Yalla, Let's Go!

Ruben Hassid, AI creator with 100 million views and enterprise AI consultant, on making aliyah from Paris, learning AI from research papers after ChatGPT launched, and why Israeli startups need to take bigger risks. On this episode of Yalla, Let’s Go!, Erica Marom and Abbey Onn talk with Ruben Hassid, an oleh from Paris who has spent the past four years explaining AI to a global audience on LinkedIn and by email. Ruben grew up in a town outside Versailles where most people had never met a Jew, taught himself English through Arctic Monkeys and Louis C.K., and started writing about prompting after ChatGPT came out on November 30, 2022, turning dense research papers into plain instructions anyone could use. He explains why he trains US enterprises on AI adoption from Tel Aviv instead of San Francisco, how US consumer AI companies like Gamma, Wispr Flow and Granola think differently from Israeli startups, and what Wix’s acquisition of Base44 says about Israel’s appetite for risk. Ruben also talks about dating in Tel Aviv, why being surrounded by young families made him want to stay for good, and how spending Yom Kippur in Israel, after years of hiding his kippah under a cap on the way to synagogue in Paris, showed him that his family’s traditions belong to a whole people. KEY TOPICS 0:00 - Intro 0:59 - Pulse Check: Erica’s New AI Agent 2:16 - Meet Ruben Hassid: AI Creator and Oleh From Paris 2:47 - Life Story in One Minute: Blogging About Guild Wars at Age Nine 3:22 - From a Techno Label to Korea, Berlin and Tel Aviv 4:10 - A Bad Taglit Trip and a Trial Run That Became Aliyah 4:52 - Growing Up as the Only Jew in Montigny 5:57 - What Drew Him to Tel Aviv: Jews as Ordinary People 6:36 - Why Tel Aviv Beats Paris and the US for Quality of Life 7:35 - How He Became an AI Creator: Learning English From Louis C.K. 8:41 - Turning AI Research Papers Into Plain-English Prompting Tips 9:41 - Why Tel Aviv Instead of San Francisco or New York 9:54 - Training US Enterprises to Adopt AI From Israel 11:07 - Choosing a Country to Belong To: The Best Worst Option 12:15 - Learning Hebrew With Ulpan Bayit 12:48 - Integrating Without Hebrew or Army Service 14:27 - Dating in Tel Aviv 15:16 - Why Family Life in Israel Made Him Stay 17:31 - What Israel Gets Wrong About Consumer AI 18:48 - US vs. Israeli Startups: Spending to Win vs. Selling Fast 20:03 - Why Israel Needs Bigger Risks: Wix and Base44 21:07 - Is Israel His Home Forever? 22:02 - What’s Hard: A Country of Olim With No English Websites 23:54 - Aliyah Advice: Quality of Life and a Country Having Kids 26:05 - At 80, Looking Back: Tradition and Jewish Peoplehood 27:48 - Rapid Fire: Schnitzel, Geula Beach and L’hatznif RESOURCES Follow Ruben on LinkedIn: https://www.linkedin.com/in/ruben-hassid/ Subscribe to Ruben’s How to AI newsletter: https://ruben.substack.com/ Subscribe to Yalla, Let’s Go here: https://www.aleph.vc/yalla-lets-go  Learn more about Aleph: aleph.vc  Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/ Subscribe to our YouTube channel: https://www.youtube.com/@yallaletsgopodcast  Follow us on Instagram: https://www.instagram.com/yallaletsgopodcast/  Follow us on TikTok: https://www.tiktok.com/@yallaletsgopodcast  Follow Aleph on Twitter: https://x.com/aleph ‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/ ‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/ CREDITS Hosts: Erica Marom, Abbey Onn  Executive Producer: Sarah Bard Producer: Sofi Levak, Dalit Merenfeld Video and Editing: Nadav Elovic Music and Creative Direction: Uri Ar  Content and Editorial: Jackie Goldberg Design: Nimrod Sapir

Danielle Yablonka, Miss Israel and founder of DY Judaica, on how October 7th ended her modeling career and why Tel Aviv is holier than Jerusalem. On this episode of Yalla, Let's Go!, Erica Marom and Abbey Onn talk with Danielle Yablonka, a Miami-born model and pro-Israel content creator who made aliyah through Masa and spent her first months teaching English in Rishon LeZion during wartime. She explains how the Miss Israel pageant works, how she went from first runner-up to Miss Israel, and what it means to represent Israel at the 75th Miss Universe in Puerto Rico. She also talks about the Zionist thirst trap, the Spanish Inquisition necklace behind DY Judaica, dating in Tel Aviv, and her aliyah advice, from Nefesh B'Nefesh to proving your Judaism. Danielle's grandparents were Holocaust survivors, and she traces her activism back to them. After October 7th, her modeling work stopped. When she moved to Israel, she taught English to elementary