Direct Mail. Why! Why Not?

In this episode, Braden and Joe discuss the value of focus groups and the insights they provide for political campaigns. They emphasize the role of public safety campaigns in motivating voters and the importance of being a third-party validator. They also highlight the ineffectiveness of mailers and the power of digital block walking in engaging voters. They stress the need for knowledgeable communicators and the impact of one-on-one conversations in campaigns. They discuss the effectiveness of field operations and the power of personal conversations. They caution against relying solely on email campaigns and emphasize the importance of real conversations.Chapters00:00 Introduction and Season 201:15 The Value of Focus Groups03:15 The Role of Public Safety Campaigns04:20 The Ineffectiveness of Mailers05:25 The Power of Digital Block Walking06:49 The Importance of Knowledgeable Communicators09:15 The Impact of One-on-One Communications11:22 The Effectiveness of Field Operations13:06 The Power of Personal Conversations14:06 The Limitations of Email Campaigns16:47 The Importance of Real Conversations18:07 Conclusion and Future Topics

In this episode of the Cartographers Conversations, Braden Frame and Joe Cameron discuss their recent campaigns in 2023 and the success they achieved. They highlight the importance of connected television in political advertising and compare its cost to traditional television. They also discuss the targeting capabilities of connected television and the ability to track ad delivery. The conversation then shifts to their decision to open a lobbying shop and their success in passing bills on Capitol Hill. They emphasize the importance of collective bargaining and due process rights in their legislative efforts. Finally, they touch on nationwide recruitment and retention issues in the public safety sector.TakeawaysConnected television is a powerful tool for political advertising, offering lower costs and highly targeted audience reach.The ability to track ad delivery on connected television provides valuable insights and proof of engagement.Opening a lobbying shop allows for greater influence and impact in shaping legislation.Success in passing bills on Capitol Hill requires bipartisan support and effective messaging.Nationwide recruitment and retention issues in the public safety sector need to be addressed through technology and strategic conversations.Chapters00:00 Introduction to Season 200:43 Recap of 2023 Campaigns02:27 The Importance of Connected Television03:55 Cost Comparison: Television vs. Connected Television05:13 Targeting on Connected Television07:29 Proof of Ad Delivery on Connected Television10:33 Opening a Lobbying Shop12:23 Success in Passing Bills on Capitol Hill16:08 The Importance of Collective Bargaining and Due Process Rights17:37 Nationwide Recruitment and Retention Issues19:05 Conclusion and Next Steps

Cartographers Chat...minisode 4...kicks off spring with a jump on Strategic Planning.Joe Cameron.Braden Frame.And answering the question...What do I need to do right now?Where do we start?How do we start?Dive right in and then let's schedule a strategy session and get you on the map!Cartographers Chat - Minisode 4 - Your Modern Cartographers.Follow along and subscribe to the Cartographers Conversations today.Cartographers Conversations (home link)https://conversations.moderncartographers.com/Apple Podcastshttps://podcasts.apple.com/us/podcast/cartographers-conversations/id1668503550Spotifyhttps://open.spotify.com/show/00L8f4HRPCxKCwh9T8AnULiHeartRadiohttps://www.iheart.com/podcast/269-cartographers-conversation-107952497/Deezerhttps://www.deezer.com/us/show/5660407

Your Modern Cartographers are back with another FULL-length episode; this time, we're taking the issue of branding.What does it mean?Why should you do it?And what pitfalls can you avoid?Join Joe Cameron and Braden Frame as they take the old, traditional political schemes to task and bring new ideas to the table. Challenge everything you know and dive right into Episode VI of the Cartographers Conversations.Subscribe to the show, and let's connect!Cartographers Conversations (home link)https://conversations.moderncartographers.com/Apple Podcastshttps://podcasts.apple.com/us/podcast/cartographers-conversations/id1668503550Spotifyhttps://open.spotify.com/show/00L8f4HRPCxKCwh9T8AnULiHeartRadiohttps://www.iheart.com/podcast/269-cartographers-conversation-107952497/Deezerhttps://www.deezer.com/us/show/5660407

If you know Braden then you know that this minisode could have easily been an hour long.But Joe is challenging your favorite Digital Cartographer with 90 seconds on the clock... What should we do if a client, candidate, campaign, or donor comes in and says, I've got $10,000 to spend and I want to spend it on TV...Buckle up and jump right in for another Cartographers Chats minisode!Minisode 3 - Cartographers ChatsFollow along and subscribe to the Cartographers Conversations today.Cartographers Conversations (home link)https://conversations.moderncartographers.com/Apple Podcastshttps://podcasts.apple.com/us/podcast/cartographers-conversations/id1668503550Spotifyhttps://open.spotify.com/show/00L8f4HRPCxKCwh9T8AnULiHeartRadiohttps://www.iheart.com/podcast/269-cartographers-conversation-107952497/Deezerhttps://www.deezer.com/us/show/5660407

