Walks With A Copywriter

Oli

Join Oli on a relaxing walk through the countryside, and hear his top copywriting tips learned over 15 years as a copywriter.

14 épisodes

See you in 2022! 👋
29/11/2021
1:49
Thanks for tuning in during 2021. Walks With A Copywriter is taking a short winter break and will be back in 2022 with more copywriting tips.
Does word count matter for SEO? Not as much as they say 🤯
15/11/2021
13:22
SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results.
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What makes a great newsletter? Relevancy! 🎯
01/11/2021
16:43
Newsletters are still one of the most effective engagement tools a marketer has at their disposal. Oli shares a real case study to demonstrate the techniques he used to greatly improve a client's newsletter.
How to write a great press release? Get to the point 👉
18/10/2021
12:04
Journalists are busy people. But getting and holding their attention isn't as hard as you might think. Oli shares his proven tips, having written dozens of featured press releases.
What can we learn from Content Designers? It starts with research 🔎
04/10/2021
11:04
Content design is a discipline that's gaining popularity. But what does a Content Designer do? And what can we learn from them? Oli shares his thoughts.
Need to convey complex information? Consider adding a chart 📊
20/09/2021
13:44
Sometimes charts convey information more effectively than copy. Oli explains when he uses charts, and shares a few tools you might want to consider using.
What's the Rule Of Three? A powerful copywriting technique 🧠
06/09/2021
12:08
Humans are constantly looking for patterns, and a sequence of three is the simplest of them all. Oli shares how he uses the Rule Of Three to write engaging and memorable copy.
How to hire the right copywriter? Understand your needs ✅
23/08/2021
9:24
Copywriting involves a range of disciplines, so it helps to know what kind of skills you need. Oli shares a few tips from his own hiring experience.
How to go about editing? Focus on the big picture 🗺
09/08/2021
17:29
Editing copy is just as important as drafting it. So if you're editing someone else's work, you'll want to get it right. Oli shares his tips to get good results while keeping your copywriter happy.
Writing for someone else? Talk to them first 📞
26/07/2021
10:22
Writing on behalf of someone else can be a unique challenge. Oli shares his three-step process to get good results every time.

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Walks With A Copywriter

Oli

14 épisodes

See you in 2022! 👋

Does word count matter for SEO? Not as much as they say 🤯

What makes a great newsletter? Relevancy! 🎯

How to write a great press release? Get to the point 👉

What can we learn from Content Designers? It starts with research 🔎

Need to convey complex information? Consider adding a chart 📊

What's the Rule Of Three? A powerful copywriting technique 🧠

How to hire the right copywriter? Understand your needs ✅

How to go about editing? Focus on the big picture 🗺

Writing for someone else? Talk to them first 📞