Diversifying your Mobile Game UA with Influencer Marketing (real data included)

We discuss our favorite and least favorite Pokémon, leading into a detailed overview of the newly released Pokémon TCG Pocket. We explore the gameplay mechanics, the game's nostalgia factor, and the importance of booster packs and collection systems. The discussion of the innovative Wonder Pick mechanic that drives player interaction and excitement. We projected billion-dollar IP sales, upcoming events, game mechanics, trading dynamics, and user experience. We explore the emotional connection players have with card opening. The discussion also touches on marketing strategies, the impact of geolocation on gaming, and the challenges of bot farms in trading. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Special guest: John Wright Youtube: https://youtu.be/sUjoT49BfTc Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro 01:20 Introduction and Favorite Pokémon 02:55 Overview of Pokémon TCG Pocket 06:00 Gameplay Mechanics and Nostalgia Factor 08:59 Booster Packs and Collection System 12:00 Monetization and Shop Features 15:02 Event Systems and Player Engagement 18:00 Wonder Pick Mechanic and FOMO Strategy 22:46 The Billion-Dollar Game: Analyzing IP Sales Potential 24:30 Event-Driven Engagement: Upcoming Promotions and Their Impact 26:30 Game Mechanics Evolution: New Features and Meta Changes 30:54 Trading Dynamics: Expectations and Concerns 34:17 Launch Success: Comparing Revenue and User Engagement 48:25 Future Earnings: Pokémon Go vs. TCG 50:55 Potential Revenue Streams and Trading Mechanics 52:19 The Dark Side of Trading and Bot Farms 57:47 The Emotional Connection of Card Opening 01:01:22 Advertising Spend and Revenue Predictions 01:03:06 The Power of Pokémon IP and Future Prospects --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar John Wright Mr.Vice President https://www.linkedin.com/in/johnwright1987/ --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- Pokémon (Anime Series) Music Video Music: Pokémon Theme Song by Jason Paige Anime: Pokémon Directed by: Kunihiko Yuyama Written by: Takeshi Shudo Studio: OLM, Inc. Song: Gotta Catch 'Em All Artist: Jason Paige Producer: John Loeffler Songwriters: John Siegler, John Loeffler The video clip/s that I used in this video are owned by PokemonItalianMovie. https://www.youtube.com/watch?v=2x1mkthU7Eo Edited by: Kerwin Joseph Cuadra (kerwinpogi092) This video is for entertainment purposes only. The music included in this video is owned by particular artists and composers. There's no copyright infringement intended. The viewers of this video are advised to support the artist and their music. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/qP1EYgI95E4 Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro 01:23 Introduction to Age of Empires and Nostalgia 02:59 The Impact of Tencent on Age of Empires 05:54 Gameplay Mechanics and Mini-Games 09:05 The Evolution of Strategy Elements 11:59 Integration of Vampire Survivors Mechanics 14:55 Balancing and Game Design Insights 17:50 The Absence of Zombies in Forex Games 17:58 Clan Dynamics and Player Retention 18:56 Understanding Forex Server Ecosystems 20:02 Monetization Strategies in Forex Games 21:07 Game Features and User Engagement 22:00 Hero Mechanics and Progression Systems 23:06 Streamlined User Interface in Forex Games 23:57 Revenue Insights and Market Performance 25:01 Nostalgia and Player Engagement in Game Design 40:11 The Future of Gaming IPs 44:00 Nostalgia in Game Design 49:02 The Impact of Marketing on Game Success 54:04 Evaluating Game Mechanics and User Acquisition --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Age of Empires has a strong nostalgic value for many players. Tencent's involvement raises concerns about the game's direction. The mobile adaptation features polished graphics and gameplay Mini-games are a significant part of the new Age of Empires experience The game incorporates elements from popular titles like Vampire Survivors. Balancing gameplay is crucial for player engagement. The integration of different game mechanics can enhance player experience. Clan dynamics significantly influence player retention. 4X operates on multiple server shards, creating unique ecosystems. Hero mechanics add depth to gameplay and progression. Revenue insights reveal the financial success of Forex games. Nostalgia plays a crucial role in player engagement. The 4X genre is growing, attracting diverse players. Nostalgia plays a significant role in game design. The success of a game often hinges on its marketing strategy. IP deals can limit creative freedom in game development. Players are looking for innovation, not just remakes. The gaming market is highly competitive, with few players at the top. Understanding player preferences is key to game success. High production value does not guarantee player engagement. