The MotorMouth Podcast

How do F1 sponsorship deals actually happen, and how do you get a job doing them? This is the full audio from our Breaking into F1: Sponsorship Edition live session, with Tim Silvey, Harry Benjamin, Amy Mansell and special guest Silvia Schweiger of RTR Sports Marketing. Honest, practical advice on the jobs, the myths, CVs, outreach and your first three months.To watch the full video stream, head to: https://www.linkedin.com/events/7511363784243044352?viewAsMember=true Hosted on Acast. See acast.com/privacy for more information.

Rachel Brookes: Leaving Sky F1, That Verstappen Pen Moment & Writing Her BookExploring the unique pressures and experiences in F1 broadcasting.Rachel Brookes, a familiar face from Sky Sports F1, joins us to share her incredible journey through the fast-paced world of Formula One.Racing from the Paddock to the SofaRachel reflects on the unique experience of watching a Grand Prix from home, a stark contrast from her usual presence in the paddock. "It is weird not to be at races," she admits, noting her recent attendance at the FIA World Karting Championships in Italy. She describes the excitement of being back in a family-oriented environment reminiscent of her childhood, where motorsport was a family affair."It reminded me of the paddocks when my brothers were racing. There are families everywhere, and you can walk around and just chat to people."A Passion for Two SportsRachel's love for motorsport began in her childhood, influenced by her brothers and her father's racing background. However, her introduction to cricket was serendipitous, stemming from a radio job in Hampshire. She fell in love with the sport after a cricketer explained the game to her, igniting a passion that led her to spend countless weekends at the Hampshire Cricket Ground."I loved it and fell in love with the sport. Shane Warne was just phenomenal and the way he could turn games around was just incredible," she recalls.The Pressure of Formula OneWorking in Formula One is unlike any other sport, according to Rachel. She compares it to a World Cup event happening 24 times a year, emphasizing the scale and intensity of each race."People in other sports don't understand... it's almost like having a World Cup final twenty-four times a year."She highlights the adrenaline-fueled atmosphere when interviewing drivers right after a race, where emotions run high, contrasting this with the more measured post-match interviews in cricket.Media Pen DynamicsRachel describes the chaos of the media pen, where reporters vie for drivers' attention immediately after races. With only two questions allowed, she knows that the pressure is on to get it right."I never used to get nervous, but there’s adrenaline because you know it’s important to nail your questions. You have to think about the main incident of the race for that driver."Rachel’s experiences provide a fascinating glimpse into the unique blend of excitement, pressure, and passion that defines her work in sports broadcasting.As she navigates the complexities of her career, she remains open to new opportunities and adventures, perhaps even packing her suitcase for the next race.Join us in reflecting on how the world of sports broadcasting continues to evolve, and how stories like Rachel's remind us of the human side behind the cameras. Hosted on Acast. See acast.com/privacy for more information.

Amy Mansell, founder of The Formation and a veteran in sports sponsorship, joins Tim Silvey on the Motormouth Podcast to share her inspiring journey in Formula One and the importance of fostering a community for women who love the sport.A Journey into Formula OneAmy’s path into Formula One wasn’t a planned one. After starting her career in hospitality, she found herself in motorsport, which led her to opportunities in the F1 space. With over 20 years of experience in sponsorship, Amy has made significant contributions, including creating the first beauty brand partnership with the Aston Martin F1 team."It kind of all just happened a bit unplanned. It wasn't kind of this big strategy to set out to go and do it."The Power of Authentic PartnershipsThrough her experience, Amy emphasizes the importance of shared values when creating partnerships. She notes that successful collaborations stem from genuine connections, rather than simply placing logos on a platform."It's really around shared values, and making sure that there is that kind of authentic connection alongside your genuine commercial reason to partner."Her groundbreaking partnership with Elemis showcased the growing female audience in F1, which was a significant factor in its success.The Formation: A Community for Women in F1Recognizing the need for a supportive space for women in motorsport, Amy launched The Formation, a global community aimed at connecting women who share a passion for Formula One. With members from over 82 countries, it provides a platform for women to engage with the sport and each other."Thank you for making me feel like I belong in a space that just didn't feel like it was traditionally built for me."Reflection on Growth and ImpactAmy’s journey highlights the importance of representation and inclusivity within sports. More than just a professional achievement, her work with The Formation represents a meaningful step towards creating a welcoming space for future generations of women in motorsport.As we reflect on this conversation, it’s crucial to consider how we can support and amplify voices within our communities, ensuring that everyone feels they belong in spaces they’re passionate about. To hear more about Amy's story and the exciting developments within The Formation, listen to the full episode of the Motormouth Podcast. Hosted on Acast. See acast.com/privacy for more information.

