Why Courage Sometimes Makes You Retreat

Your clients aren’t just paying for what you do. In this episode, I break down how customer expectations are changing, why being great at your craft isn’t always enough to stand out, and what established beauty professionals and service business owners need to rethink to stay relevant and profitable.You’ll walk away with a fresh perspective on what makes your business valuable, how to recognize what your clients are really paying for, and where your next opportunity for growth might be hiding.🟡Get in touch with me 🟡Instagram - https://www.instagram.com/iamcoyettaJoin My YouTube - https://www.youtube.com/@iamcoyetta?sub_confirmation=1&feature=subscribeOrder My Book on Amazon - https://shorturl.at/szb81Get A Free Quote From Zensurance - https://api.fintelconnect.com/t/l/68a37c23389039001b2a019fJoin My Substack - https://open.substack.com/pub/iamcoyettaJoin My Private Group - https://www.patreon.com/cw/TheCEORoomWork With Me - https://coyetta.com/work-with-meMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/moire/new-lifeLicense code: FNOAKKIQ4PBXCAI7

In this episode of Beauty Moves, I explore how established beauty businesses can miss changes in customer expectations while everything appears to be running smoothly.We talk about what your regular clients can and can’t tell you, why new-client inquiries deserve more attention, and how businesses can lose opportunities without receiving a single complaint.If your business feels steady but attracting new customers has become harder, this conversation is worth your time.🟡Get in touch with me 🟡Instagram - https://www.instagram.com/iamcoyettaJoin My YouTube - https://www.youtube.com/@iamcoyetta?sub_confirmation=1&feature=subscribeOrder My Book on Amazon - https://shorturl.at/szb81Get A Free Quote From Zensurance - https://api.fintelconnect.com/t/l/68a37c23389039001b2a019fJoin My Substack - https://open.substack.com/pub/iamcoyettaJoin My Patreon - https://www.patreon.com/cw/TheCEORoomWork With Me - https://msha.ke/iamcoyettaMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/moire/new-lifeLicense code: FNOAKKIQ4PBXCAI7

In this episode of Beauty Moves, Yetta explores what may actually be happening when an experienced business owner starts hesitating around expansion, hiring, additional income streams or other growth opportunities.You’ll hear why your reaction to growth can reveal something important about the way your current business operates, the two questions that should be separated before making your next move, and what to pay attention to before saying yes or walking away.If you’ve ever thought, “I want more, I just don’t want more work,” this episode is for you.🟡Get in touch with me 🟡Instagram - https://www.instagram.com/iamcoyettaJoin My YouTube - https://www.youtube.com/@iamcoyetta?sub_confirmation=1&feature=subscribeOrder My Book on Amazon - https://shorturl.at/szb81Get A Free Quote From Zensurance - https://api.fintelconnect.com/t/l/68a37c23389039001b2a019fJoin My Substack - https://open.substack.com/pub/iamcoyettaJoin My Patreon - https://www.patreon.com/cw/TheCEORoomWork With Me - https://msha.ke/iamcoyettaMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/moire/new-lifeLicense code: FNOAKKIQ4PBXCAI7

In this episode, I break down how repeated decisions around scheduling, team responsibilities, client issues, inventory and daily operations quietly keep business owners stuck in the middle of everything. You’ll learn how to spot the decisions you’re unnecessarily remaking and turn just one of them into a simple system this week.🟡Get in touch with me 🟡Instagram - https://www.instagram.com/iamcoyettaJoin My YouTube - https://www.youtube.com/@iamcoyetta?sub_confirmation=1&feature=subscribeOrder My Book on Amazon - https://shorturl.at/szb81Get A Free Quote From Zensurance - https://api.fintelconnect.com/t/l/68a37c23389039001b2a019fJoin My Substack - https://open.substack.com/pub/iamcoyettaJoin My Patreon - https://www.patreon.com/cw/TheCEORoomWork With Me - https://msha.ke/iamcoyettaMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/moire/new-lifeLicense code: FNOAKKIQ4PBXCAI7