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/Q9rLc86vRF4 Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic Intro 02:55 Exploring Supermarket Simulator 3D 05:54 Game Mechanics and User Experience 08:54 Monetization Strategies and Revenue Insights 12:04 Comparative Analysis of Game Success 14:59 Final Thoughts and Future Prospects 17:11 Monetization Strategies in Gaming 19:50 Ad Revenue Insights and Mistakes 22:22 Improving Ad Formats for Higher Revenue 23:14 Game Aesthetics and User Experience 25:17 Creative Challenges in Game Growth 30:05 Ad Networks and Creative Concepts 31:04 Scoring the Game and Future Potential 36:46 Merch and Community Engagement --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The game has scaled significantly since its launch. User engagement is crucial for long-term success. Ad revenue strategies need to be optimized for better returns. The game mechanics are polished and user-friendly. Creative marketing strategies can enhance user acquisition. Retention strategies must be implemented to keep players engaged. The game has a lot of potential for future growth. Feedback from players is essential for game development. The atmosphere of the game contributes to user satisfaction. We emphasize the importance of continuous improvement in game design. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Matej Lancaric⁠ Youtube: https://youtu.be/_CEkh3WNXq4 Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:24 Introduction to Project Rise 02:58 Gameplay Mechanics and Changes 05:54 Hero Progression and Meta Features 08:53 Team Dynamics and Individual Progression 11:59 Consumables and Floor Mechanics 14:52 Cumulative Rewards and Risk-Reward Mechanics 18:03 Final Thoughts and Future Updates --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The game has undergone significant changes since the last update. Players can now join or create teams to play together. Hero progression includes new tiers and abilities. The game is shifting towards individual player progression. Consumables like Phoenix feathers are now persistent and consumable per player. Floor skips have been introduced to ease gameplay. Cumulative rewards are based on performance and strategy. The game is more polished and engaging than before. The community is actively involved in the game's development. Future updates are expected to refine the game's meta features. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

In this conversation, we delve into the latest mobile game sensation, Capybara Go! We explore the passive gameplay experience, the importance of user engagement, and the innovative features that set Capybara Go apart from its competitors. The discussion also touches on the game's community aspects and event systems, concluding with thoughts on the future of mobile gaming and the evolving landscape of game design. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro 01:24 Introduction to Capybara Go 02:30 Gameplay Mechanics and Features 08:01 Core Game Loop and Player Interaction 12:10 The Future of Mobile Gaming 17:10 Hobby's Impact on Mobile Gaming 21:01 Monetization Strategies and Player Engagement 26:33 Template Building and Game Development 27:56 Adapting Successful Systems from Other Games 31:54 Dungeon Dive and Alternative Game Modes 34:02 Reward Systems and Player Frustration 36:08 Monetization Strategies and Revenue Potential 39:06 Market Performance and Future Predictions 46:01 Capybara Go Launch Insights 49:50 Ad Monetization Strategies 51:15 US Launch Timing and Strategy 53:25 Creative Marketing Approaches 56:22 Trends in Game Development 01:01:25 Comparative Analysis of Game Revenues --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Community features and social interactions enhance the player experience. Passive gameplay mechanics may represent the future of mobile gaming. Capybara Go's success may influence future trends in mobile game development. The game features a unique power progression system that enhances player engagement. Revenue insights indicate strong performance in Asian markets, particularly South Korea. The game is positioned as a social casino RPG, blending elements of both genres. Marketing strategies focus on leveraging trends and user acquisition tactics. Creative advertising approaches are crucial for capturing player interest and engagement. The game's design is considered a masterpiece, effectively utilizing successful mechanics from other games. The potential for high revenue growth is evident, especially with the upcoming US launch. The game's mechanics and events create a competitive environment for players. