Marketing the future of IT: Strategies for Success

Burnout in the workplace is a growing concern as more and more employees are feeling overwhelmed and exhausted by the demands of their jobs. Burnout can manifest in a variety of ways, including physical and emotional fatigue, lack of motivation, and difficulty concentrating. It can also lead to decreased productivity, increased absenteeism, and a higher risk of mental health issues, in addition to high costs to the companies these employees work for.  Burnout is more common in IT professionals due to a combination of factors, such as a lack of work-life balance, lack of recognition, inadequate compensation, and lack of autonomy. Today we are hosting Jordana Shapiro, Cato Networks’ Global Organizational Development & Learning Director.  We will discuss ways to prevent burnout, methods for healing and recovering from burnout, and strategies for dealing with burnout in the workplace. So, whether you're an employee, manager, or business owner, this is an episode you won't want to miss. 

Product marketing for information technology services is a crucial aspect of any IT business. It involves effectively communicating the value and benefits of your services to potential customers, positioning them in the market, and ultimately driving sales.  In this episode, we're diving into the future of IT and discussing the latest techniques and tactics for promoting cutting-edge products and services. From identifying target markets to crafting compelling messaging, we'll share insights and expert advice on how to effectively market the technology of tomorrow.  So sit back, relax, and get ready to learn how to market the future of IT with strategies for success

In mid-2022 two large US accounting firms, Dixon Hughes Goodman (DHG) and BKD, joined forces to create Forvis, a $1.5B business ranking #8 in the top 100 US accounting firms. Forvis is a merger of equals, with a total footprint of over 70 locations and more than 5,000 employees. Rationalizing the networking, security, and remote access infrastructure of both organizations and creating a common architecture presented a unique challenge.  Our guest, John Bowels, is the CIO of Forvis that previously served as the CIO of DHG. Join us to hear about the path taken by John, the IT leader of the newly formed Forvis, to bring together both organizations into the SASE platform used by DHG since 2019. This is an on-going and multi-faceted endeavor involving cultural, operational, and technical change.  If your company growth strategy involves mergers and acquisition or if you are facing an upcoming M&A project - this episode is a must listen.   

With legacy network solutions based on VPN, authenticated users used to gain access to everything on the same subnet. Only a password prevented unauthorized users from accessing a resource. Zero trust flipped that paradigm by allowing users to only “see” the specific applications and resources explicitly permitted by their company’s security policy. Where did zero trust come from and why should you care? Today’s guest is Bill Carter, Cato Networks’ sales engineer. We’ll talk about the principles of zero-trust, verification processes and how does a proper ZTNA architecture should look like.

Shifting your career path to get into the IT world can be intimidating but it is certainly not impossible. In fact, you may probably have most of the required skills but may not know that yet.   In this episode, we are hosting Boaz Barzel, Cato Networks’ sales enablement lead. We’ll talk about the moves you need to make to acquire the experience needed, how to market yourself, and most importantly, we’ll define what are the key factors you should consider when shifting careers paths into IT  Stay tuned 

Hypergrowth, a term described first in a 2008 Harvard Business Review article is the steep part of the S-curve that most young companies or start-ups experience at some point, sorting winners from losers. Companies that are focused on this stage will need to overcome many challenges, from technological tools that are not scalable to hiring the right talent and capture as much of the market as possible. In this episode, we are hosting Mark Bayne, Cato Networks’ VP of sales engineering. We’ll talk about What makes a startup successful, how to build a sales engineering team in a company at a hyper-growth stage, and what is the career progression of such a team.  

Solving emerging business needs with point solutions, inevitably creates a pile of network and security products that must be integrated, managed and maintained by IT. As networks expand to include cloud and remote users, handling this only becomes more complicated and expensive. Yet, the alternative of outsourcing management to a 3rd party entails higher costs and lack of control.  Can IT professionals avoid the hassle of point solutions without compromising control of enterprise-wide network and security? How can they facilitate business growth and respond effectively to evolving industry changes?  Today we are hosting Daniel Virkler, Cato Networks’ Sales Engineer. We’ll talk about the transition from point solutions to convergence and how it enables IT professionals with the tools to do what they need to do best and not sweat the grunt work 

Choosing an IT partner is not a decision to be taken lightly. And with so many options to choose from, it can be an overwhelming decision. People’s knowledge and technical capabilities vary greatly, so the best partner probably will not be the same for each organization. So, what should you expect as a customer? How long does it take for a vendor to fully onboard an IT solution? Paul Van Lierop, Cato Networks’ Channel Sales Engineer, will share his secret sauce to help you choose the right vendor to cover all your needs. 

It’s 2022 and you can’t open your LinkedIn or read a news article without some mention of “The Great Resignation.” The Great Resignation shows no sign of slowing down, and in fact may be ramping up. According to a recent survey from Microsoft, 52% of Gen Z and Millennials are considering joining the “Great Reshuffle,” up 3% from 2021. 35% of Gen X and Baby Boomers are also thinking about a job change in 2022. And with low levels of happiness reported by working IT professionals (putting IT in the bottom 43% according to an ongoing survey of millions by Career Explorer), CIOs should take this statistic seriously. In this episode, we are hosting Branden Odell and Nick Holden, Cato Networks’ Talent acquisition partners in the US and London. We’ll talk about why talented people in tech are quitting their jobs, what are the best incentives and how to adapt the company culture to welcome Gen Z

We’re in the middle of a significant transformation regarding the way we produce and consume, thanks to the digitization of manufacturing processes. This transition is so impactful that it received its own definition, Industry 4.0. This name represents the fourth revolution that has occurred in the manufacturing ecosystem.In this special episode, Yishay Yovel, Cato Network’s Chief Marketing Officer interviews Alfred Sobrinho, PlayPower’s Vice President and Head of Information Technology, where they’ll discuss how the implementation of a SASE Infrastructure looks for manufacturing companies.So, if you are not familiar with the term Industry 4.0, this is the episode for you…