Inside the Hook Model: Secrets Companies Use to Keep You Scrolling and How To Break Free (#263)

Why do some people seem to effortlessly connect — while the rest of us stumble through awkward small talk or tense conversations? The secret isn’t charisma or confidence — it’s a few learnable habits that anyone can practice. Pulitzer Prize–winning journalist Charles Duhigg explains what separates great communicators from everyone else — and how to start practicing those skills today.

Every country wants strong industries and good jobs. But do tariffs actually deliver? Few people have been closer to the frontlines of global trade, tariffs, and innovation than America’s former chief trade negotiator Mike Froman. He takes us inside the myths, the hidden costs, and the bigger choices ahead. The question: what will truly define America’s edge in the global economy?

Space may look empty, but it’s crowded, fragile, and under threat. Former Congresswoman Jane Harman and Lieutenant General (Ret.) Nina Armagno — former U.S. Space Force Director of Staff who oversaw missile warning, satellite operations, and space launches — reveal how satellites quietly keep the world running, and how quickly it could all go dark. Imagine waking up to no internet, no GPS, and no air travel. They share what’s happening above our heads, and why we can’t afford to ignore it.

Variable rewards once powered slot machines; now they’re inside your pocket. Behavior-design expert Nir Eyal shows how modern apps turned casino psychology into daily routine. He unpacks the psychological levers hidden in everyday products.Hear the science and the clever design tricks that turn a few minutes into far more time than you intended.If knowledge is power, this episode hands you the switch.

The global order that brought decades of peace and prosperity is coming apart. The Economist’s Editor-in-Chief Zanny Minton Beddoes takes us inside the world’s power centers, where America is both admired and doubted — and China’s influence is on the rise. She reveals how shifting alliances and economic rivalries are rewriting the balance of power — with consequences that will touch us all.

Imagine owing over $100,000—not for a home or college, but simply for being an American.That’s each citizen’s share of the nearly $40 trillion U.S. national debt—and it’s climbing fast. The government now spends more on interest than on Medicare or defense. Former Council of Economic Advisers Chair Greg Mankiw explains why this path is unsustainable and what it will take to fix it.He lays out five possible outcomes: some painful, some unlikely, and all politically explosive.One thing is clear: The bill is coming due.

How does AI go from predicting the next word to powering robots that navigate the real world?Princeton computer science professor Sanjeev Arora explains how today’s models learn, adapt, and even teach themselves.From chatbots to multimodal machines that process text, images, and video, you’ll learn how it all works—and where it’s headed next.This conversation will change how you think about intelligence, language, and the future of AI.

Crypto runs on stablecoins — and they’re far less stable than they sound.Bloomberg investigative journalist Zeke Faux followed the money behind the scenes. What he uncovered will change the way you see digital money — and the trust it’s built on.Listen to understand the hidden forces shaping the future of money.

How do the savviest investors navigate today’s uncertainty? Jon Gray, President of Blackstone, one of the world’s most successful asset management firms, shares the timeless principles that helped grow the firm from under $1B to over $1T in assets. He reveals how to spot great businesses, invest with conviction, and think decades ahead. This episode is a masterclass in building lasting wealth—especially in turbulent and uncertain times. This is a rare window into the mindset of someone who’s helped shape a trillion-dollar investing firm.Whether you’re new to investing or a seasoned pro, this conversation will sharpen how you think.

Global birth rates are collapsing—sometimes to half the level needed to keep populations stable. UT-Austin’s Michael Geruso explains how that trend could shrink the world’s population from eight billion to three billion in just three generations. He unpacks the silent drivers behind falling fertility, why cash incentives rarely work, and what disappearing people mean for innovation, cities, pensions, and geopolitical power. If you’ve never worried about a world that’s too small, this conversation will change your mind.