S20 Ep7: Ben Branson, founder of Seedlip, Seasn & Pollen Projects on pioneering a new category and building a global brand

Meet Tom Herbert, the man whose life and work and steeped in the rich aromatic legacy of baking. Tom hails from a family of bakers, where the art of crafting exceptional bread has been passed down through the generations. In this episode, Holly speaks to Tom about the story of his family business, Hobbs House Bakery and delves into his journey to becoming one half of the TV show, The Fabulous Baker Boys. But Tom’s journey didn’t stop there. Fueled by a sense of purpose to change the world through food, Tom founded the community driven initiative The Long Table. A restaurant with a difference and one that fosters community, combats loneliness and one that has created a lasting social impact. Sharing his vision, his experience and his unwavering commitment to using food as a force for good, this episode is a celebration of tradition, vision and the incredible power of breaking bread together. Win an Independent Ad Break on Conversations of Inspiration: If you’re a founder yourself and would like to be in with a chance to win your own ad break on this podcast, head over to holly.co/dell.  This competition is delivered in partnership with Dell Technologies and their programs Dell for Startups and DWEN (Dell Women’s Entrepreneur Network) — which provide startup expertise from dedicated technology advisors and scalable solutions to ensure your business is always ready to grow.

In this micro episode, we get a glimpse into the mind of the mission-led entrepreneur David Hieatt, founder of Howies, The Do Lectures and Huit Denim. David’s letter to his younger self is, put simply, a life lesson and one so chock full of wisdom and soulful advice that you’ll want to share it with everyone you know. This is your micro shot of inspiration and an episode that brings to life the transformative power of a simple letter.

This week, Holly meets Helen Pankhurst CBE,  a woman whose life work is testament to the enduring spirit of the suffragettes. And in this episode Helen shares intimate stories from her extraordinary heritage, offering a unique glimpse into the lives and struggles of her pioneering ancestors, diving into how their legacy has shaped her own path in activism and to advancing women’s rights in the 21st century. Helen speaks to Holly about the current landscape of feminism, the progress that has been made since the suffragette era and the challenges that still lay ahead. This is a powerful conversation that explores how the movements and campaigns that we see in today’s society, such as #MeToo and Just Stop Oil will be judged by future generations. So whether you are passionate about women's rights, intrigued by historical legacies, or simply looking for inspiration to make a difference, this conversation with Helen Pankhurst is a must-listen. Win an Independent Ad Break on Conversations of Inspiration: If you’re a founder yourself and would like to be in with a chance to win your own ad break on this podcast, head over to holly.co/dell.  This competition is delivered in partnership with Dell Technologies and their programs Dell for Startups and DWEN (Dell Women’s Entrepreneur Network) — which provide startup expertise from dedicated technology advisors and scalable solutions to ensure your business is always ready to grow.

As a legendary footballer and a man who has navigated some of life’s toughest challenges, you might also know that Rio Ferdinand is also a man who isn't afraid to be vulnerable. In this micro episode, you will hear the letter that Rio wrote to his younger self, a letter that speaks about the road he has travelled, from the council estate on which he grew up to the heady heights of success and his journey with grief. It is also a letter that speaks to his resilience, compassion and belief in others. This is your micro shot of inspiration and an episode that brings to life the transformative power of a simple letter.

In this week's episode, join Holly as she sits down with Ben Branson, the remarkable and visionary founder behind Seedlip, Seasn, and Pollen Projects.  From the humble beginnings in his kitchen to pioneering a global brand in just four years, Ben’s story is one of creativity, dedication, and a relentless drive to challenge the status quo. Raised in a family deeply connected to farming, Ben spent his childhood immersed in the wonders of nature, fostering a profound appreciation for the botanicals that would later shape his groundbreaking brand. As the founding father of the non-alcoholic space, Ben’s journey has not only transformed the beverage industry but has also sparked a cultural shift towards mindful drinking. Holly speaks to Ben about the roots of Seedlip's success, from its inception as a kitchen experiment to its meteoric rise as a leader in the non-alcoholic category. Ben’s unwavering dedication and singular vision have not only built a global brand but have also challenged societal norms, paving the way for a more conscious approach to consumption. This podcast includes adult language so you may wish to wear headphones around little people!  Win an Independent Ad Break on Conversations of Inspiration: If you’re a founder yourself and would like to be in with a chance to win your own ad break on this podcast, head over to holly.co/dell.  This competition is delivered in partnership with Dell Technologies and their programs Dell for Startups and DWEN (Dell Women’s Entrepreneur Network) — which provide startup expertise from dedicated technology advisors and scalable solutions to ensure your business is always ready to grow.