school students while sirens sent the school to shelters. KEY TOPICS 00:00 - Intro 00:53 - Meet Miss Israel Danielle Yablonka 02:22 - Danielle's Life Story: Miami to Miss Israel 02:41 - Holocaust Survivor Grandparents, BBYO and StandWithUs 03:15 - Campus Antisemitism and Pro-Israel Social Media 03:59 - Making Aliyah After October 7th 05:04 - How October 7th Ended Her Modeling Career 07:09 - How the Miss Israel Pageant Works 08:34 - From First Runner-Up to Miss Israel 09:37 - Miss Universe Training in Miami and New York 10:24 - Security and Antisemitism at Miss Universe 12:03 - Imposter Syndrome as a New Olah 13:09 - Teaching English in Rishon LeZion During Wartime 14:50 - The Zionist Thirst Trap and Full-Time Activism 16:44 - DY Judaica's Spanish Inquisition Necklace 18:31 - Dating in Tel Aviv: 50 First Dates 19:51 - The Tel Aviv Beach Moment Behind Her Aliyah 20:39 - Why Hardship Makes Israelis Happier 22:58 - Aliyah Advice: Nefesh B'Nefesh and Proving Judaism 24:12 - Fire Your Therapist, Find Your Support 25:12 - Why Tel Aviv Is Holier Than Jerusalem 27:05 - Rapid Fire: Bissli, Achla and Shabbat RESOURCES Follow Danielle on Instagram: https://www.instagram.com/danielleyablonka/ Follow Danielle on TikTok: https://www.tiktok.com/@danielleyablonka Subscribe to Yalla, Let’s Go here: https://www.aleph.vc/yalla-lets-go  Learn more about Aleph: aleph.vc  Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/ Subscribe to our YouTube channel: https://www.youtube.com/@yallaletsgopodcast  Follow us on Instagram: https://www.instagram.com/yallaletsgopodcast/  Follow us on TikTok: https://www.tiktok.com/@yallaletsgopodcast  Follow Aleph on Twitter: https://x.com/aleph ‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/ ‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/ CREDITS Hosts: Erica Marom, Abbey Onn  Executive Producer: Sarah Bard Producer: Sofi Levak, Dalit Merenfeld Video and Editing: Nadav Elovic Music and Creative Direction: Uri Ar  Content and Editorial: Jackie Goldberg Design: Nimrod Sapir

Why do sharks gather off Israel's Mediterranean coast? Shark scientist Dr. Leigh Livne studies them at Hadera, and her research on pregnant sharks made it into Sir David Attenborough's BBC series Asia. She also converted to Judaism, made aliyah, and runs Belle Aviv, Tel Aviv's nearly 35,000-member community for women. On this episode of Yalla, Let's Go!, Erica Marom and Abbey Onn talk with Leigh about sharks in Israel, converting to Judaism, building a community, and building a life here. Leigh grew up in an American military family, left the U.S. at 17 for a decade of study in England, and moved to Israel in 2014 for a PhD in marine science after an Israeli postdoc (and his cooking) convinced her to come. She explains what's really happening at the Hadera power and desalination site, how she and her research partner, Aviad, catch, rope, and sample adult dusky and sandbar sharks alongside the boat, and how she got a black eye at 39 weeks pregnant. She also opens up about her two-year Orthodox conversion with Rabbi Ariel Konstantyn at the Tel Aviv International Synagogue, making aliyah in 2020, and turning Belle Aviv from a Facebook group into a company. Plus: whether sharks actually want to eat you. (They don't.) Subscribe for more conversations with people who live, work, build, and stay in Israel. KEY TOPICS 0:00 - Intro 1:28 - Welcome & Pulse Check: Abbey's Hadera Shark Swim and the Fishing Hook 3:40 - Meet Dr. Leigh Livne: Shark Scientist and Belle Aviv Admin 4:15 - Life Story in a Minute: Military Family, 10 Years in England, PhD in Israel 5:05 - Why Israel? An Israeli Postdoc and the Food 6:34 - Sharks in Israel: The Hadera Power Plant, Desalination, and Warm Water 7:31 - Tagging Dusky and Sandbar Sharks — and the One Male Who Keeps Coming Back 8:03 - Sir David Attenborough, BBC's Asia, and "All the Sharks Are Pregnant" 8:37 - How Shark Researchers Catch, Rope, and Sample Sharks 9:43 - Shark Research Injuries: A Severed Tendon and a Black Eye at 39 Weeks Pregnant 9:57 - Doing a PhD in Israel as an Immigrant: Funding and Mentors Dan Tchernov and Shai Einbinder 11:16 - Why She Chose to Convert to Judaism 13:07 - Orthodox Conversion at Tel Aviv International Synagogue and Making Aliyah in 2020 13:58 - Belle Aviv: How Tel Aviv's Women-Only Facebook Group Began 15:41 - "Military Operation": Cleaning Up Belle Aviv With 24 Moderators 16:23 - From Facebook Group to Company: Monetizing Belle Aviv 17:42 - Belle Aviv's First In-Person Signature Event 18:51 - Has She Ever Considered Leaving Israel? Europe, Asia, and