Ad Tech Today podcast

Episode 5 - Ad Tech in EMEA/US Versus APAC

0:00
16:10
Manda indietro di 15 secondi
Manda avanti di 15 secondi
In the latest episode of our podcast Ad Tech Today, we discuss the ad tech trends and industry specifics that differentiate APAC from other regions. In this episode, I spoke with Julie Xiao, Manager of Sales Engineering at Smaato, based in our Singapore office. For several years Julie has worked closely with both supply-side and demand-side clients. This year, her key focus has been supply-side technical support and working closely with many APAC publishers in the ad tech industry.

Altri episodi di "Ad Tech Today"

  • Ad Tech Today podcast

    Episode 6 - Busting the Myths of OTT Advertising

    21:28

    In the latest episode of our podcast Ad Tech Today, we discuss the trends surrounding OTT, including some prevalent myths around advertising in this environment. Christiana Cacciapuoti of MadHive and Adledger.org is an expert on the topic and joined us to share her insights into some common misperceptions.
  • Ad Tech Today podcast

    Episode 5 - Ad Tech in EMEA/US Versus APAC

    16:10

    In the latest episode of our podcast Ad Tech Today, we discuss the ad tech trends and industry specifics that differentiate APAC from other regions. In this episode, I spoke with Julie Xiao, Manager of Sales Engineering at Smaato, based in our Singapore office. For several years Julie has worked closely with both supply-side and demand-side clients. This year, her key focus has been supply-side technical support and working closely with many APAC publishers in the ad tech industry.
  • Ad Tech Today podcast

    Non perdere nemmeno un episodio di Ad Tech Today. Iscriviti all'app gratuita GetPodcast.

    iOS buttonAndroid button
  • Ad Tech Today podcast

    Episode 4 - IAB Transparency and Consent Framework Version 2.0

    16:56

    In the latest episode of our podcast Ad Tech Today, we discuss the IAB’s Transparency and Consent Framework Version 2.0. As of August 21, 2019, the IAB Tech Lab and IAB Europe are encouraging industry adoption of the Transparency and Consent Framework Version 2.0, to provide more transparency and accountability of each party in the advertising ecosystem.
  • Ad Tech Today podcast

    Episode 3 - Reaching Beyond China

    15:42

    In the latest episode of our podcast Ad Tech Today, we discuss how both publishers and advertisers can reach audiences outside of China. For many publishers and advertisers in China, this is an ambitious, new goal in their advertising and monetization efforts. China is the second-largest economy worldwide, and it’s also the world's biggest market in terms of outbound tourism. This is why it’s so important for both sides to gain access to a Chinese population that is heavily on the move.
  • Ad Tech Today podcast

    Episode 2 - In-App Programmatic Advertising for Brands

    14:38

    This episode of Ad Tech Today explores the benefits of the in-app advertising environment for brands. Host Angie Li chats with Alizée Mega, Senior Account Manager for Demand Partnerships at Smaato, on how brand advertisers are using — or should be using — in-app advertising today.
  • Ad Tech Today podcast

    Episode 1 - Introducing the World of In-App Advertising

    17:01

    The pilot podcast of Ad Tech Today provides a primer on the in-app advertising industry. Host Angie Li chats with Eve Friedman, Vice President of Business Development, Americas, at Smaato, on trends in in-app advertising.

Accedi a tutto il mondo dei podcast con l’app gratuita GetPodcast.

Iscriviti ai tuoi podcast preferiti, ascolta gli episodi offline e ricevi fantastici consigli.

iOS buttonAndroid button