In this micro episode, Julie Deane CBE, the remarkable founder of The Cambridge Satchel Company shares her wisdom and reflections of an extraordinary journey in a letter to her younger self. Julie’s letter is one from the heart and one that reminds each of us of the power of embracing our individuality and how by having the courage to go against the grain and trust in our own instincts we will always be one step closer to our dreams. This is your micro shot of inspiration and an episode that brings to life the transformative power of a simple letter.

How can you learn to be self-compassionate and live the life you want to lead?  In this episode of Conversations of Inspiration meet Rosie Nixon, an accomplished author, broadcaster, consultant, and coach, best known for her 16-year tenure as editor-in-chief of Hello! Magazine.  Rosie shares her experiences with stress and burnout, leading to a career reevaluation and her decision to become a life coach. They delve into the importance of self-care, kindness, and authenticity, with Rosie revealing how she’s on a mission to help women navigate midlife reinvention through coaching and retreats.  Enjoy this inspiring conversation about personal growth, resilience, and the power of reinvention. Win an Independent Ad Break on Conversations of Inspiration: If you’re a founder yourself and would like to be in with a chance to win your own ad break on this podcast, head over to holly.co/dell.  This competition is delivered in partnership with Dell Technologies and their programs Dell for Startups and DWEN (Dell Women’s Entrepreneur Network) — which provide startup expertise from dedicated technology advisors and scalable solutions to ensure your business is always ready to grow.

What’s the secret to designing award-winning and best-selling homeware for 20 years?  In this episode of Conversations of Inspiration meet Antony and Richard Joseph, twin brothers and co-founders of Joseph Joseph often referred to as the ‘Apple of homeware.’  You'll hear the captivating story of their entrepreneurial journey, from a childhood surrounded by creativity to the thrill of their first major order. Discover how they conquered the European market with sheer determination and a road trip. They delve into the highs and lows of business, from the slow burn of success to navigating the tumultuous times of the pandemic. Embrace their wisdom on protecting their designs, fostering new talent, and staying passionate about their work. Don't miss the heartfelt advice they'd give to their younger selves, a true testament to their experience and resilience in the world of business. Win an Independent Ad Break on Conversations of Inspiration: If you’re a founder yourself and would like to be in with a chance to win your own ad break on this podcast, head over to holly.co/dell.  This competition is delivered in partnership with Dell Technologies and their programs Dell for Startups and DWEN (Dell Women’s Entrepreneur Network) — which provide startup expertise from dedicated technology advisors and scalable solutions to ensure your business is always ready to grow. Time Stamps:  Childhood and Family Influence (00:03:30) The Joseph brothers discuss their creative upbringing and the influence of their parents and family in their design and entrepreneurial journey. Transition to Business (00:12:27) Holly and the Joseph brothers discuss their transition from studying design to starting their business, including the pivotal moment of receiving a significant order for their glass cutting boards. European Expansion (00:18:23) The brothers describe their persistence in seeking more customers, leading to their successful expansion into European markets and the slow but steady growth of their business. Mission statement and product approach (00:22:39) The company's mission statement and approach to identifying and solving household problems. Learning from failures (00:27:16) The lessons learned from product failures and the importance of getting started. Dealing with Copying and Counterfeiting (00:45:27) The challenges of dealing with copying and counterfeiting in the small business community and advice for others facing similar issues.

