How standard marketing approach is changing the game of performance marketing and e-commerce growth - Aistis Matulaitis & Alexander Ulreich @ 360 Scale by Kandy - Episode #11

Creatives is never ending discussion. But what exactly makes them different? What are the low hanging tactics you can apply right now? That's what we're finding out in this episode. - Creative -> Mechanism - How to get a perfect UGC- Creatives for health & beauty brands- Free game on ad creatives from Anvar - "Let's get practical" with Anvar - AI role in scripwriting- Offer in CTA... Meet the guest 🎙 Anvar Jabirov, Founder of Creative FlywheelThis episode of 360 Scale is brought to you by Kandy 🍭 Kandy is one of the few performance-focused agencies that combines sweet in-house creatives with proven profitable strategies into a repeatable e-commerce accelerator 🚀 About Kandy – kandyforscale.comInstagram – linkedin.com/company/kandydigitalLinkedin – instagram.com/kandyforscale

Facebook is never ending discussion. But how its different in 2023? What are the low hanging tactics you can apply right now? That's what we're finding out in this episode. - Routines as a media buyer- Research- Testing - Scaling - Optimizing - Creatives- Hooks- Retargeting - ABO & CBO ...Meet the guest 🎙For the past 7 years, Marin has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social. Besides the agency, he’s a partner at a few in-house brands he helped scale and exit.In the last 12 months, he spent over 40M on Facebook ads, and his go-to strategies and outside-of-the-box thinking as well as some additional tips and tricks can help you do the same.TW: https://twitter.com/IstvanicMarinLI: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/This episode of 360 Scale is brought to you by Kandy 🍭 Kandy is one of the few performance-focused agencies that combines sweet in-house creatives with proven profitable strategies into a repeatable e-commerce accelerator 🚀 About Kandy – kandyforscale.comInstagram – linkedin.com/company/kandydigitalLinkedin – instagram.com/kandyforscale

Creatives are still one of the most if not the most important things in eCommerce advertising. During this episode, we will be covering up:TikTok Ads FundamentalsUGC Creators StrategiesMarketing FundamentalsTikTok or Facebook?Novelty Importance in Product DevelopmentAnd many other things!Meet the guest 🎙 Sufian Asghar is the CEO and Co-founder of a performance creative agency called AdTok, with more than $100M of ad spend under his belt, spending on Facebook and Instagram for the past 4 years and has worked with more than 60 8-9 figure brands in the eCom spaceGet to know him - https://twitter.com/sufiansznThis episode of 360 Scale is brought to you by Kandy 🍭 Kandy is one of the few performance-focused agencies that combines sweet in-house creatives with proven profitable strategies into a repeatable e-commerce accelerator 🚀 Meet 360 Scale – kandyforscale.com/360scaleAbout Kandy – kandyforscale.comInstagram – linkedin.com/company/kandydigitalLinkedin – instagram.com/kandyforscale

Making a comeback into the podcast space!This episode is purely about us, about the stories that we remember the most from our eCommerce Careers. Hope you'll have a good laugh and maybe you'll take something valuable from it as well.______ This episode of 360 Scale is brought to you by Kandy 🍭 Kandy is one of the few performance-focused agencies that combines sweet in-house creatives with proven profitable strategies into a repeatable e-commerce accelerator 🚀 Meet 360 Scale – kandyforscale.com/360scaleAbout Kandy – kandyforscale.comInstagram – linkedin.com/company/kandydigitalLinkedin – instagram.com/kandyforscale

This time, we’re taking ACTION. Raw, unfiltered and practical - that’s what this workshop is all about. So if you’re struggling with choosing the right product for your e-com, strap yourself in, cause Domantas and Aistis will be covering:Why problem-solving products are easier to scaleWhy choosing your product is worth the time - and what questions should be askedNow that you’ve found it - how do you launch?Discovering and researching your audienceReddit and how to ACTUALLY use itAnd stalking your competitors like a proAnd making that million in 12 months, of course 😉_______Meet the guest 🎙 Senior marketing strategist? E-commerce CEO? Consultant? Blog writer? Domantas Žilinskas is all of these in one. 6 years in the field, work at multiple marketing agencies, and a whole load of experience to share - why WOULDN’T you ask him if your product is a winner? Get to know him - https://bit.ly/3t4VZ2r______ This episode of 360 Scale is brought to you by Kandy 🍭 Kandy is one of the few performance-focused agencies that combines sweet in-house creatives with proven profitable strategies into a repeatable e-commerce accelerator 🚀 Meet 360 Scale – kandyforscale.com/360scaleAbout Kandy – kandyforscale.comInstagram – linkedin.com/company/kandydigitalLinkedin – instagram.com/kandyforscale

