Why the New Baseline Is Domain Expertise Plus Product Building

In this episode, I’m joined by Erin Carpenter, Sr. Digital Marketing Director at e360, to explore vibe coding from a marketer’s point of view. Erin shares how marketing teams are starting to build and iterate on temporary, purpose-built tools using AI, without becoming engineers, and how this shift is changing the way marketers collaborate with developers. We talk about when vibe coding makes sense, where human judgment still matters most, and why this new way of working is unlocking faster experimentation, smarter problem-solving, and solutions that previously didn’t make economic or time sense.Learn more at:https://www.ibuildwith.ai

In this episode, I sit down with Dustin Lehr, co-founder of Katilyst, to talk about why domain expertise alone is no longer the baseline for knowledge workers. We explore how vibe coding is changing what it means to be a builder, why future enterprises will increasingly value product-building skills alongside domain knowledge, and how knowledge workers can use AI to turn their expertise into real products, prototypes, and experiments. Dustin shares insights from his background in software engineering and cybersecurity to explain how building, not just knowing, is becoming essential for staying relevant and competitive.Learn more athttps://www.ibuildwith.ai

In this episode, I’m joined by Eleanor Berger, AI Leadership Expert and Founder at Agentic Ventures, for a practical overview of Context Engineering and why it matters for knowledge workers. We break down what context engineering really is, how it differs from prompt engineering, and how business professionals, domain experts, and team leaders can use it to get more reliable, repeatable, and higher-quality results from AI systems. Drawing on Eleanor’s experience advising hundreds of organizations and leading AI transformation efforts, this conversation focuses on moving from clever experiments to AI workflows that actually support real work and real decisions.Learn more athttps://www.iBuildWith.ai

In this episode, I sit down with Sharad Aggarwal, Global Head of Strategy and AI/ML Solutions, to talk about what it really means to stay valuable in the AI era. As AI accelerates the speed of work, expectations for knowledge workers, domain experts, and business professionals are changing fast.We explore why AI is no longer just a competitive advantage but a baseline skill, how expertise alone is no longer enough, and what it means to use AI as a force multiplier rather than a replacement. This conversation focuses on mindset, practical application, and how professionals can keep their edge by working smarter, not just harder.If you build, work with ideas, decisions, strategy, or expertise, this episode will help you rethink your role in a world where speed and leverage matter more than ever.Learn more athttps://www.iBuildWith.ai

In this episode, Marcelo sits down with Jonathan Hrovat, Engagement Coordinator at ChurchWest Insurance, to explore whether Vibe Coding can truly provide businesses with a competitive advantage. They discuss how this emerging approach, combining AI assistance with human creativity, might reshape how organizations innovate, collaborate, and deliver value. The conversation takes a balanced look at both the potential and the pitfalls of adopting Vibe Coding in real-world business environments.Learn more at https://www.ibuildwith.ai/

In this episode of I Build with AI, Marcelo sits down with Josh Grossman, CTO and Application Security Specialist at Bounce Security, to chat about what vibe coders must know about security before shipping any product. They dig into practical guardrails, best practices and tips to help keep your app secure before and after launch day.Learn more athttps://www.iBuildWith.ai

In this episode of I Build with AI, Marcelo sits down with Brian Madison, creator of the BMAD Method, to explore how vibe coding is reshaping the future of software development. They discuss what agentic frameworks mean for coders, creatives, and cross-functional teams, and how these new approaches challenge the traditional dev team model.Learn more athttps://www.iBuildWith.ai

In this episode, my guest Tim Benniks, Developer Experience Lead at Contentstack, and I explore vibe coding from a developer’s perspective. We’ll talk about what works, what doesn’t, and how it compares to traditional development. We’ll cover when to vibe code, the benefits and challenges, lessons learned from building apps with AI-assisted coding tools, and practical tips for making the most of this emerging approach.Learn more athttps://www.iBuildWith.ai

In this episode, we dive deep into the practical side of how to deploy your app into production. Join Marcelo and his guest, Josh Thornes, Director of AI and Software Engineering at e360, as they cover the best platforms for deployment, setting up seamless CI/CD pipelines, overcoming common deployment hurdles, and ensuring your vibe-coded apps are secure, reliable, and ready to scale.Learn more athttps://www.iBuildWith.ai

In this episode, Marcelo welcomes Debbie O’Brien, Microsoft’s Principal Technical Program Manager behind Playwright’s Model Context Protocol (MCP). Together they explore why testing is now more crucial than ever in vibe coding, examining how rigorous testing prevents regressions and builds resilient AI-generated systems. They unpack the full testing spectrum—from unit and integration to E2E, performance, and exploratory tests—and delve into various AI powered tools (include Playwright) that will help you get your testing done quicker and more efficiently through natural-language prompts and agent-powered workflows.Learn more athttps://www.iBuildWith.ai