How to Tell your Businesses Origin Story | Ep. 550

So, last week at Invictus HQ, I had a sit-down with our leasing agent about our apartment leasing process. Turns out, we were missing out on potential tenants. Only 30-40% of those we show apartments to end up applying. Simple fix, right? Just following up could double our conversion rate. It's all about those follow-ups in business. Never assume a 'no...sometimes, life just gets in the way. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, we're diving into a game-changing skill for every CEO, founder, and entrepreneur.Back in 2016 at Escape Climbing, my partner and I faced a big decision...whether to scale up or stay small. Investing in infrastructure and people was tough but necessary for growth.Through this journey, I learned about the two main costs in business: capital cost and opportunity cost. As entrepreneurs, we must allocate resources wisely for sustainable growth.This episode unpacks how to navigate these decisions and achieve sustainable growth.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ready for some valuable advice I usually charge $10,000 for?Here it is: storytelling. Your story is the key to connecting with customers and growing your business. I'll share four quick tips to craft a compelling origin story that resonates and transforms your brand - the journey, struggles, and the moment that changed everything.Stick around and transform your story and your business.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

So, big news...I've been diving into Tony Robbins' work. I always thought he was just another guru salesman, but 'Awaken the Giant Within' changed my mind.However, I disagree with his idea of massive action. Real success comes from tiny, consistent decisions compounded over time. It's all about mastering the basics daily.In this episode, I challenge the massive action mindset and share what really drives sustainable success. Tune in to refocus on what truly matters.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Today, we're diving into a powerful tool for growing your business: social media. It's not just the Internet...it's where people spend most of their time. You’re probably already using it, but are you leveraging it to grow your business?Here are five tips for maximizing social media:- Show Up with Intention- Lead with Value- Consistency Over Intensity- Express, Don’t Impress- Engage, Engage, EngageFollow these strategies, and you'll see significant growth. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Someone asked me recently, "Can you break down how to invest at different levels?" So, if you had $100, $1,000, $10,000, $100,000, or even a million bucks, what would you do?Today, we’re diving deep into that. From the first $100 to a million dollars, I’m sharing strategies for each level. Spoiler: Books, courses, coaches, index funds, and real estate all make the list.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Welcome to Part 4 of this series where I spill the 40 life lessons I've gathered now that I've hit the big 4-0. It's all downhill from here, right? Just kidding.Life is a journey of constant learning. And my the hardest lesson at 40? I have no clue what I'm talking about.  Join me as I continue to share and grow.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

I just hit the big 4-0 last week and I'm sharing 40 life lessons from my journey. Welcome to Part 3 of this special series. If you haven't yet, start from part one and part two to get the first 20 insights. Today, we dive into lessons 20 through 30. We'll be hitting a lot of points today so tune it, reflect, and let's grow together.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Ready for part two? Last episode, I shared some hard-earned wisdom from my 40th birthday. Today, we dive back in with lesson eleven: "You cannot consume your way to fulfillment." Create more, consume less...real joy comes from what we make.Missed part one? Go listen to it first. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

So, big news...I just hit the big 4-0.Crazy, right?I've been reflecting a lot and compiled a list of 40 lessons from my 40 years on this planet. And let me tell you...40 feels nothing like I imagined. When I was young, I thought 40 was ancient. Now, here I am, feeling amazing, fit, and like I'm just getting started.One big takeaway? It's not about being the best, but about constantly improving.It never gets easier, you just get better. And better has no finish line. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com