asiCast 199: Beyond exposure to measuring consumer behaviour

In this special 200th anniversary asiCast episode, Chris Mundy, CEO of RSMB, interviews Richard Marks about his upcoming book, The Reality War, which draws upon the history of Doctor Who to examine how, in the twenty years between 2005 and 2025, television was transformed. Their conversation explores how the series… Read more

Subconscious motivations indicated by people in their media and content choices are reflective of choice behaviour made elsewhere in their lives. Work undertaken by RMT Labs in partnership with Wharton Neuroscience has developed a resonance metric which profiles audiences by programme choices rather than standard demographics like age and sex.… Read more

Barb Ads Hub was launched in January of this year as a platform combining both pre-campaign planning and post-campaign reporting under Barb’s joint-industry C-Flight methodology. In this asiCast our Executive Director John McCarthy interviews Barb’s Director of Partnerships and Communications, Luca Vannini, and Tom Stimpfig, Head of Video at PHD/Omnicom,… Read more

A group of agency professionals in the UK recently launched a collaborative organisation they called The Media Planning Group (MPG)  to address what they regarded as a troubling decline in the craft of media planning. They were concerned about the use of confused and inconsistent terminology when, for example, strategy… Read more

With many broadcasters looking to make their content widely available across many platforms, how are they monetising their programmes and ensuring the true value of their inventory is assured when this hyper-distribution strategy is adopted? In this asiCast, John McCarthy discusses with Guy Bisson, Director and co-founder of Ampere Analysis,… Read more

‘There are more lawyers in Meta than social media directors in Brooklyn’, the inimitable Bob Hoffman says, expressing doubt that the recent court rulings against Meta and YouTube in the US would represent a ‘tobacco moment’ in the regulation of social media platforms. In conversation with Brian Jacobs of BJ&A… Read more

Exploring the latest developments in the USA’s advertiser-backed cross-media measurement initiative, asi’s John McCarthy interviewed Tina Daniels, President and COO of Aquila, and Josh Chasin, Aquila’s Chief Research Officer. The interview serves as a reminder of what Aquila sets out to do – and what’s behind the name. Seeking to… Read more

Following our two earlier asiCasts on the theme of Measurement in 2030 (Panel 1 and Panel 2), this third panel was recorded live on November 5th at this year’s conference in Copenhagen and considered the future of currencies. Traditionally in Europe, JICs and MOCs provide industry research and a single… Read more

YouTube turned 20 years old this year and TikTok turns 10 years only in 2026. In the years since their arrival many broadcasters and TV networks felt they represent a threat, seizing audiences from long-form to short-from content and fostering a reduction in consumer attention. So how do the many… Read more

In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has… Read more