Staying Put 20:14 - What She Loves Most About Israel: The Food 20:39 - Aliyah Advice: Calm Down and Believe in Yourself 22:24 - Finding Home: Too Much for England, a Puppy in Israel 22:53 - At 80, Looking Back: A Shark Career That Only Happened in Israel 23:40 - Shark Myth Busted: Do Sharks Want to Eat You? + Rapid Fire #Sharks #Israel #Aliyah #DavidAttenborough #YallaLetsGo RESOURCES Follow Leigh on LinkedIn: https://www.linkedin.com/in/leigh-livne-48357340/ Subscribe to Yalla, Let’s Go here: https://www.aleph.vc/yalla-lets-go  Learn more about Aleph: aleph.vc  Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/ Subscribe to our YouTube channel: https://www.youtube.com/@yallaletsgopodcast  Follow us on Instagram: https://www.instagram.com/yallaletsgopodcast/  Follow us on TikTok: https://www.tiktok.com/@yallaletsgopodcast  Follow Aleph on Twitter: https://x.com/aleph ‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/ ‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/ CREDITS Hosts: Erica Marom, Abbey Onn  Executive Producer: Sarah Bard Producer: Sofi Levak, Dalit Merenfeld Video and Editing: Nadav Elovic Music and Creative Direction: Uri Ar  Content and Editorial: Jackie Goldberg Design: Nimrod Sapir

In this special episode of Yalla, Let's Go!, Erica Marom turns the microphone on her own co-host — Abbey Onn, Executive Director and co-founder of Nevo Network, the fellowship and professional community that has become the leading network for olim in Israeli high tech. Abbey moved from Fairfax, Virginia to Herzliya 11 years ago, and for the first time she is the one in the guest seat. Abbey traces her path from directing Hillel's Hurricane Katrina response — 3,000 Jewish students rebuilding the Gulf Coast — to leadership development at Harvard's Kennedy School, to a hard professional landing in Israel with two toddlers and no network. She explains the data point that built Nevo: one in three English-speaking olim leave within three years, and how Nevo pushed retention above 90%. She also speaks, with extraordinary clarity, about October 7th, when five members of her family were taken from Kibbutz Nir Oz, and about the months she spent as the English-speaking voice of the hostage families — speaking to Secretary of State Blinken, leading the Zoom with President Biden, and meeting with 17 senators. The conversation continues with: From Fairfax to Herzliya: Hillel, Brandeis, Harvard, and 17 suitcases Telling Michael Eisenberg his idea was wrong — and pitching him Nevo instead Why one in three English-speaking olim leave, and how Nevo changed the number The Herzog Prize and a government grant to expand beyond tech October 7th: Carmela and Noya Dan, and the fight to bring Ofer, Sahar and Erez home Raising Israeli-American kids, and preparing an American son for the IDF Why she sends her Israeli kids to American summer camp Loving Israel and doubting the decision, at the same time Aliyah advice: learn Hebrew, then go meet people for coffee This is an honest, unguarded conversation about belonging, advocacy, and what it costs — and gives — to build a life here. Subscribe for more conversations with people who live, work, build, and stay in Israel. #AbbeyOnn #NevoNetwork #Israel #Aliyah #OlimInTech #IsraeliTech #October7 #NirOz #Hostages #YallaLetsGo #LifeInIsrael #Herzliya #JewishIdentity #MakingAliyah #IsraeliAmerican KEY TOPICS  0:00 - Intro 1:10 - Meet Abbey Onn: Yalla, Let's Go! Co-Host in the Guest Seat 2:12 - From Fairfax, Virginia to Israel: Brandeis, Hillel, and Hurricane Katrina 3:42 - Why She and Oded Made Aliyah: Family, Pace of Life, and 15 Feet of Boston Snow 6:55 - Running a Nonprofit While Raising Two Toddlers in a New Country 7:25 - Meeting Michael Eisenberg of Aleph and the Idea That Became Nevo 8:48 - Telling Michael Eisenberg His Idea Was Wrong 9:12 - One in Three English-Speaking Olim Leave Israel Within Three Years 9:56 - Building Nevo Network: From 66% Retention to Over 90% 10:24 - Why Nevo Focuses on Tech, and Why Doctors Are Next 11:17 - Winning the President's Award for Extraordinary Impact on Olim 11:48 - Why Belonging Is the One Thing Olim Are Missing 12:24 - How to Get Involved With Nevo Network 12:41 - Raising Kids in Israel: A Children-Led Society 13:51 - Small Kids, Small Problems: Preparing an American Son for the IDF 15:22 - Raising Israeli-American Kids Between Two Identities 16:16 - Hebrew With Each Other, English With Ima: Language at Home 17:30 - Why She Sends Her Israeli Kids to American Summer Camp 19:04 - October 7th: Five Family Members Taken from Kibbutz Nir Oz 21:10 - The Video of Erez and the Phone Call That Changed Everything 22:25 - Speaking to Secretary of State Blinken and Leading the Zoom With President Biden 24:07 - Losing Carmela and Noya Dan, and the Fight for the Hostages 26:36 - The Weight of Passing This Jewish Legacy to Her Children 27:24 - How She Told Her Kids the Truth About October 7th 29:32 - A Heart Connection She Can't Explain, and the Doubt She Carries 30:35 - Why She Feels Safer and More Herself in Israel Than in the US 31:57 - Would She Ever Move Back to America?  