
Ruslan Kogan says he’s made many mistakes. But this one stands out
16/3/2026
0:00
16:59
The founder of online retailer Kogan.com firmly believes that mistakes are an “additional asset” that any company can learn from.
But the entrepreneur says there was one “existential mistake” he made that stands out.
On this week’s episode, BOSS editor Sally Patten sits down with the chief executive to find out how he came to value decision-making and the missteps along the way.
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