Join Oli on a relaxing walk through the countryside, and hear his top copywriting tips learned over 15 years as a copywriter.
Does word count matter for SEO? Not as much as they say 🤯
13:22SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results.
What makes a great newsletter? Relevancy! 🎯
16:43Newsletters are still one of the most effective engagement tools a marketer has at their disposal. Oli shares a real case study to demonstrate the techniques he used to greatly improve a client's newsletter.
How to write a great press release? Get to the point 👉
12:04Journalists are busy people. But getting and holding their attention isn't as hard as you might think. Oli shares his proven tips, having written dozens of featured press releases.
What can we learn from Content Designers? It starts with research 🔎
11:04Content design is a discipline that's gaining popularity. But what does a Content Designer do? And what can we learn from them? Oli shares his thoughts.
Need to convey complex information? Consider adding a chart 📊
13:44Sometimes charts convey information more effectively than copy. Oli explains when he uses charts, and shares a few tools you might want to consider using.
What's the Rule Of Three? A powerful copywriting technique 🧠
12:08Humans are constantly looking for patterns, and a sequence of three is the simplest of them all. Oli shares how he uses the Rule Of Three to write engaging and memorable copy.
How to hire the right copywriter? Understand your needs ✅
9:24Copywriting involves a range of disciplines, so it helps to know what kind of skills you need. Oli shares a few tips from his own hiring experience.
How to go about editing? Focus on the big picture 🗺
17:29Editing copy is just as important as drafting it. So if you're editing someone else's work, you'll want to get it right. Oli shares his tips to get good results while keeping your copywriter happy.
Writing for someone else? Talk to them first 📞
10:22Writing on behalf of someone else can be a unique challenge. Oli shares his three-step process to get good results every time.
How to become a copywriter? You don’t need a degree 🤓
19:59There are many ways to become a copywriter. Oli shares his journey, from starting a blog at 15, spending his 20s as a marketer, to becoming a Senior Copywriter in his 30s.