33:00 - Aliyah Advice #1: You Cannot Stay in Israel Without Hebrew 33:55 - Aliyah Advice #2: Your Full-Time Job Is Meeting People for Coffee 34:54 - At 120, Looking Back: A Life Lived Outdoors 35:26 - Rapid Fire: Prichiot, Lidaskes & Nachsholim RESOURCES Follow Abbey on LinkedIn: https://www.linkedin.com/in/abbey-onn/ Subscribe to Yalla, Let’s Go here: https://www.aleph.vc/yalla-lets-go  Learn more about Aleph: aleph.vc  Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/ Subscribe to our YouTube channel: https://www.youtube.com/@yallaletsgopodcast  Follow us on Instagram: https://www.instagram.com/yallaletsgopodcast/  Follow us on TikTok: https://www.tiktok.com/@yallaletsgopodcast  Follow Aleph on Twitter: https://x.com/aleph ‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/ ‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/ CREDITS Hosts: Erica Marom, Abbey Onn  Executive Producer: Sarah Bard Producer: Sofi Levak, Dalit Merenfeld Video and Editing: Nadav Elovic Music and Creative Direction: Uri Ar  Content and Editorial: Jackie Goldberg Design: Nimrod Sapir

In this episode of Yalla, Let's Go!, Erica and Abbey sit down with Yoni Heilman — CEO of TAMID Group, IDF reservist with more than 400 days of miluim since October 7th, and the show's first guest to have made aliyah twice — for a conversation about coming back for good in the middle of COVID, writing from inside the war, and why life in Israel is never just fine: it's either amazing or crisis. Yoni was born in New York and spent his early years in Israel, leaving him with what he calls bicultural personality disorder: feeling like both a foreigner and a native in both countries. His career has crossed every sector — IDF soldier, US Congressional staffer, Knesset intern, Birthright Israel, a startup — before a group of undergraduates recruited him to run TAMID Group, the nonprofit connecting business-minded students on nearly 60 campuses (20 to 30 percent of them not Jewish) to Israel's startup ecosystem. He opens up about the WhatsApp group he started for his wife on the first night of the war that became SAPIR Journal's Diary of an IDF Soldier, the Columbia chapter president who kept building through the encampments, the summer cohort evacuated by boat, and the check-in agent who invited his family to her Seder the day they left Israel with an expired passport. Also in the episode: Making aliyah twice: looking backward the first time, looking forward the second Why TAMID works: business, not politics — "we're not advocates, we're activists" Are ambitious students more or less interested in Israel since October 7th? Not canceling the summer programs: a cohort evacuated by boat, and 130 students who flew in during the war with Iran "I'm a sharpshooter." "How old are you?" "38." "Okay, take care." 400+ days of miluim and the trap door under his life Raising kids who will serve in the same army he serves in What "never again" really means: agency, not just safety Why Modi'in, why there's no third aliyah coming, and feeling safer in Israel than in America At 80, looking back: grandchildren for whom Israel will be native This is a raw, honest conversation about aliyah, service and belonging — and why life in Israel is never just fine. Subscribe for more conversations with people who live, work, build, and stay in Israel. #YoniHeilman #TAMID #Israel #Aliyah #IDF #Miluim #October7 #SapirJournal #Modiin #YallaLetsGo #LifeInIsrael #MakingAliyah #JewishIdentity #StartupNation #AmericanJews

