49. Anza Goodbar & Defining Your Audience for Success

📗 Specific colors on and around Henry.  01:21⚾ Henry is a baseball nut, and he visits baseball parks. 02:53🙃 Good book ideas vs. the lunatic fringe. 05:28☕ The Misery approach for an urgent project for McGraw Hill. 07:58👔 In publishing, no one reads the whole book: A good marketing plan is essential. 09:56👦 What the teacher wrote about little Henry. 11:35👨‍🎓 Henry fell in love with writing early and pursued two degrees. 13:14👨‍💼 Became the vice president of a $5 billion financial services firm without an MBA and then pursued his executive MBA.14:49🤓 “At the intersection of art and commerce, exactly where a Dutchman belongs.”. 17:33🎙️ Future of publishing: Digital technology changed publishing and a growing trend in audiobooks and podcasts as promotion for books.  20:02📚 Helping independent consultants market with a book and a speech. 22:31Connect with Steve: www.indiebooksintl.com🤓 Connect with us: www.resonateengine.com

🌞 Saying her name: Anza means filled with beauty and grace. 01:21 🍫 Cool last name: Goodbar is a sweet and salty way to start a conversation with Anza. 02:25🤓 Facial expressions and covering up ourselves: Glasses that do not cover her eyebrows. 03:45 🏦 Anza was in mortgage lending: The kindest description of clients' care and the mortgage lending process.  05:59 👧 Microwave hype: Anza learned how to build client loyalty and referrals in the business when she was only 11 and selling microwaves. 08:20👨‍👩‍👧 Father knows best  kind of family: a supportive family of entrepreneurs.11:42🙃 Finding your emotional trigger: “The things that hold us back are from those conversations that we had as a kid.” 13:15📊 Using data science to find your targeted audience: People do not create a highly defined avatar when searching for clients.  14:17🤷‍♀️ Anza`s avatar audience are coaches that are doing things but have no conversions. 20:03📈 What are the conditions for successful marketing and growth? 21:35⛏️ Delivering all of the data to people instead of mining or selling to a big audience on socials. 24:04🔄 “If data can be used to sway a political campaign, can it not be used to sway people to purchase a particular item?” 26:00🔎 Defining the audience to get in front of the right people or to get in front of more people more quickly. 30:26 Connect with Anza: www.audientum.com🤓 Connect with us: www.resonateengine.com

📚 Mary has the most incredible background behind her. 01:39🪶 The Quilly Award for a best-selling book. 03:15🏆 The Road to Success book with Jack Canfield. 04:103️⃣ Right-handed and left-brained: Mary was a parent to her brothers. 06:28💧 Clarity: helping people get clear; it sounds so very simple, it's so basic, but it is really foundational and fundamental. 08:56⚖️ Balancing time, scope, and budget with clarity to get the best possible results. 10:20🤔 Back in the day, big brands and logos won the day, but now flexible players are breaking in the space. 12:15😎 Family history: Triggers Mary’s brothers know how to use. 14:17⭐ Sense of oscillation built-in adaptability, capability, and flexibility for Mary.16:31🧐 The knee-jerk moment for Mary is when people she is working with think they’ve done it all perfectly. 17:50🧠 Developing the EQ doesn’t come only with experience. 19:30😇 Coaching for Mary is an advisory and a guide. 21:48⚡ You have Mpowered behind you. 25:09Connect with Mary: www.mpoweredsolutionsgroup.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🤩 Briar’s beautiful and earthy background. 01:21😇 She hated her name when she was a kid, but loves it as an adult. 02:45🏫 School days where no one pronounced her first nor last name correctly. 03:57🎗️ Thyroid cancer diagnosis came when her baby boy was one, and all the changes she has implemented in her life since. 06:38🌱 Her meaning of organic: “Everybody has this raw opportunity inside of them.” 08:45🖌️ From a young age, Briar loved creating cards, ceramics, writing, and storytelling. 10:47🌞 She was an old soul with a very clear vision of what she wanted to be. 12:39🎯 Briar’s amazing career aspect is making people listen to her plus her inner awareness creates a unique position for her to coach. 14:11🌺 Naturally gravitated to helping people grow and now enjoying changing the course of her client’s trajectory.16:33😎 Program that helps professionals and students with the accessible price point and growing group coaching 19:50👉 Briar works with people who don't make excuses. 22:25Connect with Briar: www.briardougherty.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🌸 Ashley has a cherry blossom picture in the background. 01:43🙃 Describing her business to a three-year-old. 02:46👍 Today there are more ways to monetize thoughts and talents than ever. 03:57🤝 Ashley used every opportunity to build relationships in her journalism career. 05:34😇 She is creating more of a conscious world and awareness in taking in loads of information. 07:54❗ Helping young people find their purpose is critical for the development of our world. 09:21🤔 Young people are more likely to listen to a friend. 10:58🤗 It all comes down to your intuition and what makes sense to you. 12:39🤩 Ashley's parents and professors were very encouraging and she was ‘hooked’ on everything related to journalism. 14:04🌞 We need more empathy: everyone is interested in gaining power in some regard. 16:41🤸‍♀️ Adults should be more childlike. 18:51👁️ Looking for content creators who are creating authentic content towards a more conscientious world. 20:59✌️ The name of her company Rizzarr means to ripple in Spanish. 23:20Connect with Ashley: www.rizzarr.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🌿 Yannis loves plants and he grows them with his wife. 1:44📍His family life and growing up in Tunisia, North Africa. 3:35🏆Yannis speaks Italian, Tunisian,  Arabic, French, English and Spanish. 3:53🌱 Connecting avocado pips with startups and three components of a winning recipe. 5:43✈ Yannis was a travel agent and a tour operator before launching HotelsByDay. 6:33 💡 “My mind was always trying to creatively construct things, and from a tender age, I always wanted to reinvent the wheel.” 12:01🏨 Everything has changed: The best hotels pre-pandemic, we're running at about 85% occupancy per year. 14:52🎯 Yannis is not building to flip, he is building for the long term. 22:38🎖 Hotels have all the protocols and infrastructure to be able to surpass a co-working space in service. 27:20🔍 We're always on the lookout for more supplies to sell. 29:40Connect with Yannis:  www.hotelsbyday.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🍌 Bermuda bananas are delicious. 01:26 🏊‍♂️ Living in Georgia vs Bermuda: Andrew can’t swim four miles every day like in Bermuda. 02:12🌬️ Andrew decided to go for a long swim just one day before the hurricane hit. 03:27🌊 Tricks for swimming in the open sea with a lot of waves. 03:52👔 Entrepreneurship is like swimming: Staying above waves in the market. 05:02⏰  Cadence in  business: “Your time is your most finite resource, your time and your mind.” 06:47🧠Mental tenancy concept and his book Get Out of My Head. 09:11👉 Sophisticated pricing and revenue management tools are not used as much as they should. 11:34🏘️ Providing pricing and revenue management solutions for professional vacation rental managers and Airbnb managers.13:39⚙️ Art tool for setting the right price for every property. 14:35📈 Taking fragmented local management companies and provided them scale as a service.16:49🤩 Subtracting from the wants: Andrew crafted his life to be happy today. 19:00🚼 Good at planning for the future but having a really hard time living in the present. 20:58💻 Having a 100% remote team. 23:17📴 Andrew is not giving mindshare to social media channels too much. 26:18Connect with Andrew: www.rented.com and www.linkedin.com/in/mandrewmcconnell🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

