EP321: REELs (and Tik Tok) for Beginners with Shelby Clement

What happens when you accidentally build an AI that coaches better than you do?Andrea Crowder wasn't trying to become an AI expert. Six months ago, she'd barely touched ChatGPT. But when she uploaded her coaching content into a custom bot for her $59/month subscription program, something extraordinary happened. Legend AI started transforming lives.People started messaging her: "This replaced my therapist." "I feel like I finally understand myself." "My seven-year-old foster daughter is using Legend to work through her emotions."In this raw, powerful conversation, Andrea shares her journey from being a military wife supporting a partner with severe PTSD to building a seven-figure business that was destroying her nervous system. She talks about the anxiety that had her rocking herself in her bedroom, the healing modalities that actually worked, and how she accidentally created an AI tool that launched itself to $150K in sales.We explore feminine and masculine energy dynamics, why women choosing themselves changes everything, and how AI can help us return home to ourselves at lightning speed. This isn't just another AI episode. It's about transformation, identity shifts, and what becomes possible when we stop trying to hold everything alone.In this episode, you'll learn:[03:21] The hidden cost of a seven-figure business and why success doesn't guarantee happiness[07:54] How Legend AI was created by accident and why it coaches with superhuman emotional intelligence[14:19] The six core business roles Legend AI can assist with (and why she'll never replace human connection)[21:17] How to use AI to analyze your communication and become a stronger leader[29:37] What Andrea's Special Forces father taught her about feminine receptivity (and why it changed everything)[40:09] The difference between coping strategies and clearing strategies in trauma healingHere are the resources mentioned in the show:Follow @love_andreacrowder on InstagramLegend AI Join the Awaken Your Creative & Wealthy Frequency 21-Day Activation Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What if 2026 could be your most creative AND most wealthy year yet?In this powerful solo episode, I'm breaking down why the Year of the Horse is inviting creatives everywhere to step into overflow energy, limitless abundance, and a whole new paradigm of what it means to be a wealthy creative.We're leaving behind the Year of the Snake (shedding old patterns) and galloping full speed into the Year of the Horse, where creatives get to RUN towards their visions without holding back.I'll walk you through the three pillars of overflow: Energetic Alignment, Embodied Wealth, and Creative Frequency, and how these unlock a life where you're not hustling harder, but channeling abundance through your creativity itself.In this episode, you’ll discover:[05:18] Year of the Snake vs Year of the Horse: shifting from shedding to sprinting[09:34] The three pillars of overflow: Energetic Alignment, Embodied Wealth, Creative Frequency[24:15] The new paradigm: Creatives who are wealthy, branded, and magnetic[28:56] Introducing the Awaken Your Creative + Wealthy Year 21-Day Activation[32:18] A personal story: When art class was for "stupid people"[37:44] Honoring my first love and the full circle moment that shaped my missionHere are the resources mentioned in the show:Join the Awaken Your Creative + Wealthy Year 21-Day ActivationGet Early Access to Icon Era: DM @iamtracymatthews on InstagramJoin the Jewelry Business Challenge - Creativity to Cash FlowYour Year to ThriveAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What if the resistance you're feeling isn't a wall to break through, but a doorway to walk through?In this powerful conversation, leadership coach Heather Chauvin and I get radically honest about resistance, fear, self-trust, and what it really takes to build a business that doesn't break you. Heather built her coaching practice while battling stage 4 cancer, and her story will remind you why you started this journey in the first place.We dive deep into why resistance shows up (and what it's really trying to tell you), the difference between failure and pivoting, how to know when to push through versus when to lean in and wait, and Heather's game-changing "wouldn't it be nice if" journaling technique.This conversation went places I didn't expect. We both cried. We talked about our mothers, our fears, and the moments that shaped who we've become. If you're in a season of uncertainty or feeling stuck, this episode will give you permission to trust yourself again.In this episode, you’ll learn:[9:03] Why resistance is actually your body trying to keep you safe (and