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg Special Guest: Ofir Meir | Director of Bright SDK group, Bright Data | Skype: live:.cid.d170945c61f0d08d | Slack: [email protected] Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Bright SDK homepage: https://bright-sdk.com Partner Program information: https://bright-sdk.com/partners Bright SDK YouTube channel: https://www.youtube.com/@BrightSDK Partners’ success stories: https://bright-sdk.com/blog/success-and-studies/wizard-games-ad-free-monetization-success Agenda 00:00 Epic Intro 02:30 Understanding Bright SDK and Its Unique Offerings 08:15 The Business Model Behind Bright Data 10:05 Integration Process for Publishers 12:43 Partner Program Benefits and Growth Opportunities 16:06 User Experience and Implementation Examples 20:53 Publisher Earnings and Revenue Potential 24:15 Privacy Considerations in Data Collection 30:31 Comparing Bright SDK with Traditional Monetization Methods --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Bright SDK empowers game developers to monetize without sacrificing user experience. The business model is based on public web data collection, not user data. Publishers can earn revenue by sharing a small portion of their bandwidth. Integration of Bright SDK is self-service with support available. The partner program offers loyalty benefits and dedicated account management. Publishers can choose how and when to present offers to users. User consent is mandatory before sharing bandwidth. Privacy is prioritized; only IP addresses are collected. Publishers can optimize their revenue through A-B testing. Bright SDK provides a fixed revenue model with no ad interruptions. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

In this session, we discuss Homa Games' upcoming game, All in Hole, exploring its mechanics, gameplay experience, monetization strategies, and user engagement. We analyze how the game compares to other titles in the market, its revenue generation, and the potential for user retention and demographics. The discussion also discusses the game's future prospects and challenges in maintaining player interest. In this conversation, we will explore the evolving landscape of hybrid casual games and discuss monetization strategies, user acquisition, and the integration of ads. We also analyze the future prospects for game development, particularly in the context of Homa Games transitioning from hyper-casual to hybrid casual games. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/5VSqXDHaOHA Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro 02:58 Overview of 'All in Hole' Game Mechanics 05:59 Gameplay Experience and User Engagement 08:59 Monetization Strategies and Revenue Insights 11:51 Comparative Analysis with Other Games 14:55 User Retention and Demographics 18:02 Future Prospects 21:25 Exploring Hybrid Casual Games 23:38 Monetization Strategies in Gaming 24:50 Ad Integration and User Experience 26:01 Analyzing User Acquisition Strategies 28:05 Creative Approaches in Game Marketing 30:17 Evaluating Game Mechanics and Difficulty 32:29 Comparative Analysis of Game Creatives 35:27 Future Prospects for Game Development --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The game 'All in Hole' is set to generate significant IP revenue before its official release. Gameplay mechanics are reminiscent of popular casual puzzle games, with a focus on metagame progression. Monetization strategies include in-app purchases, but ad revenue appears limited. The game is compared to others in the genre, highlighting similarities and differences in mechanics. User retention may be a challenge due to the game's simplistic nature. We question the game's long-term viability and player motivation. Demographics indicate a strong revenue stream from tier-one countries. The game has the potential for future updates and expansions to enhance gameplay. Despite some reservations, we are cautiously optimistic about the game's success. Hybrid casual games borrow mechanics from hypercasual games. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

