Trusted Advisor 2.0

Building a strong culture has been a bit of a struggle for many firms, but it's only going to get harder -- and much more important -- as the accounting profession looks to engage with artificial intelligence, warns Sandra Wiley of Sandra Wiley Strategies.

The AICPA's Rise Navigator offers a tremendous resource for accountants, in the form of a strategic advisor and sounding board, says Tom Hood, executive vice president of business engagement & growth at the AICPA and CIMA.

Unlocking the capabilities of artificial intelligence may well require rethinking the entire structure of the accounting firm, suggests Ascend founder and CEO David Wurtzbacher.

Demand is emerging for a more proactive, comprehensive set of advisory services from their accountants, says Joe Damiano, the CEO of Top 100 Firm Sax -- and his firm is figuring out how to provide those.

A firm's first full-time employee is a major milestone -- one that requires more thought and planning that you might expect, according to Rebecca Himango, the founder of illuminHR, who walks firms through building up the infrastructure they need to support a growing workforce.

As firms across the accounting profession experiment with artificial intelligence, John LaMancuso, CEO of K1X talks about what accountants are getting right -- and wrong -- with AI.

Leading accounting reseller Alex Solomon of Net@Work talks about the current state of the market and the challenges and opportunities ahead.

A small but rising number of firms are turning to AI-guided vibe coding for their firm's solutions versus turning to one from a vendor. We talk to Ellen Choi, CEO of Edgefield Group, about the benefits and risks of this approach.

Outgoing BDO chief Wayne Berson looks back at major changes in the profession, and what he sees coming

Take a look at what the accountant and the accounting firm of the future will look like as AICPA president and CEO Mark Koziel shares details of the new Rise2040 report. Next week's is the one with Wayne Berson that we just recorded.