In this episode of Yalla, Let's Go!, Erica and Abbey sit down with Nadav Keyson — CEO and co-founder of Riverside, the podcasting and video platform behind Taylor Swift's New Heights interview, Hillary Clinton's recordings, and Aleph's own Invested podcast — for a conversation about building a global company from Tel Aviv, moving from Amsterdam with his brothers, and why he has never once considered leaving. Nadav grew up in Amsterdam and moved to Israel four and a half years ago, joining the brothers who had already made the move. He and his brothers Gideon and Yonatan built Riverside out of the ashes of an online video debate platform for Dutch politicians, and chose Tel Aviv over Amsterdam and the United States for the company's first office. He opens up about the Israel Police using Riverside to document witness testimonies after October 7th, the first paying customer who turned out to be a scam, what makes Israeli hiring different from Dutch hiring, and why the smartest people here go to startups instead of corporates. Also in the episode: From Amsterdam to Tel Aviv: moving toward something, not away from something Riverside's origin story: the online video debate platform for Dutch politicians Building a company with your brothers — and dividing product from tech October 7th: how the Israel Police used Riverside to record witness testimonies Taylor Swift, New Heights, Hillary Clinton — and the first paying customer who scammed them Hiring in Israel vs. the Netherlands: authority, risk appetite, and where talent goes Why he has never considered moving Riverside to the US Aliyah advice: lose the excuses, get the immigrant mentality, land the first job At 70, looking back: a fuller, more meaningful life — and a bigger company This is a sharp, practical conversation about building a global company from Israel — and why he wouldn't build it anywhere else. Subscribe for more conversations with people who live, work, build, and stay in Israel.

In this episode of Yalla, Let’s Go!, Erica and Abbey sit down with Daniil Chernov — Russian-born oleh, co-founder of The Reboot Startup Nation, Nevo Network board member, and an analytics leader who has worked at some of Israel’s biggest tech companies — for a conversation about arriving with a job but no network, building community from scratch, and what eight years in Israel taught him about impact. Daniil grew up in a small city near Moscow, studied theoretical physics, decided it was too theoretical, and moved into tech. He made aliyah in 2018 while working at Gett — an arrival so smooth he calls it his “golden aliyah” — and then discovered that having a job is not the same as having a professional network. He and Katerina Greenstein launched The Reboot Startup Nation the day before Russia invaded Ukraine, and pivoted overnight from serving Russian-speaking olim already in Israel to absorbing an entire new wave of them. After October 7th, he turned that same community into Israel Delivery Aid, a volunteer logistics operation that ran roughly 1,000 rides carrying gear, food, water, mattresses, and evacuees across the country. Also in the episode: Making aliyah from Moscow in 2018 with Gett — and why he calls it a “golden aliyah” The specific loneliness of arriving with a job but no professional network Launching The Reboot Startup Nation the day before the war in Ukraine began Israel Delivery Aid: 1,000 volunteer rides organized out of a tech community after October 7th Co-founding with a Ukrainian partner while Russia and Ukraine were at war Moderating 14,000 community members through the hardest conversations Why he has more ability to create impact in Israel than he ever had in Russia Hit by a car on an electric scooter — and what the Israeli healthcare system did next His wife Ksusha and the reality of building a music career in Israel Aliyah advice: learn Hebrew, even if it’s only the alphabet This is a practical, funny, and quietly moving conversation about networks, generosity, and what one person can actually build in a country this small. Subscribe for more conversations with people who live, work, build, and stay in Israel. #DaniilChernov #TheRebootStartupNation #RussianAliyah #Israel #Aliyah #IsraeliTech #NevoNetwork #October7 #TelAviv #RussianOlim #YallaLetsGo #LifeInIsrael #CommunityBuilding #TechCommunity #MakingAliyah KEY TOPICS  0:00 – Intro 0:56 – Meet Daniil Chernov: Russian Oleh, Israeli Tech Leader, and Community Builder 2:19 – Life Story in One Minute: Theoretical Physics to Israeli Tech 2:59 – Making Aliyah from Moscow in 2018 with Gett: The “Golden Aliyah” 4:02 – Two Very Different Aliyahs: His Experience vs. His Wife’s 5:16 – The LinkedIn Party That Showed Him He Had No Network in Israel 6:00 – Launching The Reboot Startup Nation the Day Before the Ukraine War 6:08 – Building a Russian-Language Tech Community for Olim in Israel 8:11 – After October 7th: How Israel Delivery Aid Was Built 9:30 – 1,000 Volunteer Rides: Gear, Food, Water, and Evacuations 11:39 – Co-Founding With a Ukrainian Partner While Russia and Ukraine Were at War 11:57 – Moderating 14,000 