The New 3M Sequence

Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best way to start is with a story. I’m not sure if you’ve noticed but that is exactly how I start each and every one of my episodes.   First, what is the difference between a story and statement? A story is a narrative intended to engage, amuse, or instruct listeners or viewers. Statements are written or spoken expressions intended to persuade listeners or viewers.    In my opinion, stories need to come first because they are designed to engage the heart before bringing in the head. Sales are not made with the head. They are made when you manage to entangle the heart with the head.    Stories also help you to stay top of mind in people’s memories and there are so many that help to put various situations into perspective.   Listen to learn the three key insights:    What ethical influence has to do with stories and statements.  Why ethical influence relies more on stories than statements.  How to start an ethically influential story in 6 simple words.    Which stories should you be telling in your business?    In This Episode:  [01:33] - Welcome back to the weekly podcast for coaches, consultants, and service providers. [04:33] - The three key insights you’ll learn in this episode.  [06:42] - Stories are narratives. Learn more about the intention behind them.  [09:08] - What is the right sequence between statements and stories?  [11:33] - Why doubt is the silent assassin of influence.  [14:07] - Ethical influence starts with stories and ends with statements.  [14:35] - The story of indecision explained.  [15:55] - A story that obliterates the objection of hesitation. [19:21] - Stories create rapport. [19:50] - How to start an influential story in 6-words.  [20:56] - Statements equal data but stories equal data with soul. [21:33] - The Alexism is, “Something terrible happens when you fail to engage your prospects to become long-term buyers...NOTHING!”  [21:57] - Hear a quick review of the key insights in this episode:  What ethical influence has to do with stories and statements.  Why ethical influence relies more on stories than statements.  How to start an ethically influential story in 6 simple words.    [23:30] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [25:34] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.    Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Editing and show notes for All Selling Aside by Pro Podcast Solutions.

When you’re looking to sell your products or services, it’s not the head of your customer that you’re trying to win. Instead, you’re trying to win their hearts. What’s the best way to do this? By telling a story that has your client or customer demanding to work with you.    Dale Carnegie came from humble means but he was driven to be and do more. He completed high school and went on to college, but in that time he learned all about the art of selling. He’d always been an influential speaker and he realized that it was his ability to speak that helped him become an in demand salesperson.   He went on to create an entire school to help others learn the power of oration and he built out a magic selling formula that hinged on one particular skill. The one skill that all successful business people have.    Listen to learn the three key insights:    What the Dale Carnegie Formula is and where it came from. Why the Dale Carnegie Formula wins hearts like magic. How the Dale Carnegie Formula can be structured in 3 steps.    Have you brushed up on your public speaking skills lately?   In This Episode:  [02:02] - Selling is fun when you know how to do it properly. [03:44] - Learn the three key insights reviewed in this episode.  [05:17] - Why Dale Carnegie changed the spelling of his name. [07:48] - What he did after high school and how he worked on his oratory skills. [10:25] - Why he started teaching public speaking classes for adults.  [12:35] - The one skill all successful business people have.  [15:00] - How he learned the success secrets of history’s finest.  [16:25] - Learn more about two great orators of antiquity, Demosthenes and Cicero. [18:16] - What is Dale Carnegie’s Magic Formula?  [20:18] - The correct order of the magic formula. [21:37] - Why is this formula so heart winning?  [24:53] - The Alexism is, “You can’t be 100% committed to any behavior sometimes!”  [25:21] - Hear a quick review of the key insights in this episode:  What the Dale Carnegie Formula is and where it came from. Why the Dale Carnegie Formula wins hearts like magic. How the Dale Carnegie Formula can be structured in 3 steps.   [26:16] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [27:39] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.    Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes   Dale Carnegie How to Win Friends and Influence People by Dale Carnegie Editing and show notes for All Selling Aside by Pro Podcast Solutions.

