CLITEROLOGY podcast

This Is the World's First Period Beverage! With Anastasia Sartan, Founder of The Cycle

3/9/2026
0:00
44:24
Manda indietro di 15 secondi
Manda avanti di 15 secondi

In this episode, Jacqueline is joined by tech leader turned innovator Anastasia Sartan, the Founder & CEO of The Cycle.


After spending a decade building companies and working as a product director at Snapchat, Anastasia quietly battled severe PMDD. When traditional medicine left her without quick answers, she applied her data science background to medical research, leading to the creation of the first functional beverage formulated for female hormonal health.
Together, Jacqueline and Anastasia discuss how the body absorbs liquid nutrients faster than powders, the hidden power of sea buckthorn, and how a surprise order from Sprouts changed Anastasia's career trajectory forever.
They dive into a live taste-test of the formulations and envision a world where women's biology is celebrated, from menstruating Barbies to cycle-accommodating lifestyle hotels.
Welcome to MENO with Jacqueline Buckingham, the authority on menopause, perimenopause, and wherever you are on the pause spectrum.


IN THIS EPISODE WE COVER:
➡️ From Snapchat to Fem-Tech: Anastasia's experience navigating a high-stress corporate tech environment as a female leader, and how severe PMDD symptoms sparked her entrepreneurial mission.
➡️ The Problem with Powder Supplements: Why traditional pill supplements often require three to five months to show results due to low absorption rates and low functional dosages, and how liquid extracts offer immediate data points for your body.
➡️ The Magic of Sea Buckthorn Juice: The science behind this underappreciated ingredient—the only natural source of Omega-7—and how it acts as an anti-inflammatory that targets midlife dryness.
➡️ The Retail Breakthrough: How a hobby project consisting of an initial 8,000 cans secured a massive nationwide launch in all 500 Sprouts stores within three months of production.
➡️ The Pause Spectrum Demographics: Analyzing early nationwide sales data that reveals how period and perimenopause support lines are driving modern consumer demand.
➡️ Functional Herbs for Hormonal Health: A breakdown of phase-specific liquid organic herbs, including black cohosh for cooling comfort, sage for brain function, hops flower for anxiety reduction, and nettle leaf as a natural source of iron.
➡️ Rewriting the Instruction Manual on Biology: A critique of the lack of menopause and lifestyle education in traditional OB/GYN medical schooling.
➡️ Wild Dreams for Corporate Normalization: Anastasia shares her ultimate vision board goals, including a history-making collaboration for a menstruating Barbie, period wellness hotels, and the public debut of an upcoming sea buckthorn iron lemonade.


RESOURCES
https://onthecycle.com/
https://www.instagram.com/epysartan/
ABOUT MENO
MENO is the definitive platform for menopause and perimenopause care — connecting women to trusted experts, solutions, and support.
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Disclaimer: MENO is for general information and entertainment purposes only and does not constitute the practice of medicine in any way. MENO does not constitute professional health care services or medical advice. No doctor/patient relationship is formed as a result of this podcast. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of MENO is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard getting medical advice for any such medical condition they may have and should seek the assistance of their healthcare professionals for any conditions.

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