Community Members Through the Hardest Conversations 13:26 – Why He Has More Impact in Israel Than He Ever Had in Russia 14:32 – How Israelis Help Strangers: One Cold LinkedIn Message 15:28 – Hit by a Car on an Electric Scooter in Tel Aviv 15:59 – The Doctors’ Protest, the Ambulance, and the Emergency Room 17:29 – Waiting a Week for Surgery: Inside the Israeli Healthcare System 19:25 – Shoulder Surgery, Private Clinics, and Insurance Through Work 19:48 – Would He Ever Leave Israel? Not Back to Russia 20:52 – His Wife Ksusha and the Israeli Market for Non-Mizrahi Music 22:13 – What He Loves Most About Israel: Freedom and People Who Show Up 23:03 – Aliyah Advice: Learn Hebrew, at Least the Alphabet 23:34 – How Good Is His Hebrew After Eight Years? 23:59 – Rapid Fire: Entrecote in a Tortilla, Tachles & “Who Is a Jew?” RESOURCES Follow Daniil on LinkedIn: https://www.linkedin.com/in/daniilchernov/ Learn more about The Reboot Startup Nation: https://www.israel-reboot.com/ Subscribe to Yalla, Let’s Go here: https://www.aleph.vc/yalla-lets-go  Learn more about Aleph: aleph.vc  Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/ Subscribe to our YouTube channel: https://www.youtube.com/@yallaletsgopodcast  Follow us on Instagram: https://www.instagram.com/yallaletsgopodcast/  Follow us on TikTok: https://www.tiktok.com/@yallaletsgopodcast  Follow Aleph on Twitter: https://x.com/aleph ‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/ ‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/ CREDITS Hosts: Erica Marom, Abbey Onn  Executive Producer: Sarah Bard Producer: Sofi Levak, Dalit Merenfeld, Myron Shneider Video and Editing: Nadav Elovic Music and Creative Direction: Uri Ar  Content and Editorial: Jackie Goldberg Design: Nimrod Sapir

In this episode of Yalla, Let’s Go!, Erica and Abbey sit down with Gili Fleekop — known online as Gili from Philly — co-founder of TikTok marketing agency Pink Chili, former social media lead at ironSource, and founder of Unit 107, the volunteer-run supply initiative that raised close to $400,000 for Israeli soldiers after October 7th. Gili shares her journey from the Philadelphia suburbs — raised by an Israeli mother and an American father — to building a life in Israel after a year of service with the American Jewish Joint Distribution Committee. She opens up about landing her breakthrough role at ironSource after more than 50 rejections, teaching herself social media from scratch, and turning her personal TikTok following into a fully-inbound marketing agency with her co-founder Noam. She also talks about mobilizing hundreds of volunteers to support reservists after October 7th, marrying her husband Gavriel at the Great Synagogue of Rome, and why she sometimes considers a move back to the US over her fears about the state of Israeli AI and tech. The conversation continues with: Growing up in “mini Israel”: Philadelphia’s tight-knit Israeli-American community Getting rejected by ironSource, then talking her way back in Teaching herself social media and building a following of over 50,000 on TikTok Co-founding Pink Chili, a fully-inbound TikTok agency for tech companies Founding Unit 107 and mobilizing 400 volunteers to support reservists Marrying Gavriel at the Great Synagogue of Rome Her concerns about Israel’s position in the global AI race Aliyah advice: be fearless and never take no for an answer This is a candid, high-energy conversation about hustle, faith, and finding your niche by betting on yourself. Subscribe for more conversations with people who live, work, build, and stay in Israel. #GiliFleekop #GiliFromPhilly #PinkChili #Israel #Aliyah #TikTok #IsraeliTech #Unit107 #October7 #IronSource #Entrepreneur #TikTokMarketing #YallaLetsGo #LifeInIsrael #WomenInTech KEY TOPICS  0:00 - Intro 1:34 - Pulse Check: Abbey's Overwhelming, Wonderful Israeli Summer 2:18 - Mazal Tov! Planning a Rome Wedding From Tel Aviv 3:32 - Gili's Life Story: Philosophy, the Joint, and Finding Her Path 4:48 - Growing Up in an Israeli-American Home in the Philly Suburbs 6:30 - Fake It Till You Make It: Her Path to ironSource 9:09 - Learning Instagram and TikTok From Scratch, Overnight 9:54 - Giving Herself a “PhD” in Social Media 10:57 - When ironSource TikToks Became a Recruiting Machine 11:02 - Quitting Together: Launching Pink Chili With Co-Founder Noam 12:53 - Building a TikTok Agency as an American-Israeli Founding Duo 14:07 - Going Viral and Staying Authentic on TikTok 14:59 - The Law of Attraction: Filling a Room of 200 to Land Clients 16:44 - Is TikTok as Lucrative in Israel as