In this session, we delve into the success of Lion Studios' mobile game, Hexasort, discussing its gameplay mechanics, user engagement, and innovative ad monetization strategies. We explore how the game has evolved since its launch, its addictive nature, and its impact on the gaming market. The discussion also includes comparisons with other games and predictions for Hexasort's future in the competitive landscape of mobile gaming. Discussing innovative gameplay mechanics and ad integration strategies of the game Hexasort. We discuss how user experience is enhanced through clever segmentation and the impact of these strategies on revenue generation. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/LPMT0DvKxd4 Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic Intro 01:20 The Rise of Hexasort 03:00 Gameplay Mechanics and User Experience 07:00 Monetization Strategies and Engagement 12:01 Innovations in Gameplay and Ad Integration 16:42 Unlocking Game Mechanics 19:40 Level Design and Difficulty 21:01 Game Performance and Optimization 22:52 Ad Monetization Strategies 30:51 Innovative Ad Units and Revenue Generation 37:03 Estimating Ad Revenue and User Engagement 40:14 Analyzing Retention Strategies and Ad Lengths 43:54 Exploring User Acquisition Strategies 50:14 Evaluating Profitability and User Metrics 54:01 Scoring the Game's Performance and Innovations --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Hexasort has become a significant player in mobile gaming. The game is highly addictive. Gameplay mechanics are designed for long sessions and strategic thinking. Ad monetization strategies are innovative and effective. The game has seen substantial growth in user engagement and revenue. Hexasort has set a new standard for hybrid-casual games. The game has inspired numerous clones and competitors in the market. Future trends indicate continued success for Hexasort and similar games. The integration of ads into gameplay can enhance user experience. User segmentation based on acquisition source is a game-changer. Hexasort generates significant daily revenue through innovative ad strategies. The design of levels supports seamless ad breaks without penalties. The game has a strong organic traffic presence due to effective ASO. Ad performance can significantly impact overall game revenue. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/9hXqXwBbv1A Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic intro to Creative Trends in Gaming 01:00 The Rise of Dream Games 03:59 Creative Strategies in Game Marketing 08:00 Innovations in Gameplay Mechanics 12:00 High Production Value in Game Creatives 16:01 The Evolution of Game Genres 19:57 Trends in User Acquisition and Retention 24:59 Creative Innovations in Gaming 28:01 Game Performance and Revenue Insights 29:59 The Evolution of Game Creatives 32:59 Celebrity Influence in Game Marketing 35:59 Trends in Mobile Game Development 38:55 The Future of Game Genres and Mashups --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Dream Games has become a leader in the match-3 genre. Creative marketing strategies are crucial for game success. High production values are becoming standard in-game creatives. Celebrity endorsements can significantly boost a game's visibility. Merging gameplay mechanics can enhance player engagement. The gaming industry is rapidly evolving with new trends. Tomato overload is a unique marketing trend to watch. Understanding player psychology is key to effective marketing. In the future, gaming will see more genre mashups. Community engagement is essential for ongoing success. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda00:00 Epic Intro03:39 Game Mechanics and Innovations05:40 Monetization Strategies in Gaming09:12 The Solitaire Trend in Mobile Games11:51 VUGA's New Direction with Solitaire15:39 Happy Bada Go: A New Hit Game18:07 Comparing Game Mechanics and Player Engagement20:05 Innovative Game Concepts and Mechanics23:31 Marketing Strategies in Gaming25:40 Trends in Game Development28:05 Creative Iterations in Game Design31:25 High Production Values in Mobile Gaming34:24 The Importance of User Feedback --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- TakeawaysThe hosts introduce themselves and set the stage for discussing new games.They explore the mechanics and gameplay of various soft-launched games.Monetization strategies are a key focus in the conversation.The rise of solitaire games is noted as a significant trend.Wooga's new solitaire game is discussed in terms of its market potential.Archero 2 is highlighted as a highly anticipated sequel.Capybara Go is presented as a very promising new title.The hosts compare different game mechanics and their impact on player engagement.The conversation emphasizes the importance of innovation in game design.They conclude with plans to review games post-global launch. Capybara is the new iteration of the Harvey pipeline.Superhero League features clever puzzle-based minigames.Simulation games are evolving with new concepts.Idle games are on the rise in mobile gaming.Creative iterations are essential for game design.4x games are becoming increasingly popular.High production values enhance user experience. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes