I love hearing from you. 

The 3-step Roadmap to Get a Sale in 24 Hours - literally any time you want one.In this action-packed replay of Steph's most recent training, she teaches:- The 3-step Roadmap to Get a Sale in 24 Hours- How to craft offers that fly off the shelves- How to pull customers TO you, instead of feeling PUSHY or hearing crickets​- How to lean on your customers to HELP you build your next successful idea -- so you don't FLOPThis is truly a masterclass on scrappy sales strategies that are working to create that “cha-ching!” notification in your business, anytime you’re ready.This training also opens the doors to Steph's 12 month sales training and coaching program, Same Day Sales! Learn the Skill of Getting a Customer in 24 Hours Even If You’re a Total Beginner! Check it out and join here!https://stephcrowder.com/same-day-sales

Aiza was tired of the hustle >> piecemeal projects, tied to her laptop, struggling to confidently sell her offer.Then, she joined Same Day Sales—and everything changed. In this episode, we break down:- How Aiza used Same Day Sales to refine her offer & get paid quickly - Why she ditched the “waiting for clients” strategy and took action - How the Offer Oven went from an idea to a fully booked serviceIf you’ve ever felt stuck on selling, this is your episode!Want to learn the sales system Aiza used? Join Same Day Sales → https://stephcrowder.com/same-day-salesLearn more about Aiza: https://studiocoya.com/

Sarah G. had been in business for years, but when she pivoted, selling started feeling… harder.Like many entrepreneurs, she:❌ Overthought sales conversations❌ Struggled to translate audience insights into sales❌ Avoided directly asking potential clients what they wantedBut after joining Same Day Sales, she learned how to:✅ Confidently talk to potential customers (without it feeling weird)✅ Unlock surprising insights that shaped her offer✅ Make a sale in just 24 hours—before her offer was even fully builtThis episode is an inside look at how Same Day Sales gave Sarah real, repeatable skills to make sales whenever she wants—without feeling pushy, awkward, or uncertain.If you’ve ever felt stuck on how to actually get clients, you need to hear this one.Join Steph’s FREE Training on March 19th → Three Simple Steps to Make a Sale in 24 Hours>> Save your seat: stephcrowder.com/webinar

You might think sales take weeks or even months—that you need a big audience, fancy funnels, or a perfectly crafted offer to start making money.🚨 That’s a lie.The truth? Sales love speed. And selling can be so much easier than you think.In this episode, I’m breaking down my brand-new S.O.L.D. framework—4 ridiculously simple steps to help you sell effortlessly and make money quickly (yes, even in the next 24 hours!).Plus, don’t miss Steph’s live (totally free!) training on March 19th at 12pm ET:Three Simple Steps to Make a Sale in 24 Hours>> Save your spot now at stephcrowder.com/webinarDM Steph on Instagram @heyStephCrowder and let her know what you think of the new SOLD framework!