in the US? 17:37 - October 7th From America: Founding Unit 107 19:54 - Marrying a Reservist and Why Supporting Soldiers Is Her Mission 21:11 - Philly as “Mini Israel”: Chef Mike, Zahav, and the Soom Sisters 22:52 - Would She Leave Israel? Her Fears About Israeli AI 24:33 - Aliyah Advice: Be Fearless and Never Take No for an Answer 25:30 - What She Loves Most About Life in Israel 26:57 - At 80, Looking Back: The Business Only Israel Could Give Her 27:27 - Rapid Fire: Bamba, Tachles & the Ambassador in Ulpan RESOURCES Follow Gili on Linkedin: https://www.linkedin.com/in/gilifleekop/  Subscribe to Yalla, Let’s Go here: https://www.aleph.vc/yalla-lets-go  Learn more about Aleph: aleph.vc  Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/ Subscribe to our YouTube channel: https://www.youtube.com/@yallaletsgopodcast  Follow us on Instagram: https://www.instagram.com/yallaletsgopodcast/  Follow us on TikTok: https://www.tiktok.com/@yallaletsgopodcast  Follow Aleph on Twitter: https://x.com/aleph ‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/ ‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/ CREDITS Hosts: Erica Marom, Abbey Onn  Executive Producer: Sarah Bard Producer: Sofi Levak, Dalit Merenfeld, Myron Shneider Video and Editing: Nadav Elovic Music and Creative Direction: Uri Ar  Content and Editorial: Jackie Goldberg Design: Nimrod Sapir

In this episode of Yalla, Let's Go!, Erica and Abbey sit down with Fay Goldstein — co-founder and CEO of Bardin, and an olah from the United States — for a candid conversation about talking her way into the IDF at 28, building a startup during wartime, and what it really means to become Israeli. Fay grew up in a Chabad family that moved constantly across the US before settling in Florida, and first connected to Israel through religious seminary and the Tel Aviv beach and party scene she snuck out to see. She made aliyah at 27, then convinced the IDF's head of recruitment to let her draft at 28 — a decade older than her fellow soldiers — after being told she was “a liability.” After her service, she left politics for tech, working in a startup and in VC before founding Bardin, a company she built while serving reserve duty and guiding tech missions through southern Israel in the wake of October 7th. Also in the episode: Growing up in a nomadic Chabad family and finding Zionism before religion Talking her way into the IDF at 28 with a handwritten exemption override Raising angel investment from the Gaza border while on reserve duty How guiding tech missions after October 7th led to her first investors Leaving VC and startups behind to become a founder herself Rejecting the “lost olah” identity and choosing to become fully Israeli Building chosen family and community as an immigrant without family in Israel Aliyah advice: learn Hebrew and seek out community beyond other olim This is a conversation about grit, identity, and what it means to build both a life and a company in Israel, on your own terms. Subscribe for more conversations with people who live, work, build, and stay in Israel. #FayGoldstein #Bardin #Israel #Aliyah #IDF #TechInIsrael #StartupIsrael #October7 #OlahChadasha #JewishIdentity #YallaLetsGo #LifeInIsrael #WomenFounders #MakingAliyah #IsraeliTech KEY TOPICS  0:00 - Intro 0:55 - Meet Fay Goldstein: Bardin Co-Founder and CEO 2:42 - Life Story in 60 Seconds: 27 Houses and a Chabad Upbringing 4:01 - Why She Made Aliyah: Zionism Before Religion 6:32 - Talking Her Way Into the IDF at Age 28 8:24 - “You're a Liability”: The Exemption Letter From Yossi Matzliach 8:55 - Building Bardin: An AI Startup Born From ChatGPT 9:18 - Raising Money From the Gaza Border During Reserve Duty 11:42 - How Reserve Duty Led to Her First Angel Investors 12:10 - Leaving VC and Startups to Become a Founder 13:11 - Building Chosen Family and Community as an Olah 15:08 - Rejecting the “Lost Olah” Identity 18:25 - Aliyah Advice: Learn Hebrew and Find Real Community 20:30 - Rapid Fire: Chicken Kebabs, “Em,” and the Golan RESOURCES Follow Fay on Linkedin: https://www.linkedin.com/in/faygoldstein/  Subscribe to Yalla, Let’s Go here: https://www.aleph.vc/yalla-lets-go  Learn more about Aleph: aleph.vc  Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/ Subscribe to our YouTube channel: https://www.youtube.com/@yallaletsgopodcast  Follow us on Instagram: https://www.instagram.com/yallaletsgopodcast/  Follow us on TikTok: https://www.tiktok.com/@yallaletsgopodcast  Follow Aleph on Twitter: https://x.com/aleph ‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/ ‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/ CREDITS Hosts: Erica Marom, Abbey Onn  Executive Producer: Sarah Bard Producer: Sofi Levak, Dalit Merenfeld, Myron Shneider Video and Editing: Nadav Elovic Music and Creative Direction: Uri Ar  Content and Editorial: Jackie Goldberg Design: Nimrod Sapir