You can spend ages trying to make the fanciest ads and angles, but it’ll all come down to the MESSAGE. Alexander has spent 25 years soaking up experience with household names, and we collected vast amounts of actionable steps about:Entertaining your audienceDoing ACTUAL marketing instead of being a basic dropshipperWhat Asia is hiding and your opportunities in itHow they scaled a brand 20x with the founders just posting something fun on their pageLive shopping and how a Chinese brand is doing tens of millions with itDigging deep into philosophy and salesAnd… he still doesn’t have a website. Or facebook, or youtube. Getting tips from him is a complex pursuit, and here we are handing it over on a silver platter._______Meet the guest 🎙 25 years in sales and marketing - Alexander Ulreich didn’t just sit around during them. As the former Head of Sales at giants like Groupon and Yelp, he’s had others flocking over for advice. That’s why he founded STRAT3GIC, a marketing agency that’s doubling the revenue of 84% of their clients within the first year. Get to know him - https://bit.ly/3oTSMz7______ This episode of 360 Scale is brought to you by Kandy 🍭 Kandy is one of the few performance-focused agencies that combines sweet in-house creatives with proven profitable strategies into a repeatable e-commerce accelerator 🚀 Meet 360 Scale – kandyforscale.com/360scaleAbout Kandy – kandyforscale.comInstagram – linkedin.com/company/kandydigitalLinkedin – instagram.com/kandyforscale

Don’t follow last year's advice for THIS year's Black Friday. We’ll be covering what's really changing. Preparing MENTALLY and PHYSICALLYData tracking issues after iOS updatesHow and why you should be going deep into Tiktok Creative, offer and influencer strategiesHow people are thinking differentlyAnd so much more shit that the editor is having a hard time summarizing..._______Meet the guest 🎙 It started out with just “playing around” with Facebook in 2013. Now, as a Facebook advertising strategist, Maragno Emanuel has spent 20 million on ads within 3 years with his co-founded agency ECOM HOUSE. 7 years of experience, 50+ national and international clients. Wow.Get to know him - https://bit.ly/3mJzNqY______ This episode of 360 Scale is brought to you by Kandy 🍭 Kandy is one of the few performance-focused agencies that combines sweet in-house creatives with proven profitable strategies into a repeatable e-commerce accelerator 🚀 Meet 360 Scale – kandyforscale.com/360scaleAbout Kandy – kandyforscale.comInstagram – linkedin.com/company/kandydigitalLinkedin – instagram.com/kandyforscale

If you think you know anything about CRO, Amine will prove you wrong. But that’s ok - in return, you’re letting him change the fate of your business. We’re covering EVERYTHING:AB testing (and how it’s not all wins)What to do when you HAVE traffic Going deeper into AOVThe mega importance of hyper segmentation Crushing it with direct emailsLifetime value, landing pages, website usability, detailed changes a-and *gaps for air* like literally e-everything…......all from a man who’s on a path to scale a second brand to 8 figures!_______Meet the guest 🎙 Amine started off in a car wash. But after founding a supplement brand and scaling it to 7 figures with 0 ads, business owners started approaching him -  he was organically generating leads just by sharing things that worked with the community. These were the beginnings of GT Pro Media - the agency now working with brands like Lumin Skin, Snow Teeth Whitening, Manscaped and more.Get to know him - https://bit.ly/3nht0UA______ This episode of 360 Scale is brought to you by Kandy 🍭 Kandy is one of the few performance-focused agencies that combines sweet in-house creatives with proven profitable strategies into a repeatable e-commerce accelerator 🚀 Meet 360 Scale – kandyforscale.com/360scaleAbout Kandy – kandyforscale.comInstagram – linkedin.com/company/kandydigitalLinkedin – instagram.com/kandyforscale

Daniel also used to think that marketing is just a few clicks in Ads Manager. But now, a few failed e-commerce projects later, he hosts the largest German speaking e-commerce podcast Ecom Secrets, helping thousands to avoid the mistakes he made. _______Meet the guest 🎙 Daniel Bidmon is the founder of Ecom House, host of the Ecom Secrets podcast and a Forbes Council Member. Together with his team they help scale businesses to 8 figures using proven methods that you can now legally steal by listening to this episode 😉Get to know him - https://bit.ly/3AoYxZp______ This episode of 360 Scale is brought to you by Kandy 🍭 Kandy is one of the few performance-focused agencies that combines sweet in-house creatives with proven profitable strategies into a repeatable e-commerce accelerator 🚀Meet 360 Scale – kandyforscale.com/360scaleAbout Kandy – kandyforscale.comInstagram – linkedin.com/company/kandydigitalLinkedin – instagram.com/kandyforscale

You’d assume an internal team would know your brand better than anyone else… Well, that’s not always the case. Jure has worked with 42+ e-commerce projects in 127 countries, and spent more than 42,500,000 € on Facebook and Instagram ads, working as an outsourced agency. He’ll tell you about the pros and cons, and you can see for yourself._______Meet the guest 🎙 Jure Knehtl is the CEO of WeScale, helping companies optimize, build and scale their brand to 7 or 8 figures. 16,000+ products sold in a day, work with more than 30 companies, a speaker to 3000+ people in events since 2015 - what’s better than experience AND skilled presenting? Get to know him - https://bit.ly/3Dg4Cck______ This episode of 360 Scale is brought to you by Kandy 🍭 Kandy is one of the few performance-focused agencies that combines sweet in-house creatives with proven profitable strategies into a repeatable e-commerce accelerator 🚀 Meet 360 Scale – kandyforscale.com/360scaleAbout Kandy – kandyforscale.comInstagram – linkedin.com/company/kandydigitalLinkedin – instagram.com/kandyforscale