L'Atelier Balmain podcast

1.7: Fun, Fear and Fate

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A key person behind the rapid early growth of Balmain and smooth operations of the legendary flagship at 44 François Premier was Ginette Spanier. Spanier was the first person to be named as Balmain’s Directrice, (the Director of the house), and she remained in that position for almost thirty years. While her name may not be familiar to many today, she was a well-known personality during her time at Balmain—due not only to her superb management of the house’s rapid growth, but also to her amazing life story.

It’s an incredible history that—just as the announcer of the popular television series “This Is Your Life” notes in the snippet we use to begin this episode—can be summed up as one of “fun, fear and fate.” Because Ginette Spanier was not only a genius at management—she was also a war hero.

Spanier’s extraordinary history, told in a trio of best-selling autobiographies, is composed of a series of startling changes and her perfect adaptation to each of them. She began life as a rich Parisian. But, after her upper-class family moved to London, her parents lost their fortune during the Great Depression. Suddenly needing to work, Spanier transformed herself into a Fortnum and Mason salesgirl, rubbing shoulders with royals, artists and aristocrats of the time. And then, after moving back to Paris to live with her new French husband in 1939, she was forced to spend the years of the Nazi occupation on the run, sheltered by brave résistants, as she and her husband—both Jewish—fled the Germans and their Vichy collaborators. Immediately after the liberation of Paris, she joined the Allied forces, helping to recruit, train and organize needed support staff for the American army, as it headed east toward Berlin. After the Nazis were finally defeated, Spanier worked to create and manage the team of translators that assisted in the prosecution of the some of the modern era’s most horrific war criminals, during the historic judgement at Nuremberg.

So… it’s clear that Spanier did not come with the typical background that one might expect for a Director of a French luxury haute couture house.

As Directrice of Balmain for almost 30 years, Spanier oversaw the everyday workings of Balmain—skillfully managing all members of the team and working closely with Pierre Balmain to make key decisions on collections and strategy.

She also oversaw the house’s daily shows and its large team of in-house haute-couture models, known as the Balmain Cabine. To best understand how Paris’ post-war model and show system worked, the podcast is joined once again by the award-winning fashion journalist Lynn Yaeger. And of course, Lynn was happy to share some amazing (and sometimes quite scandalous) tales with us.


Learn more on Balmain.com


CREDITS L’ATELIER BALMAIN EPISODE SEVEN

Fun, Fear and Fate

Fun, Fear and Fate: Ginette Spanier and Mid-Century Balmain

Balmain Creative Director: Olivier Rousteing

Audio: This Is Your Life, 09.02.1972: Courtesy of Ralph Edwards Productions, TIYL Productions & Fremantle

Special Podcast Guest: Lynn Yaeger

Episode Direction and Production: Seb Lascoux

Balmain Historian: Julia Guillon

Episode Coordination: Alya Nazaraly

Research Assistance: Pénélope André and Yasmine Ban Abdallah

Digital Coordination/Graphic Identity: Jeremy Mace

Episode researched, written and presented by John Gilligan

To explore further:

Pierre Balmain: My Years and Seasons, (Doubleday, 1965)

Ginette Spanier: It Isn’t All Mink (Collins, 1959 and V&A Publishing, 2017)

Ginette Spanier: And Now It’s Sables (R. Hale, 1970)

Ginette Spanier: Long Road To Freedom (R. Hale, 1976)


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This Episode’s Music:

PRALINE SUNG BY JEAN SABLON

Balmain’s Creative Director, Olivier Rousteing, makes it very clear—collection after collection—that he believes that fashion can never be separated from music. Inspired by Rousteing, each l’Atelier Balmain podcast carefully selects artists and music that reflect and strengthen the story being told.

During this episode, Lynn Yaeger managed to give her own distinctive spin to the translated lyrics of an early 1950’s French hit song about one of Balmain’s biggest stars: Praline. Paris has had many beautiful women (and men) working as in-house models—but there are few who ever managed to become as famous as Praline. And we can’t think of any other couture showroom model who ever had a hit song written about them! This 1951 tune was written by Eddie Constantine and sung by Jean Sablon. The melody is introduced with an astounded spoken reaction — “wait, you don’t know who Praline is?” — and then Jean Sablon breaks into a song that follows the Praline through one of her day as Balmain’s star model, beginning with her morning stroll down the Champs Elysées, following her through a tough day of shows , (while she always manages to keep looking perfectly put together), and finally, although she’s tired, she is persuaded to go out at night and ends up falling in love with the singer. That singer ends his tune by letting his listeners know that he is now the lucky guy who’s engaged to Praline. Et la vie est jolie!

Sur les Champs Elysées

Ses cheveux tout bouclés

Elle est fraîche et jolie,

C'est Praline regardez-la marcher

Elle a l'air de danser

Sur le coup de midi c'est Praline

Elle est toujours bien habillée

On dirait qu'elle est riche

Bien chapeautée, chaussée, gantée,

Elle a même un caniche

Car elle est mannequin

Du velours au satin

Elle pass' la journée, c'est Praline

Une robe du soir, le manteau rayé noir,

La robe de mariée, c'est Praline

Huit heur's tout' seule et fatiguée

Elle rentre chez elle

Demain il faut recommencer

Elle oublie qu'elle est belle

Sur les Champs Elysées

Des Messieurs distingués

Feraient bien des folies pour Praline

Ell' fait " non " gentiment

Ell' ne veut qu'un amant

" Et ce s'ra pour la vie " dit Praline

Le soir où je l'ai rencontrée

Ell' m'a fait un sourire et puis

On est aller danser

Après... j'peux pas vous l'dire

Depuis tout a changé nous sommes fiancés

Et la vie est jolie Ah! Praline

On va se marier c'est banal à pleurer

Mais c'est moi qui souris à Praline

A ma Praline

On the Champs Elysées

Her hair all in curls

She is fresh and pretty

It's Praline

watch her walk

She seems to dance

And at noon it's Praline

She is always well dressed

Looks like she's rich

Nice hat, heels, gloves,

She even has a poodle

Because she is a model

From velvet to satin

She spends the day,

it's Praline

An evening dress,

the black striped coat,

The wedding dress

It’s Praline

Eight hours all alone and tired

She returns home

Tomorrow we have to start again

She forgets that she is beautiful

On the Champs Elysées

Distinguished Gentlemen

Would do crazy things for Praline

She says "no" nicely

She only wants a true love

"one that will be for life"

said Praline

The night I met her

She gave me a smile

and then We went dancing

After ... I can't tell you

Since then, everything has changed

we are engaged

And life is pretty

ah! Praline

We are going to get married,

it's expected to cry

But me I smile at Praline

To my Praline


℗ 1951 Parlophone / Warner Music France, a Warner Music Group Company

Composer: Bob Astor

Composer: Eddie Constantine

Writer: Francois Jacques


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