In this episode of Yalla, Let's Go!, Erica and Abbey sit down with Jillian Goldberg — olah from Cincinnati, former CRO of Israeli automotive cybersecurity startup EcoMotion, Teach For America alum, powerlifter, and Israeli Ninja Warrior contestant — for a wide-ranging, deeply honest conversation about reinvention, belonging, and building an unlikely life in Israel. Jillian came to Israel for a one-year master's degree at Tel Aviv University and never left. She joined her professor's startup as its first non-technical employee, grew into the global CRO, and quietly built and sold cyber products to the U.S. Army — all while becoming a powerlifter with Israeli national records, competing on Ninja Warrior, and playing on the national flag football team. After October 7th, she jumped into crisis communications for hostage families, working closely with the U.S. government before anyone had heard of the Hostage Forum. Also in the episode: From inner-city Dallas classrooms (Teach For America) to Israeli cybersecurity startup CRO Building and selling U.S. Army cyber products from Tel Aviv — before defense was sexy October 7th hostage communications: doing the work before the Hostage Forum existed Israeli Ninja Warrior: competing on a course she'd never seen before Marrying into an Ashkenazi-Mizrahi family: Ariel, Ladino, and trial by fire Why Israel gave her opportunities America never would — and what she still misses This is a bold, funny, and deeply personal conversation about reinvention, resilience, and the life you build when you show up with everything you've got. Subscribe for more conversations with people who live, work, build, and stay in Israel. #JillianGoldberg #Israel #Aliyah #IsraeliTech #October7 #HostageAdvocacy #Cybersecurity #TeachForAmerica #YallaLetsGo #LifeInIsrael #WomenInTech #Powerlifting #NinjaWarrior #MakingAliyah KEY TOPICS  0:00 - Intro 1:07 - Jillian Goldberg: Olah from Cincinnati, Former CRO, Powerlifter, Israeli Ninja Warrior 3:09 - From Teach For America Teacher in Dallas to Master's Degree at Tel Aviv University 5:52 - First Non-Technical Hire at EcoMotion: Growing into Global CRO of an Israeli Cybersecurity Startup 6:01 - Why She Made Aliyah: One-Year Master's Program, Ten Years Later Still in Israel 7:01 - Israeli Ninja Warrior, Israeli National Powerlifting Records, and the National Flag Football Team 9:53 - Career-Building in Israeli Tech: Nevo Network, Olim Networking, and Growing into CRO 11:50 - From Startup CRO to Investor: What She Learned from the Founder's Seat 13:35 - October 7th Hostage Communications: Working with Families and the U.S. Government Before the Hostage Forum 16:44 - Psychological Cost of October 7th: Six Months Without Crying and a Year of Rebuilding 18:23 - American Olah in Israeli Tech: How Speaking American Became a Career Advantage 20:25 - How She Met Her Israeli Husband at a CrossFit Gym in Tel Aviv 22:04 - Ashkenazi-Mizrahi Marriage: Merging an American Reform Jewish Family with a Libyan-Bulgarian Israeli Household 23:55 - Has She Ever Considered Leaving Israel? Her Honest Answer 25:26 - What She Loves About Israel: Shared Identity With Every Person on the Street 26:06 - Aliyah Advice: Jump In, Ask for Help, Don't Be Afraid to Fail 27:10 - At 80, Looking Back: The Friendships in Israel That Became Family 27:47 - Rapid Fire: Krembo, Tachles & NFL Sunday RESOURCES Follow Jillian on Linkedin: https://www.linkedin.com/in/jillian-m-goldberg/  Subscribe to Yalla, Let’s Go here: https://www.aleph.vc/yalla-lets-go  Learn more about Aleph: aleph.vc  Sign up for Aleph’s monthly email newsletter: https://newsletter.aleph.vc/ Subscribe to our YouTube channel: https://www.youtube.com/@yallaletsgopodcast  Follow us on Instagram: https://www.instagram.com/yallaletsgopodcast/  Follow us on TikTok: https://www.tiktok.com/@yallaletsgopodcast  Follow Aleph on Twitter: https://x.com/aleph ‍Follow Aleph on LinkedIn: https://www.linkedin.com/company/aleph-vc/ ‍Follow Aleph on Instagram: https://www.instagram.com/aleph.vc/ CREDITS Hosts: Erica Marom, Abbey Onn  Executive Producer: Sarah Bard Producer: Sofi Levak, Dalit Merenfeld, Myron Shneider Video and Editing: Nadav Elovic Music and Creative Direction: Uri Ar  Content and Editorial: Jackie Goldberg Design: Nimrod Sapir