how to use it as a growth tool instead of fighting it)[13:07] Heather's powerful story: building her coaching business from her hospital bed while battling stage 4 cancer[25:06] The critical difference between failure and pivoting, and why one keeps you stuck while the other moves you forward[31:07] Tracy's story: intentionally descaling a seven-figure business and sitting in two years of uncertainty before clarity came[43:21] The "wouldn't it be nice if" journaling practice that brings instant clarity when you're stuck or overwhelmed[52:31] Why becoming the adult you needed as a child is the deepest work of entrepreneurship and how it connects to business successHere are the resources mentioned in the show:Follow @heatherchauvin_ on InstagramHeather's Podcast: Emotionally UncomfortableHeather's WebsiteJoin the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What if the thing keeping you stuck isn't your strategy, your team, or your market? What if it's how often you abandon yourself without even realizing it?In this episode, I sit down with Danielle Laura, a human design expert, clairvoyant, and former healthcare executive who completely transformed her life after experiencing what she calls "soul death." Danielle shares her journey from climbing the corporate ladder to losing everything when she finally chose to honor her gifts, and how she built an unshakable sense of self-loyalty in the process.We get into the real signs of self-abandonment that most entrepreneurs miss, why visionaries and creatives often feel like outsiders, and the micro-moment shifts that can change your entire trajectory without burning you out. Danielle also shares her favorite nervous system regulation practices and explains the difference between maintenance seasons and evolution seasons in business.If you've ever felt like you're living someone else's life, or you're so busy taking care of everyone else that you've lost yourself, this conversation will give you the permission and the practical tools to choose yourself first.In this episode, you’ll learn:[04:46] Danielle's journey from healthcare executive to experiencing "soul death"[08:47] How human design and gene keys became the missing link[15:06] Signs you're living in self-abandonment (and don't even know it)[20:40] The "future cost" question that makes hard decisions easier[27:55] Why micro-moment shifts beat massive life overhauls[35:17] Nervous system regulation practices for high achieversHere are the resources mentioned in the show:Follow @_daniellelaura_ on Instagram Listen to H.O.T Talks PodcastDanielle’s WebsiteJoin the 21-Day Creativity to Cashflow ChallengeAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Want to start a podcast but terrified your first episodes will be terrible? Good news: they will be. And that's exactly why you should start anyway. Jessica Burgio launched her podcast during COVID with mediocre equipment, zero followers, and a whole lot of fear. Four years later, she's built a thriving business and a ride-or-die community through the power of podcasting.In this episode, Jessica shares her complete roadmap for starting and growing a podcast that builds community and generates revenue. You'll learn why your "awful" first episodes are your greatest teacher, how to batch content so you're not scrambling every week, the marketing strategy Lewis Howes still uses on his massive show, and how to pivot your podcast when it stops feeling aligned. Jessica reveals the raw truth about building her show from 0 to 300+ episodes, including her cringiest moments and biggest wins.If you've been sitting on a podcast idea, this is your sign to start.In this episode, you’ll learn:[02:53] Jessica's journey from hairstylist to business mentor and borrowing belief from mentors[10:00] Starting Beauty Inspires Beauty during COVID and rebranding to Unscripted[27:33] Cringiest podcasting moments: bad audio and wrong guests[30:00] Practical tips for starting your podcast today[35:00] Marketing strategies that work, including Lewis Howes' personal outreach tactic[40:00] Attraction marketing: how to draw your ideal listeners to you[45:00] Advice for creatives stuck in the middle of a pivotHere are the resources mentioned in the show:Follow @jessicaburgio on InstagramFollow @unscriptedthepodcast on InstagramJoin the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What if the thing you think is helping you close more sales is actually costing you conversions? My guest today, Jillian Murphy, is about to flip everything you know about selling on its head.Jillian went from being unexpectedly let go from her corporate sales job during the pandemic to building a seven-figure coaching business in just two years, all through Instagram