Time for another minisode - Cartographers Chats with Joe and Braden.These bite-sized snack level episodes to drive right in to frequently asked questions.This week we're taking the mini dive PAC Treasurers. We all know that the treasurer holds a lot of responsibility, but beyond the basics...what pitfalls are there that every president and every PAC treasurer or trustee can watch out for?Minisode 2 - Cartographers ChatsFollow along and subscribe to the Cartographers Conversations today.Cartographers Conversations (home link)https://conversations.moderncartographers.com/Apple Podcastshttps://podcasts.apple.com/us/podcast/cartographers-conversations/id1668503550Spotifyhttps://open.spotify.com/show/00L8f4HRPCxKCwh9T8AnULiHeartRadiohttps://www.iheart.com/podcast/269-cartographers-conversation-107952497/Deezerhttps://www.deezer.com/us/show/5660407

Join Joe and Braden for a minisode - Cartographers Chats.These bite-sized episodes try to answer frequently asked questions in a format that just makes sense.This week we're taking the mini dive in to smaller associations, small locals, and unions with less than 40 members. Why would they to partner with a professional political team like ours and more importantly, how can the justify the costs to their membership?Minisode 1 - Cartographers ChatsFollow along and subscribe to the Cartographers Conversations today.Cartographers Conversations (home link)https://conversations.moderncartographers.com/Apple Podcastshttps://podcasts.apple.com/us/podcast/cartographers-conversations/id1668503550Spotifyhttps://open.spotify.com/show/00L8f4HRPCxKCwh9T8AnULiHeartRadiohttps://www.iheart.com/podcast/269-cartographers-conversation-107952497/Deezerhttps://www.deezer.com/us/show/5660407

Episode 5 launches today with a big discussion on the importance of legislative monitoring, direct voter-driven legislative action, and the power of "campaigning" for your legislative priorities.Don't let the off season lay the groundwork for next years political defeat. Stay in the fight and build your brand with the Modern Cartographers. Join Joe and Braden for another exciting episode of Cartographers Conversations.Follow along and subscribe to the Cartographers Conversations today.Cartographers Conversations (home link)https://conversations.moderncartographers.com/Apple Podcastshttps://podcasts.apple.com/us/podcast/cartographers-conversations/id1668503550Spotifyhttps://open.spotify.com/show/00L8f4HRPCxKCwh9T8AnULiHeartRadiohttps://www.iheart.com/podcast/269-cartographers-conversation-107952497/Deezerhttps://www.deezer.com/us/show/5660407

Episode 4 allows the Cartographers to dive into explaining one of our most powerful tools for direct voter engagement and communication. Digital Block Walking.Join the conversation and learn what is Digital Block Walking and take the deep dive to find out why your association needs it in your next campaign.Joe and Braden. Digital Block Walking, Episode 4.Follow along and subscribe to the Cartographers Conversations today.Cartographers Conversations (home link)https://conversations.moderncartographers.com/Apple Podcastshttps://podcasts.apple.com/us/podcast/cartographers-conversations/id1668503550Spotifyhttps://open.spotify.com/show/00L8f4HRPCxKCwh9T8AnULiHeartRadiohttps://www.iheart.com/podcast/269-cartographers-conversation-107952497/Deezerhttps://www.deezer.com/us/show/5660407

Episode 3 hits on one of Braden's favorite topics. His burning disdain for direct mail. Once the backbone of political consultants and campaigns, direct mail is facing more scrutiny and greater competition than ever. Listen in as the Modern Cartographers dissect the current direct mail landscape and debate why or why not...Direct Mail is Episode 3 of the Cartographers Conversation.Follow along and subscribe to the Cartographers Conversations today.Cartographers Conversations (home link)https://conversations.moderncartographers.com/Apple Podcastshttps://podcasts.apple.com/us/podcast/cartographers-conversations/id1668503550Spotifyhttps://open.spotify.com/show/00L8f4HRPCxKCwh9T8AnULiHeartRadiohttps://www.iheart.com/podcast/269-cartographers-conversation-107952497/Deezerhttps://www.deezer.com/us/show/5660407