☕ Bryan loves to combine his coffees. 01:28💡 A logo with a lightbulb, shield, and lock. 02:02📈 Influx of startup activity and venture capital funds in the insurance industry. 03:17📊 Intelligence in decision-making is changing. 05:43😞 Annual policies and the negative things in insurance. 07:28💯 New ideas and disruptive ways that insurance is funded and sold. 11:35🗣️ The world is different and navigating through changes is important, not just having meetings but execution. 13:10🚘 A car nut from a young age: wanted to be an aeronautical engineer. 15:01🙃 Bryan got into the insurance industry by accident. 15:39👨‍🚀 Interstellar traveling and ensuring people go to Mars. 17:55🤔 Insurance products are confusing: simplifying and rethinking insurance products is needed. 20:47👍 Creating better outcomes for more people is critical for insurance. 24:28Connect with Bryan: www.insurance-evolution.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🗣️ Short practice of Arabic. 01:41📈 Growing the tech industry within the United Arab Emirates. 02:31💻 Building a technological hub for the Middle East. 03:57👉 Kareem returned from the US to reach great success at only 25 years old.  08:11🌍 Loosened regulations for tech companies, but breaking into the global market is tough. 13:02🎯 Exciting times: The goal is to facilitate growth for UAE startups and be more than a marketplace for the US. 16:28📱 Gaps in the market and using blueprints to create success 19:07🙌 Embracing the outside world: “UAE is the most successful cultural melting pot.” 22:05😇 Kareem’s legacy, facilitating the success of others. 23:12⏩ Spurring technological innovation that can move the country forward. 24:51Connect with Kareem: www.annexinvestments.com🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

🙃 His mom named him David, not Dave. 01:17🦸 His favorite hero is Batman, and David’s nickname is Batman. 02:22🤝 HR should be a business partner and really help in times of crisis. 04:01🎓 Being very busy with campus organizations. 05:48🏛️ Impact of a professor on Davids’ HR journey. 07:31👍 First on the block: developing a diversity awareness program. 10:19😇 When you have someone to tell you that the emperor has no clothes on. 11:07🤩 Minorities, trauma, and self-awareness in managing others. 12:19👑 Dr. Martin Luther King Jr.’s birthday: The most valuable and important thing is to understand the interconnectedness of all of us. 15:00😃 “David can upset the Pope.” 16:59🎯 HR department is No department: You can choose the ways to work within the company, but it can have consequences. 18:24🗑️ When your business plan is just a nice-looking PowerPoint presentation without real content. 22:33👀 Look for employee engagement, absenteeism, and mental health assessment in your workforce. 26:17💡 Blended approach in addressing issues with coworkers. 28:37⚠️ Mental health issues are going to be the next pandemic. 29:08Connect with David: www.linkedin.com/in/davidmatthewscornell🤓 Connect with us: www.thoughtpartnergroup.com💡 Screw Harvard, go to Crazy MBA: www.crazymba.com