DMs. No fancy funnels. No automation. No sales calls. Just authentic conversations that convert. In this episode, Jillian pulls back the curtain on her entire DM selling method, including how she closes clients up to $56K without ever jumping on a call, why making people book a calendar link is costing you sales, and how her content does 99% of the selling for her.If you've ever felt overwhelmed by all the "shoulds" in online business (the webinars, the ads, the complex funnels), this conversation will be a breath of fresh air. Jillian's approach is refreshingly simple, deeply relational, and incredibly effective. Whether you're selling jewelry, coaching, services, or products, this episode will change how you think about sales forever.In this episode, you’ll learn:[2:42] The moment everything changed: How Jillian lost her corporate identity and found her true calling in less than 48 hours[5:14] Why attending a mastermind six weeks before getting fired became the catalyst for a seven-figure business[8:36] The Facebook group strategy that generated $68K in her first launch (and why she still doesn't have a website)[12:00] The Google Doc that replaces fancy sales pages, and why simpler is more profitable[15:58] The "bursting pipe" theory: Why calendar links are killing your conversions and what to do instead[20:11] How to handle ghosting in the DMs without losing your dignity (or the sale)[22:56] The objection-handling framework that closed a $56K deal entirely through Instagram messages[25:10] Why Jillian refuses to automate her DMs, and how she still has time for everythingHere are the resources mentioned in the show:Follow @theJillianMurphy on InstagramJillian’s Free Weekly Webinar: Mastering DM Selling (Every Wednesday)Jillian's Podcast: Scale Your SalesJoin the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Rising gold prices don't have to mean panic or shrinking profits. In this episode, I'm sharing five powerful strategies to help you navigate this market shift with confidence and turn it into serious cash flow for your jewelry business.You'll learn how to announce price increases without losing customers, audit your pricing to protect margins, refine unused metals for instant revenue, create a customer-winning trade-in program, and use desire-driven storytelling to communicate the true value of your work.This is your moment to lead, elevate your messaging, and step into premium positioning. Gold might be rising, but so are you.In this episode, you’ll learn:[02:15] Why announcing your price increase early (with a grace period) actually builds trust and urgency with your best customers[08:30] The exact pricing audit framework to ensure your margins are protected and your brand is positioned as premium[11:45] How to refine unused gold and silver to generate instant cash flow, and why this is the perfect time to do it[14:22] A creative trade-in program strategy that brings customers back, increases lifetime value, and beats the competition[17:41] The storytelling mistake that's costing you sales (and the desire-driven content framework that fixes it)[21:10] How to shift your messaging from "cost" to "craftsmanship" so customers feel the value instead of the price[24:49] Why daily revenue-generating activities are the antidote to stress, and how to get into the energy of daily salesHere are the resources mentioned in the show:Join the 21-Day Creativity to Cash Flow ChallengeDownload the Jewelry Pricing CalculatorDesire AI DemoThe Jewelry Sales AcceleratorAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What would happen to your business if you couldn't work for a month? What if your social media got hacked tomorrow? What if a business partner suddenly passed away?These aren't comfortable questions, but they're the ones Erin Pelicano wishes she'd asked herself before 2020. That's when, in the middle of a global pandemic with three kids in virtual school, she was diagnosed with stage 3 colon cancer at just 43 years old. With no family history and a clean bill of health, Erin's world turned upside down. Her full-time job became survival, and her jewelry business had to run on part-time energy.In this powerful conversation, Erin shares her journey from health crisis to business resilience advocate. She opens up about what it's really like to fight for your life while trying to keep your business alive, and why most small business owners are dangerously unprepared for unexpected disruptions. Whether it's a medical emergency, a cybersecurity breach, or a rogue customer trying to take you down online, Erin's mission is clear: help small business owners build resilient systems so they can weather any storm. This episode will change how you think about protecting the