Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies podcast

How to “Network” Without Going to Events and Standing in the Back

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Networking. It sucks, right? Maybe…or maybe you’re just looking at it wrong. Let’s examine networking as a primary marketing tool. I’m going to share some insights from The Roundtable, and how Dial Zero Marketing approaching networking as a marketing tool. We’ll go over the challenges and strategies of networking in various locations, practical tips for building genuine connections, and the importance of being seen and vulnerable in business relationships. Trust me - there are so many benefits of leveraging online communities, attending industry events, and collaborating on projects. Building deep, meaningful business relationships over superficial connections is how our businesses excel, and networking is how we make those relationships.


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00:00 — The Power of Networking Over Traditional Marketing 05:26 — Challenges and Misconceptions of Networking Events 07:28 — Tips for Effective Networking 09:29 — Attending Events for Networking Opportunities 12:29 — Developing One-on-One Relationships 14:21 — Collaborative Networking Strategies 14:04 — The Importance of Genuine Connections 15:52 — Our Personal Networking Budget and Strategy 23:20 — Big Takeaways


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