How can you use customer data to create brand loyalty?  In this episode of Conversations of Inspiration meet Edwina Dunn OBE, a true trailblazer in both the realms of big data and female empowerment. Immersed in the world of tech and data since the early 80’s, a time when customers' data was often discarded, Edwina’s vision led to creation of the groundbreaking Tesco Clubcard,  turning the retail industry on its head and forever changing the way in which brands connect with their customers. Edwina shares insights into her journey through the evolving tech and data landscape and how her passion for empowering women has shaped her career and led her to founding the non-profit organisation The Female Lead. A conversation not to be missed and one that recognises innovation and a mission to unlock women’s potential to transform business, economies and communities. Win an Independent Ad Break on Conversations of Inspiration: If you’re a founder yourself and would like to be in with a chance to win your own ad break on this podcast, head over to holly.co/dell.  This competition is delivered in partnership with Dell Technologies and their programs Dell for Startups and DWEN (Dell Women’s Entrepreneur Network) — which provide startup expertise from dedicated technology advisors and scalable solutions to ensure your business is always ready to grow. Time Stamps: Role Models and Leadership (00:09:06) The importance of visible role models and Dunn's campaign, "The Female Lead," to make women shaping the world visible. Power of Two in Business (00:27:43) Dunn highlights the importance of working with a partner, the strength of two opposites, and the success of their business. Impact of Data Science on Business (00:17:00) Dunn explains the role of data science in predicting consumer behaviour and its impact on business strategy. Encouraging Women in Data Science (00:45:35) Encouraging women to pursue data science due to their natural strength and proficiency in the field. Customer Loyalty and Understanding (00:47:31) Importance of understanding customer behaviour and lifestyle for creating loyalty beyond transactions. Empowering Women in Business (00:52:13) Highlighting the importance of women's role in decision-making and purchasing power. The Invisible Pound (00:55:07) Discussion on women's significant buying decisions and the lack of recognition for the female purchasing power. Women's Voices and Representation (00:59:45) The significance of representing and amplifying women's voices in leadership and government. Women in History and Economic Growth (01:02:53) The importance of acknowledging women's historical contributions and the potential for economic growth through understanding women better.

Can the shadow of death truly teach us the value of life?  In this soul-stirring and life-affirming episode journalist, author, and podcast host Clover Stroud shares her journey through loss, creativity, and the transformative power of love and bravery, offering you a deeply personal and universally resonant perspective on living a life full of contrasts and redemption. From the beauty and challenges of aging, the concept of home and belonging, to the depths of grief and the resilience of the human spirit this episode is about what it is to be human.   Win an Independent Ad Break on Conversations of Inspiration: If you’re a founder yourself and would like to be in with a chance to win your own ad break on this podcast, head over to holly.co/dell.  This competition is delivered in partnership with Dell Technologies and their programs Dell for Startups and DWEN (Dell Women’s Entrepreneur Network) — which provide startup expertise from dedicated technology advisors and scalable solutions to ensure your business is always ready to grow. Time Stamps:  Reflecting on the impact of personal experiences and anxieties (00:13:29) The conversation delves into the anxieties of the present day and the impact of personal experiences on shaping perspectives. The influence of maternal love and nurturing on raising strong, creative women (00:16:48) The discussion explores the role of maternal love and nurturing in raising strong, creative women, focusing on Clover's family. The impact of personal tragedy and the quest to understand human emotions (00:19:59) Clover reflects on the profound impact of personal tragedy and her ongoing quest to understand human emotions through her writing. Bravery and self-discovery (00:23:22) Clover reflects on her early 20s, living in Texas, and seeking physical challenges, indicating a subconscious sense of bravery. Challenges and resilience (00:26:39) Clover shares her views on bravery, discussing personal challenges and the determination to keep moving forward. Motherhood and writing (00:31:07) Clover talks about her journey into writing, motherhood, and the motivation it provided. Facing loss and grief (00:40:16) Clover discusses the importance of bringing a narrative around death into daily life and the impact of loss on her family. Embracing creativity and optimism (00:54:56) Feeling optimistic and empowered in embracing creativity and new opportunities at an older age.