121 - From Zero to $600M | “We Couldn’t Sell Them Fast Enough” | The RXBAR Story
02/04/2024
0:00
16:49
Peter and Jared turned eggs, dates, and almonds into a $600M payday.
And they did it in 5 years.
They're the creators of RXBAR, the protein snack that went from obscurity to ubiquity in no time. But it was actually a grind. And there's a serious lesson from how they did it.
Here's what happened.
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