508: How to build your email list so you can charge more for podcast sponsorships. (Podcast Audit: Inside Design)

If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform.   Then check out EP 514 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool   🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

Are you struggling to turn your podcast into a thriving online business? 🎙️💼 You're not alone! In this rowdy September Pod Pal Zoom party episode, I'm spilling the tea on the five biggest mistakes keeping podcasters from earning meaningful income. Trust me, I've been there. My first three years of podcasting netted me a whopping $37 (mostly from a mushroom coffee affiliate code). But I've learned a thing or two since then, and I'm here to help you fast-forward through these common pitfalls. Here's what we're diving into: Why your podcast name could be sabotaging your success (and how to fix it). 🏷️ The interview trap that's keeping you from being seen as the expert. The dangers of premature monetization (and when it's actually okay to start selling). Why selling directly from your show might be hurting your bottom line. The crucial element your offers are missing (hint: it's YOU). But wait, there's more! My "perfect podcast naming formula" for maximum discoverability. The "two-thirds content rule" for balancing interviews and expert positioning. How to create a "client conversion pathway" that actually works. Why business-level goals require business-level effort (and how to find the right balance). Remember, building a successful online business isn't about working harder – it's about working smarter. Ready to stop making these costly mistakes and start leveraging your podcast to build your online business? Tune in to episode 513 of Podcasting Business School, and let's level up your podcast game together! 🚀💰   🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform.   Then check out EP 512 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool   🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

Are you flying blind when it comes to your online business? 🤔 It's time to get serious about tracking your progress and supercharging your growth! In this eye-opening episode, I'm sharing the six key performance indicators (KPIs) that every podcaster should be monitoring to build a thriving online business. Why measuring matters: I kick things off by revealing Pearson's Law – a principle that's guided my business success since 2003. You'll discover how simply tracking your performance can lead to dramatic improvements, and why adding accountability takes those results to the next level. The 6 must-track KPIs for podcasters: Discovery calls (and why quality matters just as much as quantity) Monthly revenue (with a tip for the money-anxious among us) Podcast downloads (and the recent shifts you need to know about) Email list size (hint: ignore this at your peril!) Social media growth (which platforms I'm focusing on right now) Membership numbers (if applicable to your business model) But that's not all... I'll also share: How these KPIs interconnect to drive your business forward The simple Google Sheets hack I use to stay on top of my numbers Why expert positioning is crucial (and how to nail it if you're struggling) Remember, what gets measured, gets improved. It's time to stop guessing and start growing!   Ready to take your podcasting business to the next level? Tune in to episode 511 and let's crunch those numbers together! 📊🚀     Important links mentioned in this episode:     🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy     🚨FREE Workshop: Effective Lead Magnet Strategies for Podcasters (September 24th)🚨 https://www.podcastingbusiness.school/leadmagnet

If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform.   Then check out EP 510 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool   🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

Ever feel like you're spinning your wheels with social media and paid ads? 🤔 What if I told you there's a better way to grow your online business and get more clients?   In EP 509 of Podcasting Business School, I'm diving into the Podcast First Marketing System. This system is all about creating podcast content that builds your email list and positions you as the go-to expert in your field. Forget about chasing likes and shares—let's focus on what really matters.   Here's what you'll discover in this episode: • Why your podcast should be the top of your business funnel.   • Why two-thirds of your content should feature YOU as the expert, not just interviews.   • Why tracking discovery/sales calls is the ultimate key performance indicator for your business.   • The reasoning behind my new, super simplified, website.   Ready to unlock the full potential of your podcast and skyrocket your business? Check out EP 509 of Podcasting Business School. 💪🎙️   🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . *How to leverage a podcast to build an online business and get more clients.   Then check out EP 508 of Podcasting Business School where I do a Podcast Audit of the Inside Design podcast.   ********** Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/

Are you tired of feeling like you're throwing content into the void, hoping it magically turns into clients? 😅 I get it!   As podcasters and online business owners, we often find ourselves stuck in a cycle of creating content without a clear path to convert our listeners into paying clients. In this episode, I'm pulling back the curtain on my brand-new framework: the Podcast Listener to Client Conversion Pathway. 🚀   It's time to stop hoping for results and start strategically guiding your audience from casual listeners to loyal clients. Here's what you'll discover: The three crucial zones in the conversion pathway (and how to navigate them). Why selling directly from your podcast might be holding you back. The power of "stepping stones" in deepening your relationship with your audience. How to use discovery calls as a bridge to your perfect-fit offer. But that's not all! The two danger zones that could be sabotaging your efforts 🚫. My secret sauce for conducting effective discovery calls. How to tailor your approach based on your personality and business style. The #1 KPI you should be tracking (hint: it's not what you think!). Remember, converting listeners into clients isn't about pushy sales tactics – it's about creating a clear, value-packed pathway that naturally guides them towards working with you. Ready to transform your podcast from a hobby into a client-generating machine? Tune in to episode 507 of Podcasting Business School and let's map out your personalized conversion pathway together! 🎙️💼       🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . *How to leverage a podcast to build an online business and get more clients.   Then check out EP 506 of Podcasting Business School where I do a Podcast Audit of the Potential Leader Lab podcast.   ********** Join the waitlist for my Online Business Academy for Podcasters https://www.podcastingbusiness.school/

Are you struggling to keep your podcast listeners engaged and coming back for more? 🤔   It's time to shift your focus from just attracting new listeners to nurturing your existing audience. In this episode, I'm diving deep into three game-changing strategies that'll help you keep your current subscribers hooked and eagerly anticipating your next release. Here's what you'll discover: • Why retaining listeners is just as crucial as attracting new ones. 💡 • The power of tailoring your social media marketing to your existing audience. • How to make your listeners feel like an integral part of your show. • The simple yet effective way to uncover what your audience really wants. But that's not all! I'm also sharing: • My 72-hour rule for maximizing episode promotion. 🕒 • The sneaky-effective SpeakPipe strategy for audience engagement. • How to craft newsletters that keep subscribers coming back for more. • Tips for turning listener feedback into compelling content. Remember, it's easier to keep your current listeners engaged than to constantly chase new ones. Ready to transform your podcast from a one-way broadcast into a thriving community? Tune in to episode 503 of Podcasting Business School and let's elevate your show together! 🎙️🚀     ****************** 🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/ ******************