business you've poured your heart into.In this episode, you’ll learn:[05:19] From engineering to jewelry entrepreneur: How Erin built a thriving fine jewelry brand, only to have everything turn upside down in 2020[07:30] The diagnosis that changed everything: Stage 3 colon cancer at 43 with no family history and why young people are increasingly at risk[12:06] The business question that keeps entrepreneurs up at night: What happens if YOU can't work, and why most of us have no answer[16:32] The insurance most small business owners don't have: Why disability and key man insurance could save your business when crisis strikes[20:32] Are you prepared for a cyber attack? The systems you need in place before (and after) a hacking or social media breach happens[28:40] The Venture Project unveiled: Erin's 3-part framework to build resilience (Prepare & Plan, Know Your Adapt Zone, Evolve Strategically)Here are the resources mentioned in the show:Follow @theventurepro on InstagramThe Venture ProjectHoliday Sales on Repeat WorkshopThe Jewelry Sales AcceleratorAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What if the thing holding you back isn't a lack of strategy but a part of you that's still scared?In this episode, I sit down with Jackie McDonald, an EFT tapping expert who helped me have one of the most profound breakthroughs I've experienced in years. Jackie teaches a unique form of tapping called "parts of self" work that helps you meet the version of you that's scared, stuck, or holding you back and integrate her so you can finally move forward.We go deep on why your body has to be on board with who you're becoming, how Jackie's dad manifested $250,000 in an hour (yes, really), and we even do a live tapping session you can follow along with to release the fear of judgment and step into your wildly wealthy woman era.If you've ever felt the pull toward something bigger but couldn't shake the fear, perfectionism, or self-doubt, this episode is for you.In this episode, you'll discover:[06:32] How Jackie found EFT tapping during one of the darkest seasons of her life and how it transformed her[10:33] The moment she knew tapping could help others (her dying father got up and walked after one session)[12:58] How Jackie's dad manifested $250,000 in one hour and what it taught her about faith and receiving[16:39] What "parts of self" work is and why it leads to rapid transformation[19:05] A live tapping session to clear the fear of judgment (you can tap along!)[28:38] How to get back into your body if you're disconnected or dissociate often[30:13] The biggest breakthroughs Jackie has witnessed with tapping, including physical healing and manifestation storiesHere are the resources mentioned in the show:Follow @thejackiemcdonald on InstagramJoin Jackie's FREE 4-Day "Learn to Tap" TrainingJoin the 21-Day Tapping Challenge for $21Learn about Tapping School (5-month certification program)Holiday Sales on Repeat WorkshopThe Jewelry Sales AcceleratorAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What happens when success feels like a beautiful prison? Australian jewelry designer Scosha shares her raw journey of building a 20-year jewelry empire while navigating financial crashes, celebrity endorsements, cancer, divorce, and ultimately the healing that set her free. From accidentally starting her business with macrame learned in Brazil to working with brands like Ralph Lauren and getting Brad Pitt wearing her jewelry, Scosha's story isn't just about business growth but about choosing authenticity over approval.In this deeply personal conversation, Scosha reveals why her business actually grew during the 2008 crisis, how a breast cancer diagnosis became "the gift that changed everything," and why she left a 20-year marriage to dive into plant medicine healing. She discusses setting boundaries with family after decades of people-pleasing, her unique jewelry philosophy of making "the value of gold and string equal," and her new venture Shama Shama Productions focused on helping others transform through healing work.In this episode, you'll learn:[09:16] How Scosha's business actually grew during the 2008 financial crisis while others failed[35:33] The Brad Pitt endorsement that "blew up" her men's jewelry line[41:16] Breast cancer diagnosis: "the gift that changed my life"[44:46] Using Landmark Forum to get clarity on leaving her 20-year marriage[49:37] Setting boundaries: "I will no longer be the peacemaker"Here are the resources mentioned in the show:Follow @scosha on InstagramScosha’s JewelryCreative Force of Nature Mastermind Retreat - October 6-8, 2025 at Scottsdale, AZThe Desire Brand Effect Jewelry Sales AcceleratorAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook