AdExchanger podcast

Murder Your Thirst And Measure Everything

11/8/2026

AdExchanger

0:00

51:44

Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

Altri episodi di "AdExchanger"

I've Tried Everything But AdTech Therapy
20 ore fa
52:52
With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.
Cracking The In-Store Attribution Code In Influencer Marketing
1/9/2026
43:32
Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
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Programmatic Gets An Agentic Brain
25/8/2026
58:13
Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till's Scott Ensign explains what that means for the future of programmatic.
Google's Mass Arbitration Problem
18/8/2026
51:19
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for claimants.
Murder Your Thirst And Measure Everything
11/8/2026
51:44
Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He's tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
'Models Built For Me'
4/8/2026
54:00
Chalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.
The Hardest KPI In Advertising
28/7/2026
46:56
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.
Forget The Shiny Objects And Focus On Fundamentals
21/7/2026
48:46
Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that's "fit for purpose."
Convincing Cat Parents To Buy A $600 Litter Box
15/7/2026
45:15
Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life's little chores.
Reckitt's Digital Reckoning
8/7/2026
39:46
You wouldn't accept paying for a Big Mac and getting a single chicken nugget. But that's essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt's Sameer Amin, on this week's episode of AdExchanger Talks recorded live in Cannes.

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