Interview: E45 and T&Pm on the ad that won Channel 4's Diversity in Advertising Award

Ahead of this year’s Cannes Lions festival of creativity, media editor Beau Jackson and senior media reporter Shauna Lewis are joined by Michelle Sarpong of the7stars and Charlene Williams from Pearl & Dean.Speaking of attending the festival in 2022 and 2023, Sarpong and Williams discuss personal experiences of prejudice, exploring the challenge of inclusivity at the festival and in advertising as a whole. Themes of tokenism, siloing and the importance of growing diverse spaces and allyship are covered with their hopes for how the festival continues to evolve, improving its access and opportunity.Further reading:Did Cannes live up to your hope of a more inclusive festival?#CannesForAll returns to take two cohorts of diverse talent to Cannes LionsLet's design Cannes for inclusionCannes is upping its accessibility accommodations — but there’s more to be done Hosted on Acast. See acast.com/privacy for more information.

For Campaigns 21st Media 360 event, adland descended on Brighton's waterfront at The Grand Hotel for two days to learn how to take risks and reap the rewards in media and advertising.Fresh Air, the production partner on stage at Media 360, has asked speakers and members of the audience for their hot takes and top tips from event.This episode is hosted by Michaela Hallam and produced by Clara Kavanagh and Neil Cowling of Fresh Air. Guests featured include:Maisie McCabe and Gideon Spanier from Campaign UKJeremy Kanter from Fever Tree,Zoe Harris from On the Beach,Samuel Hunt from Lloyds,Clare Chapman from EssenceMediacomX,Dan Daly from Halfords,Gabriella Neudecker from Easyjet,Neil Harrison from VirginMediaO2,Arjoon Bose of General Mills,Dan Geneen from The British Heart Foundation,Alice Tendler from OVO,Elliott Millard from Wavemaker,Helen Saul from Shelter,Susanne Nowak from Mondelez andSam McAllister, one of our key-note speakers. We also catch up with our two hosts of the conference, Natalie Bell from MG OMD and Enyi Nwosu from UM London.  Hosted on Acast. See acast.com/privacy for more information.

In this special episode, recorded live at Campaign’s Media360 event in Brighton, the Media Week gang discuss all the highlights from this year’s show, as well as Netflix’s adtech play, Samsung’s creativity clap-back, devious deepfake scams, ROI research and social addiction. Hosted by Bukky from Wavemaker, Charlie from ShowHeroes and Jack from Craft Media.Figures quoted in the MediaWeek podcast were accurate at the time of recording.Rather than submitting a regular Media Anon (although you can still do that if you want to), we'd like to hear some of your Media Lunch stories. Submit them anonymously here: https://forms.gle/vdne4whY4zeUz1rM9 Hosted on Acast. See acast.com/privacy for more information.

Yesterday (22 May), Rishi Sunak announced that the UK general election will take place in six weeks, on 4 July.Marking the upcoming elections on both sides of the Atlantic, Campaign's annual Media 360 event hosted a political debate on 21 May featuring Allison Phillips, former editor-in-chief of The Mirror, who moderated Camilla Tominey, associate editor, politics and royals at The Daily Telegraph, and Pippa Crerar, political editor at The Guardian.The theme of this year's event was risk, and in this session the trio discussed the issues they believe will define the General Election, and consider what our political landscape is likely to look like in its aftermath. They questioned whether Trump really can win in the US again and debate the mounting threats to global security.  Gideon Spanier, Campaign's UK editor-in-chief, introduced the panel with some poignant words on advertisers' dual responsibility: journalism is a great place to advertise because its trusted, but advertisers should also support journalism because it is a civic good.Thank you to Newsworks for helping make this session happen.Campaign's tech editor Lucy Shelley and senior media reporter Shauna Lewis begin the episode with the top takeaway from the event.Further reading:UK is trailing behind US in podcast advertising, says Goalhanger founder Hosted on Acast. See acast.com/privacy for more information.

Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks.The team discusses Asda's brand refresh and the use of humour in the supermarket category, how Shell and Havas were targeted by Brandalism in an out-of-home protest and adland's answers to Campaign's question of the week where we asked how big of a problem is brands pitching for free ideas.Taking you through the headlines and top stories, this episode is hosted by tech editor Lucy Shelley, joined by reporter Charlotte Rawlings and deputy news editor Marianne Calnan.Further reading:Halfords appoints media planning and buying agency to £20m accountAssembly poaches managing partner from Group MGroup M broadens remit of Wavemaker global chief Toby JennerCraig Inglis re-emerges as Merlin Entertainment’s first CMOMother hires creative directors from Adam & Eve/DDB and Droga5Monzo unveils debut work by Uncommon Creative StudioEast midlands appoints five agencies to roster Hosted on Acast. See acast.com/privacy for more information.

Presented by Campaign UK’s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:• How to avoid appearing tokenistic• How brands can get more involved in inclusivity• How AI can be leveraged for good• Examples of inclusivity in action• Actionable strategies for brands and agenciesFeaturing: Andréa Mallard, global chief marketing & communications officer, Pinterest; Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective Hosted on Acast. See acast.com/privacy for more information.

E45 and T&Pm have today (17 May) released their winning campaign for Channel 4's Diversity in Advertising Award. “This is me, this is my space” is a playful but meaningful film created by T&Pm that depicts the intimate and private story of trans women and the struggles with skin from transitioning.The team won the award last year and as a prize, have been awarded £1m advertising airtime across Channel 4's network.To delve deeper and talk through the making and inspiration behind this bold campaign, Sally Perry, global skin health category director on E45 at Karo Healthcare, and Mika Alcock associate creative director at T&Pm, are welcomed into the podcast studio.Hosted by Campaign's tech editor, Lucy Shelley, Perry and Alcock discuss how they collaborated with the trans community, how E45 will protect its talent from potential backlash and what the brand and T&Pm hope this will achieve for the trans community.The ad will go live tonight at 9pm tonight (17 May) on Channel 4, during Gogglebox.Content warning: this episode contains the use of hate speech. Hosted on Acast. See acast.com/privacy for more information.

It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.Further reading:The creative backlash against Apple 'Crush' missed the pointOMD UK head of strategy departs for sustainability startupHavas Media Network sets up digital centre of excellence and appoints Paul Bland as leaderWPP chief exec Mark Read targeted by deepfake scammersPeroni Nastro Azzurro launches global creative reviewWilliam Hill to place bets on T&Pm as creative agency Hosted on Acast. See acast.com/privacy for more information.

In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:• How shopping behaviour changes at Christmas• Why brands can avoid falling for fads• What tools are available to predict the coming crazesFeaturing: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, KinessoThis podcast episode is sponsored by Pinterest. Hosted on Acast. See acast.com/privacy for more information.

Campaign UK editor Maisie McCabe is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Ant Nelson, executive creative director at Adam & Eve/DDB, and Jem Lloyd-Williams, chief executive of Mindshare UK, to talk all things Cannes Lions.Topics include what to expect from the judging process, the perennial 'role of purpose' discussion point, campaigns to watch and how UK work might stack up against global competition.Plus, the good and the bad of the festival itself and tips for first-time attendees.Further reading:Seven UK adland figures on Cannes Lions Shortlisting Jury Hosted on Acast. See acast.com/privacy for more information.