Would you say your net worth affects your self-worth? For many, this is a true statement. Not because money is everything, but because when you make more money your mind believes you are worth more. Why does this matter?    Back in 2003 I had just come off of making my first million dollars online. It was during this time that I would take a limo to and from the airport when I was leaving on business trips. The limo driver was a friend of mine and I enjoyed my time on the trips, but the trips cost about $6,000 per year.    My bookkeeper at the time, Denise McIntyre let me know that she wasn’t comfortable with those rides so she said if I could monetize them, I could keep them. I created a Limo Consulting hour where I would do coaching calls on my rides to and from the airport.    Guess what. I had a waiting list that went on for weeks. Learn why the cost of those Limo Consultations was actually not equal to my actual worth and why knowing yours is so important. The three key insights we’ll review are:    What calculating your worth is in your personal and professional life. Why calculating your worth is important and relevant to self-worth. How to calculate your worth on a step-by-step basis and share it.    So, what is your magic hourly number? Is it more or less than you thought?       In This Episode:  [01:59] - Welcome back to the show for coaches, consultants, and other service professionals. [05:30] - The three key insights reviewed in this episode. [07:38] - It’s 2003 and Alex just made his first million dollars online.  [10:25] - Learn more about Denise McIntyre and how she helped Alex monetize his limo rides.  [13:20] - How Limo Consulting resulted in profitable limo rides to and from the airport.  [17:13] - What does calculating your worth look like?  [18:23] - Why is calculating your worth so important to your self-worth?  [20:32] - Move from hourly to project-based billing. Learn why. [23:41] - Alex shares some of his client wins.  [24:05] - How to calculate your worth on a step-by-step basis.  [26:00] - The Alexism is, “Great entrepreneurs don’t wait for their ship to come to them, they swim out to it.”  [26:14] - Hear a quick review of the key insights in this episode:  What calculating your worth is in your personal and professional life. Why calculating your worth is important and relevant to self-worth. How to calculate your worth on a step-by-step basis and share it.    [27:06] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [28:50] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.    Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes   Editing and show notes for All Selling Aside by Pro Podcast Solutions.

Selling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the greatest salesmen in history used this same skill to sell the hope of Christianity to the Greeks. Who was this amazing salesman?    Saul of Tarsus was a tentmaker and a Jew who was staunchly against the movement of Christianity. In fact, he likely was responsible for the deaths of several people. It wasn’t until he was traveling to Damascus that he had a vision that changed his life and thus he became Paul the Apostle. His letters make up the vast majority of the New Testament and represent a great lesson in sales for all to learn. You see Paul started off his sale of hope to the Greeks by first granting them his respect and commenting on their altar to the Unknown Deity.    He then paints a picture of who the Unknown Deity is and why He is the greatest of all. By the end of his speech they were enthralled by the dramatism of his story and the vivid experience he created. He took their already extant beliefs and gave them a new point of view to see them from.    Listen in to learn more about these three key insights:    What the definition is of being a great salesperson in your field. Why the art and science of selling is the world’s most lucrative skill. How to sell yourself to others without the risk of embarrassment.    This is not an episode meant to dig into the foundations of Christianity but instead to see how Paul made the spread of Christianity possible through expert salesmanship. What are your thoughts? Was Paul one of the greatest salespeople in history?      In This Episode:  [01:31] - Welcome back to All Selling Aside.  [04:22] - Learn the three key insights you’ll review in this episode.  [06:09] - Hear a story of selling through collaboration versus confrontation.  [08:53] - Alex shares his vote for the greatest salesman in history and what he sold.  [11:01] - What did Paul really sell?  [13:54] - Every great salesperson needs this quality.  [16:33] - How Paul approached the Grecians with the message of Christianity.  [18:17] - Why using pictorial verbiage and building a story is so important when selling.  [22:21] - What is the definition of being a great salesperson in your field?  [23:37] - The 3 Why Formula and why it is more lucrative than any other skill.  [25:45] - You are either making a sell or killing a sale. Learn why. [27:34] - The Alexism is, “You know if you’re a true business leader because after your job is done, all of your followers say, ‘We did it ourselves!’”  [28:36] - Hear a quick review of the key insights in this episode:  What the definition is of being a great salesperson in your field. Why the art and science of selling is the world’s most lucrative skill. How to sell yourself to others without the risk of embarrassment.     [30:00] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [31:54] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.    Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Editing and show notes for All Selling Aside by Pro Podcast Solutions.