In this episode, I break down why recurring turnover can be an operational warning sign and how unclear roles, undocumented processes, and constant chaos can wear down even your strongest team members. You’ll also get a simple question to ask your team this week that can point you directly toward the next system your business needs.If you’re tired of hiring, training, replacing, and starting over, this conversation will help you look at retention through a completely different lens.🟡Get in touch with me 🟡Instagram - https://www.instagram.com/iamcoyettaJoin My YouTube - https://www.youtube.com/@iamcoyetta?sub_confirmation=1&feature=subscribeOrder My Book on Amazon - https://shorturl.at/szb81Get A Free Quote From Zensurance - https://api.fintelconnect.com/t/l/68a37c23389039001b2a019fJoin My Substack - https://open.substack.com/pub/iamcoyettaJoin My Patreon - https://www.patreon.com/cw/TheCEORoomWork With Me - https://msha.ke/iamcoyettaMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/moire/new-lifeLicense code: FNOAKKIQ4PBXCAI7

In this episode, I break down why a packed calendar isn't enough to tell you whether your business is actually healthy, profitable, or sustainable. You'll learn what to look at beyond appointments and revenue, plus one simple exercise you can do this week to see which of your top services is really making money.If you're busy all the time but still wondering where the money is going, this episode is for you.🟡Get in touch with Me 🟡Instagram: https://www.instagram.com/iamcoyettaYouTube: https://www.youtube.com/@iamcoyetta?sub_confirmation=1&feature=subscribeOrder My Book on Amazon - https://shorturl.at/szb81Get A Free Quote From Zensurance: ⁠https://api.fintelconnect.com/t/l/68a37c23389039001b2a019fWork with me: https://msha.ke/iamcoyettaMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/moire/new-lifeLicense code: FNOAKKIQ4PBXCAI7

In this episode, I unpack one of the most overlooked problems in service-based businesses. Through relatable stories and practical insight, I reveal why this isn't a boundaries issue. You'll learn how to recognize when your greatest strengths have become operational liabilities, why the praise you receive makes this pattern so difficult to break, and what it looks like to create a business where clients still feel deeply cared for without you absorbing the full cost of delivering that experience.If you've ever felt indispensable but exhausted, this episode will change the way you hear every compliment your business receives.🟡Get in touch with Me 🟡Instagram: https://www.instagram.com/iamcoyettaYouTube: https://www.youtube.com/@iamcoyetta?sub_confirmation=1&feature=subscribeOrder My Book on Amazon - https://shorturl.at/szb81Get A Free Quote From Zensurance: ⁠https://api.fintelconnect.com/t/l/68a37c23389039001b2a019fWork with me: https://msha.ke/iamcoyetta

In this episode, I talk about a pattern many business owners experience but rarely understand. Through a personal moment from launching my book, I explore why the mind sometimes reacts to visibility and courage as if it’s danger, and how that reaction can quietly create cycles of progress followed by retreat.🟡Get in touch with Me 🟡Instagram: https://www.instagram.com/iamcoyettaYouTube: https://www.youtube.com/@iamcoyetta?sub_confirmation=1&feature=subscribeOrder My Book on Amazon - https://shorturl.at/szb81Get A Free Quote From Zensurance: ⁠https://api.fintelconnect.com/t/l/68a37c23389039001b2a019f

In this episode, I pull back the curtain on a quiet tension many ambitious business owners carry and dive into a behind-the-scenes moment from preparing for my book launch when I caught myself editing down my own power. 🟡Get in touch with Coyetta 🟡Instagram: https://www.instagram.com/iamcoyettaYouTube: https://www.youtube.com/@iamcoyetta?sub_confirmation=1&feature=subscribePre-order My Book on Amazon - https://shorturl.at/szb81Get A Free Quote From Zensurance: ⁠https://api.fintelconnect.com/t/l/68a37c23389039001b2a019f

In this episode, I pull back the curtain on the constant mental pressure that follows success. I also share a real moment from behind the scenes of launching my book.🟡Get in touch with Coyetta 🟡Instagram: https://www.instagram.com/iamcoyettaYouTube: https://www.youtube.com/@lamCoyetta?sub_confirmation=1Pre-order My Book: Brain Interrupted: Outsmarting The 5 Mental Traps Holding You Back – I am CoyettaGet A Free Quote From Zensurance: ⁠https://api.fintelconnect.com/t/l/68a37c23389039001b2a019f