A coffee with the CMA: Will Hobson

This week I was delighted to have founder and CEO of IMPRINT, Andy Seibert join me  for a coffee. Andy and his team have featured in a number of our webinars over the past year, so it was great to sit down and chat content marketing. Andy talked me through  how Global Voices began and the aim of bringing different communities together from across the world. Andy recently spent time at Content Marketing World in Cleveland, so was interested to hear what he had to say about the trends that came from the event. Connect with Andy on LinkedIn: https://www.linkedin.com/in/andy-seibert-42641b/ A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.  

We're lucky enough to have members from across the world and this week I was joined by OTW's Chief Executive Officer, Rasmus Winther. It was great to have a coffee with Rasmus, and having worked closely with OTW for the past few years, it was great to find out more about content marketing in the Nordic region and the similarities to our members here in the UK. We also discussed humour and why we need to see more humour in the content we produce. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

After working closely with Eagle for the past few years, it was great to catch up with co-founder and Managing Director, Philip Osei-Hwere. The Eagle team specialise in cultural marketing and during the podcast spoke in great detail about how brands often miss the mark when looking to create content for a specific culture. We also covered the changes in attitude and the consumer market since Eagle was founded in 2004, an interesting conversation and one I'm sure you'll enjoy listening to. Find out more about Eagle Eye: https://www.theemhglobal.com/index.php   A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

It was great to record the latest episode with the founder of Copy House, Kathryn Strachan. Many of you in our community would have seen/heard of Kathryn, especially after running such great events for us over the last 18 months. We talked about content marketing through the pandemic, and how the technology sector looks now and in the near future. We also spoke in depth about working remotely and how teams can work together across different continents.  Check out Kathryn's Tech Talks event here:  https://copyhouse.io/tag/techtalks/ A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

After being part of our CMA webinar series, it was great to sit down and have a coffee with Will Hobson of Rise at Seven. We spoke about his role within the company and how he started with Carrie and Stephen, along with tips on getting started with reactive marketing. I also discovered Will's top three campaigns and why he chose them, so all in all another fun podcast that I'm sure you'll enjoy listening to! A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

It was great to catch up with Jane on this week's episode. Having worked at JBH previous to the CMA, I know how dedicated and driven Jane is. We spoke about the thoughts of moving the agency and setting up in Manchester and how the team's grown over the last two years. We covered lots of topics, from content and digital PR to public speaking ... there was even a little mention of Love Island too. JBH A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

I was delighted to welcome co-founder of Rise at Seven, Stephen Kenwright to the podcast this week. This was the 20th episode of 'A coffee with the CMA' and it was great to have Stephen join and chat about how and why Rise at Seven started, along with the future for their ever-growing agency. We delved into a few of Stephen's favourite campaigns, as well as discussing the impact the Matrix Trilogy had on him. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

This week I was joined by Head of Influencer Marketing at MediaCom, Emily Trenouth. It was great to have Emily join me for a coffee and to chat through the world of influencer marketing. We spoke about the changes over the last few years and also the next steps for the sector, as well as how influencer marketing fits in with today's content marketing strategy. Aside from our marketing chat, we covered popular the Netflix show, Emily in Paris! A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

I was delighted to be joined by Hayley Selby this week. Hayley's the Global Head of Content for Gfk and has worked in the content industry for many years, including both B2B and B2C. I spoke to Hayley about the differences between content marketing in various sectors, specifically about her time at Ann Summers and the difficulties of tracking and measuring content efforts. I really enjoyed this podcast and recommend you give it a listen, although maybe not when the kids are about.  A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

This week's guest is an experienced freelance writer and author of Survival Skills for Freelancers. Sarah has a wealth of experience in the industry and joined me for a coffee to discuss what life is like as a freelancer and what you should look out for as you start your freelance journey. We covered topics around mental fatigue and imposter syndrome, as well as advice on joining freelance communities and the benefits that can bring. Check out Sarah's book, Survival Skills for Freelancers on Amazon: https://www.amazon.co.uk/Survival-Skills-Freelancers-self-employment-without/dp/1916371566 A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.