When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.    I didn’t truly realize the significance of creating a movement until the end of 2008. We were in the middle of the Great Recession and I had just finished selling over 800 spots in my Teleseminar Secrets program. The only issue was that the majority of those sales came from affiliates which have a higher refund rate.    My goal was to hold on to as many of those students as possible, so I created a Facebook page for them to go to and interact with each other. This was pre-Facebook groups so I did what I could to maximize the use of the platform. Engagement was higher than ever amongst my students and I ended up only having to give about 30 refunds. Which is amazing.    Why did this work? Because rather than sell to a market, I created a movement for my students. I gave them a place to connect and engage and learn from one another as they implemented the information they learned in the course. Listen to learn how you can create your own movement and retain the majority of your students and sales. Your three key insights are:    What the three functional elements of constructing any movement are. Why creating movements in business outperform finding markets.  How to convert the three movement elements into money making tools.    What kind of movement will you make?        In This Episode:  [01:31] - Welcome back to All Selling Aside.  [02:15] - Why selling is fun. [04:21] - Learn the three key insights you’ll learn about creating movements. [06:11] - The year is 2008 and Alex is in his fourth year of Teleseminar Secrets. [09:03] - Listen as Alex shares his stick strategy for that time.  [11:26] - How did he boost client retention from mostly affiliate sales?  [12:27] - Why Facebook became his movement creation platform.  [14:11] - People want the movement more than the content.  [14:35] - What is a movement?  [16:20] - You don’t have customers or clients in a movement you have a member.  [16:53] - Learn the three functional elements of a movement.  New vocabulary New community  New leaders or role models [20:06] - Why are movements more profitable than a market? [26:06] - How do you convert the three movement elements into money making tools? [28:30] - The Alexism is, “You know if you’re a true business leader because after your job is done, all of your followers say, ‘We did it ourselves!’”  [29:15] - Hear a quick review of the key insights in this episode:  What the three functional elements of constructing any movement are. Why creating movements in business outperform finding markets.  How to convert the three movement elements into money making tools.     [30:35] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [32:19] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.    Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Editing and show notes for All Selling Aside by Pro Podcast Solutions.

Despite being completely down and out after a failed business venture that was financed by my family, my love of learning was the key to my healing. I was depressed and felt like a complete failure, but I knew that I could learn and overcome. The teaching of Nightingale-Conant became my lifeline.   What I realized was that my teaching in school never taught me HOW to learn which is important. I was never taught to read the summary first and actually read the table of comments so that I could solidify concepts before digging into the actual learning.   The way that I have found has worked best for me is accelerated learning. Listen in as I share what this method is and how you can implement it today to start learning every day. Your three key insights are:    What accelerated learning is by definition… and who it’s ideal for. Why accelerated learning is the fastest, easiest way to change your life.  How accelerated learning is activated quickly and easily - step-by-step.    If you’re not learning you’re not growing and if you’re not growing you’re dead. Are you ready to learn?       In This Episode:  [01:34] - Welcome to All Selling Aside — the weekly podcast devoted to those who hate selling. [04:30] - Alex shares the three key insights you’ll review in this episode.  [06:13] - The year is 1991 and Alex is in dire straits both financially and personally.  [09:01] - Learn more about how the Nightingale-Conant 30-day free trial helped him heal. [11:22] - Why school learning is not the same as life learning.  [12:31] - School doesn’t teach you HOW to learn.  [14:12] - The equalizer for all learning human beings is time.  [16:19] - What is accelerated learning and is who ideal for it?  [17:30] - Why is it important to practice accelerated learning?  [18:09] - How do you accelerate your learning?  Choose your topic. Study in multi-sensory platforms.  Schedule your routines. Develop memory anchors.  Teach what you learn. [21:00] - Hear a quick review of how you can accelerate your learning. [22:07] - The Alexism is, “Be aware of the two evil twins that destroy your productivity — Procrastination (the fear of starting) and Perfectionism (the fear of finishing).”  [23:06] - Hear a quick review of the key insights in this episode:  What accelerated learning is by definition… and who it’s ideal for. Why accelerated learning is the fastest, easiest way to change your life.  How accelerated learning is activated quickly and easily - step-by-step.     [24:11] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [26:05] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.    Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes   Editing and show notes for All Selling Aside by Pro Podcast Solutions.

