How to Build an World Class CPG Brand | Eric Ryan

Nate is the inventor and founder of Underbrush gum, the world's first remineralizing gum, which earns him $2M per month in sales. It's 3-4x more expensive than typical gum you buy at the store but it's much healthier. Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Bear is jet black Staffie + Boxer mix and his sister is Staffie + chow.Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet. They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives. We Feed Raw food is:Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere’s 6 different balanced recipes, something for every dog’s taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable based on age, activity level, size and more. Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.Want to try it out?  If you're seeing this between Nov 13th - Dec 3rd (expires Dec 4th), 2024 there's a very special Black Friday offer and new customers 50% off their meal plan starter box.  Just visit: WeFeedRaw.com and enter code :  BF50BEAR - Valid Nov 13th - Dec 3rd (expires Dec 4th)After Black Friday, put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSupport the show

Author Alex Smith, writer of the book No Bullsh*t Strategy, has a keen way of looking at what most of us might view as difficult or even insurmountable at times. Strategy is Smith's expertise and he says that it should be intuitive at its core. Need some help with your strategy? Want to see if you're on the correct path? Have a listen to Bryan and Alex in this next episode! Special Thanks to our Sponsor Inside Tracker!It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up. It was so easy. A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSupport the show

Eric Ryan is a prolific CPG brand builder responsible for the home furnishings brand, Method, OLLY, Will, Cast and Welly to name a few. His newest venture is cereal. This episode is a masterclass and rare glimpse into Eric's process and approach that will help you build your own brand.Special Thanks to our Sponsor Inside Tracker!It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up. It was so easy. A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSupport the show

If you're like me, your dog is an important member of the family. And you might have the best intentions when it comes to food. The problem is, you might be feeding your dog the wrong food and not know it. We Feed Raw is a small private company doing big things in the healthy dog food space. This is their story.  Friends of the pod, who want to try it out can visit https://WeFeedRaw.com and put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.Special Thanks to our Sponsor Inside Tracker!It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up. It was so easy. A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSupport the show

Few names carry the weight of Seth Godin when it comes to modern marketing.With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, Godin has reshaped how businesses connect with their audience. Known for his emphasis on permission marketing—engaging customers through trust and relevance rather than interruption—Seth has consistently advocated a deeper, more empathetic approach to marketing. Today, we’re discussing the hard-earned lessons and sights in his new book, This is Strategy, reflections on what truly drives success in a constantly changing world.Special Thanks to our Sponsor Inside Tracker!It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…My friend Rob Wolff who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up. It was so easy. A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories.How much would you pay to have a roadmap to feeling your best? Well, promise InsiderTracker costs a lot less and I guarantee it will be one of the best investments you make for yourself. With annual fees starting at $150 this is a no-brainer. Just go to InsideTracker.com and give it a try.Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSupport the show

Here are the Top 10 AI trends shaking up industries right now! In this episode A.I. expert, Sabrina Romonav and host Bryan Elliott discuss how you can use artificial intelligence to optimize your business and life. Ready to innovate?  These trends are changing the game. Subscribe for more insights and tell us which trend excites you the most!Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Bear is jet black Staffie + Boxer mix and his sister is Staffie + chow.Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet. They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives. We Feed Raw food is:Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere’s 6 different balanced recipes, something for every dog’s taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable based on age, activity level, size and more. Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.Want to try it out?  Just visit WeFeedRaw.com and put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSpecial Thanks to our Sponsor WHOOP!Use my special link and get a great deal on a new WHOOP 4.0.WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.GET MORE ACCURATE DATA5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.Support the show

In this episode, Bryan Elliott and Matt Taylor of Tracksmith talk about Matt's journey from college athlete; failed startups; a career at Puma and more leading up to now running one of the most dynamic challenger brands in the running apparel and footwear space. Special Thanks to our Sponsor We Feed Raw!We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. Bear is jet black Staffie + Boxer mix and his sister is Staffie + chow.Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet. They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives. We Feed Raw food is:Safe and cold-pressurized, free of pathogens packed in BPA-free packingIt's sourced from USDA human-grade meats, food ships and arrives frozen for freshnessThere’s 6 different balanced recipes, something for every dog’s taste, allergy issues and moreYou never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.Meal plans are customizable based on age, activity level, size and more. Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.Want to try it out?  Just visit WeFeedRaw.com and put in the code “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSpecial Thanks to our Sponsor WHOOP!Use my special link and get a great deal on a new WHOOP 4.0.WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.GET MORE ACCURATE DATA5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.Support the show

Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is a mission-driven brain brand educating people about how what they eat today can impact their brain health tomorrow. While they sell protein bars, MOSH donates a portion of proceeds to the Women’s Alzheimer’s Movement (WAM) and have already donated over $100,000 toward WAM’s important Alzheimer’s prevention research. Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSpecial Thanks to our Sponsor WHOOP!Use my special link and get a great deal on a new WHOOP 4.0.WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.Special Thanks to our Sponsor Burst Creatine!Want to try them out?Just go to burstcreatine.com and order your first bag and get in the game. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway. Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Support the show

Greg Hahn is an advertising legend. From his bio:"Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with less layers, pretense and other unnecessary complications. In 2022, less than two years into its existence, Mischief was named Agency of the Year by Adage Magazine, Agency of the Year by Campaign US and the second most innovative agency by Fast Company. Recently Mischief was named 2023’s Agency of the Year by Adweek, Agency of the Year for a second time by Adage in 2024, Creative Agency of the Year by Adage and one one of the 20 most creative companies by GQ. Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times."Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrandSpecial ThanksThis episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested.I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out?  Just go to burstcreatine.com and order your first bag and get in the game. Support the show

It’s been about 7 years but feels like yesterday when I think about the time I was really struggling with health. All of a sudden I was getting serious headaches and didn’t know why…My friend Robb Wolf who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists. I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up. It was so easy. A specialist came to my house to took my blood for a blood panel test that measured almost 50 health markers. About a week later I had a full report across all of the important categories:*Fitness measured things likeTestosterone CortisolApoBCholesterolTriglycerides *MetabolismGlucoseALT /liver enzymeInsulinInsideTracker is designed to give you personal access to what’s happening under the hood of your body. Then you can take action on your own or with a nutritionist, doctor, fitness trainer etc. to reach your own personal health goals. How much would you pay to have a roadmap to feeling your best? I promise InsideTracker costs a lot less and I guarantee it has been one of the best investments I've made for myself. With annual fees starting at $150 this is a no-brainer. For more info go to InsideTracker.com and give it a try.Special Thanks to Our Sponsors!This episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested.I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out?  Just go to burstcreatine.com and order your first bag and get in the game. Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrandSupport the show