In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections. The old 3M sequence was market, message, and media but that model no longer works. You’re not looking to identify or create a market any longer. No, in this day and age you have to create a movement. You have to engage and connect people so that they feel as if they are part of a community working toward a goal.   Which is why the new 3M sequence looks something like this: Movement, monetization, and media. Without creating or inspiring movement, you are setting your business up to fail.    Listen in to review these three key insights:    What the old 3M sequence is and how the new 3M makes it obsolete. Why creating your movement makes it the most important of the 3Ms. How to launch your own marketing movement, step-by-step.    So if you were to create your own movement, how would it be structured?      In This Episode:  [01:31] - Welcome back to the weekly podcast devoted to coaches and consultants.  [04:24] - Learn the three key insights being reviewed in this episode. [06:21] - It’s 2006 and the first Teleseminar Secrets (TSS) Challenge is in full swing.  [09:18] - Why the TSS Challenge changed so many lives. Learn the old 3M sequence. [10:30] - Alex shares the new 3Ms: Movement, Monetization, and Media. [11:59] - Why creating your movement is the most important of the three.  [14:24] - How do you develop a movement? Name it. Design it. Test it. Maintain it. Do what it takes to “become” it. [16:40] - If Alex were to have a “succeed” movement, he’d start with… [19:36] - … and it would end with rewards and acknowledgement.  [23:34] - How long the missions/challenges last.  [24:26] - The Alexism is, “In physics, nothing happens until something moves. In sales and marketing, nothing happens until someone moves.”  [25:12] - Hear a quick review of the key insights in this episode:  What the old 3M sequence is and how the new 3M makes it obsolete. Why creating your movement makes it the most important of the 3Ms. How to launch your own marketing movement, step-by-step.    [27:05] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [28:32] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.    Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes   The First Follower Video Editing and show notes for All Selling Aside by Pro Podcast Solutions.

It’s the year 2012 and I’m in Kuala Lumpur, Malaysia after a 5-Day Guerilla Business Intensive event. During this event, like so many others, I noticed the difference between people who took action and changed their lives and those who stayed safe. What I was contemplating however was what the distinction was between them.    Did one person simply believe that they could and the other that they could not? Was one hardwired to be successful and the other not? I didn’t believe that, but what I did discover was that we all have both the “I can” and the “I can’t” mindset within us. The difference between the person who was successful and the other who was not was that the successful person listened to their “I can” mindset.   Which means that the “I can” and “I can’t” mindset does not define two people instead each person has both mindsets within them. That is when I realized that we are responsible for changing our mindset.   The three key insights for this episode are:    What the differences and distinctions between the two mindsets are. Why adopting the right mindset will change your life forever. How to change your “mindset identity” to reach goals easier.    Listen in to learn all the steps you should take to start working on a more positive mindset. So, which steps have you started enacting in your life?     In This Episode:  [01:33] - Welcome back to All Selling Aside.  [04:34] - Alex shares the three key insights you will review in this episode.  [06:21] - The year is 2012 and Alex is in Malaysia having just finished up an event. [07:46] - The two mindsets are “I can” and “I can’t” and they drastically affect our lives. [09:41] - How Alex found the answer to why two people can hear the same message and take completely different action.  [11:43] - What is the distinction between the two mindsets?  [14:06] - Everyone has the same amount of time in the day. What are you doing with your time? [15:39] - Learn times when your “I can’t” mindset is important to use. [18:54] - The 7-Steps you can take to change your mindset:  Awareness Acceptance Observe one positive thing per day. Figure out what you would want to be the epitaph on your tombstone. Find your accountability partner. Find a mentor. Find someone that you can mentor [23:27] - A quick review of the 7-Steps. [24:09] - The Alexism is, “There is no such thing as a ‘self-made’ entrepreneur.”  [24:45] - Hear a quick review of the key insights in this episode:  What the differences and distinctions between the two mindsets are. Why adopting the right mindset will change your life forever. How to change your “mindset identity” to reach goals easier.   [25:52] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [27:24] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.    Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes  

  The term mentor is grossly misused in this day and age and I’m here to tell you why. Now, as I have grown in entrepreneurship and business, I have had many people that I consider mentors come into my life. It wasn’t until I heard Roy H. Williams’ definition however, that I realized the number was smaller than I thought.    You see a mentor is a person who is invested in your life and your work, in depth, over a period of time. They are not flighty people who are invested episodically. Instead, this is a person that you speak with constantly. This person hears all of your thoughts, ideas, struggles, and more and helps you to move through and past them.    The mentor-mentee relationship is one of the most important you will ever have in your life. Which is why it is so important that you choose a mentor well. Listen in to learn the seven steps to identifying and approaching your future mentor. Your three key insights are:    What the definition of a mentor is and where it originates from. Why the principle of mentoring is a sacred relationship and rare. How to find the right mentor for you to assist you to evolve faster.   Who do you think would be the best mentor for you at this point in your life?    In This Episode:  [01:30] - Welcome back to All Selling Aside. [04:02] - Learn the three key insights reviewed in this episode.  [05:37] - Alex shares the definition of mentorship per Wikipedia. [06:35] - What is required of a mentor mentee relationship?  [10:08] - When did formal mentoring start?  [11:21] - Learn the different names for a mentor throughout the world.  [12:46] - Why there is a rampant misuse of the word mentor in this age.  [15:19] - Per Roy H. Williams, when you find a mentor you become a protege.  [17:12] - Learn more about the relationship between Lucille Ball and Carol Burnett. [18:55] - Why mentors are so important to not just business but life.  [23:05] - Alex has a habit of being mentored by his former mentees.  [24:19] - One additional interesting thing about mentors through the story of Freddie Laker.  [25:37] - Learn the 7 steps you should take to identify and find your mentor.  Identify an area of improvement. Identify a leader whom you admire and respect.  Learn everything you can about that leader. Find out who that leader’s mentor is or was.  Learn who they respect and admire that you can access easier.  Ask for an introduction. [29:04] - If you have a target in mind and it doesn’t work out, rinse and repeat.  [30:07] - The Alexism is, “Experience is NOT the best teacher. It’s the only teacher.”  [30:29] - Hear a quick review of the key insights in this episode:  What the definition of a mentor is and where it originates from. Why the principle of mentoring is a sacred relationship and rare. How to find the right mentor for you to assist you to evolve faster.  [31:50] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [33:38] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.    Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes   Monday Morning Memo Sir Freddie Laker Sir Richard Branson

For many people in the world, not just entrepreneurs, but human beings in general, there is a constant need to be more productive… but what does that mean? Better yet, why do we work so hard to be productive, but not necessarily effective?    Peter Drucker defined efficiency as doing things right but effectiveness as doing the right things. Dan Sullivan defines productivity as doing as many things as possible in as little time as possible but priority as doing the right things at the right time.    Both of these definitions are the baseline of the 5 P’s. You see when you’re working through productivity, efficiency, and effectiveness, many times you’re in a mode of switch-tasking. Instead, to get the most out of your time, you should monotask. You should work through each P, one at a time, until the assembly line is done and then switch to the next line. Listen in to learn what the 5-Ps are, the order in which you should do them, and why you should use them to become more effective in your personal and professional life. Your three key insights are:    What the 5-Ps of Effectiveness are and why they are critical to success.  What the difference is between efficiency and effectiveness.  How to become more effective in your personal and professional life.   Which tasks are you going to move from switch-tasking to monotasking? How will it help your effectiveness?    In This Episode:  [01:42] - Welcome back to All Selling Aside! [04:50] - Learn the three key insights Alex will share in this episode.  [06:48] - Peter Drucker was a business philosopher and an amazing thinker.  [07:29] - How Peter Drucker defined efficiency and effectiveness. [09:31] - Productivity and priority defined.  [12:32] - What is switch tasking and why is it inefficient and ineffective?  [13:50] - When you monotask it requires less willpower and energy. [16:55] - What are the 5-P’s of effectiveness? The first is preparation. [18:13] - Next you need to plan.  [20:06] - The third P is production.  [20:40] - Once you produce you move into promotion mode.  [21:04] - The 5th P is not in your control and it is profit. [22:03] - Doing the right things is taking the sequence of the 5 Ps and working them in order.  [24:08] - The Alexism is, “There are two types of regret all humans have between the inhale and exhale of their final breath on Earth: (1) The things they wish they shouldn’t have done, (2) the things they wish they should have done, but didn’t.”  [25:20] - Hear a quick review of the key insights in this episode:  What the 5-Ps of Effectiveness are and why they are critical to success.  What the difference is between efficiency and effectiveness.  How to become more effective in your personal and professional life.  [26:17] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [28:16] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.    Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes   Peter Drucker Jim Collins Dan Sullivan