Discover Pepe Marti's journey through motorsport and his thrilling debut year in Formula E.Pepe Marti, a name now buzzing in the motorsport community, has had a rookie season in Formula E that can only be described as spectacular. From finishing on the podium in Monaco to leading laps at his home race in Madrid, his journey has captivated fans and insiders alike.The Beginnings of a RacerPepe's love for racing started at a young age, inspired by his mother, a passionate motorsport fan. "It’s all been part of my life since I was very young," he shares. His early memories involve waking up for early Formula One races, a clear sign of the dedication that would shape his future.The Decision to Join Formula EAfter a successful stint in F2, Pepe faced a crucial decision: continue in F2 or jump to Formula E. "I don’t think there are many drivers who have profited a lot by doing a third year in Formula Two," he reflects. With financial backing from Red Bull dwindling and several options on the table, he chose the path that felt right for his future. "Formula E felt like a championship that had a much bigger chance of growth,” Pepe states, highlighting the potential he saw in joining the series.Insights from the Red Bull AcademyNavigating the competitive landscape of the Red Bull junior program, Pepe acknowledges the challenges of the cutthroat environment. Despite its intensity, he credits the academy for providing essential opportunities, saying, "I wouldn’t be here without it." The Thrill of CompetingPepe's recent performances, particularly at the Madrid race where he led laps in front of King Felipe, showcased his talent. "The roar of the crowd was so loud," he recalls, a moment he describes as surreal. His strategic thinking during the race was crucial, as he navigated through early setbacks to charge ahead.Looking AheadAs Pepe moves forward, shedding the rookie tag, he’s focused on continuing his development and embracing new challenges in Formula E. His experience, from navigating the pressures of a competitive academy to leading races, illustrates not just his skill but also his determination to succeed.In a world where the spotlight can shift quickly, Pepe Marti is one driver to watch as he charts his course in motorsport. Hosted on Acast. See acast.com/privacy for more information.

What a journey! Brandon Burgess has always been a passionate Formula 1 fan, but in 2025, he took his obsession to the next level. He decided to attend every single race of the season while juggling a full-time job and doing it all on a shoestring budget. His adventure led to remarkable recognition, making him the inaugural holder of the Heineken F1 season ticket, which includes travel and accommodation for every race! Hosted on Acast. See acast.com/privacy for more information.

In this episode, Gabs Djay shares her journey from content creator to motorsport influencer, discussing the growth of F1 fandom, the impact of Drive to Survive, and the future of the sport's engagement strategies. We explore how social media, branding, and diversity are shaping the sport's evolution. Hosted on Acast. See acast.com/privacy for more information.

In this Drive to Survive special episode, the former Racing Pilot Podcast, now back to The MotorMouth Podcast, host Tim Silvey interviews Piers Sanderson, a Producer and Director at Box To Box Films, who has been embedded in the world of Formula 1 since season four of Drive to Survive. Piers shares insights into the chaotic nature of race days, the challenges of capturing authentic moments while blending in with the teams, and the impact of the show on the sport's popularity, particularly in the United States. He discusses the pressures of storytelling in a repeatable format and reflects on memorable moments from his career in F1 production.Not one to miss! Hosted on Acast. See acast.com/privacy for more information.

In this in-depth interview, Russell O'Hagan, Team Principal of rising Formula E team CUPRA KIRO, shares insights into the challenges and triumphs of building a competitive electric racing team. From managing technical transitions to fostering driver and team dynamics, discover how innovation, leadership, and strategic partnerships are shaping the future of Formula E.Formula E Official Website - https://www.fiaformulae.com/Gen Four Formula E Car Details - https://www.fiaformulae.com/en/news/2023/november/gen-4-technical-details Hosted on Acast. See acast.com/privacy for more information.

We're back! Most racing fans only see the thrill on the track—but behind the scenes, a high-stakes business revolution is reshaping Formula One. Tiggy Vallon, host of the renowned Paddock Project, pulls back the curtain on the sport’s explosive growth, revealing how billion-dollar valuations, innovative sponsorship strategies, and media deals are fueling a global empire.With a background in engineering and finance, Tiggy offers a rare strategic lens into F1’s transformation from Bernie’s exclusivity to Liberty Media’s entertainment juggernaut. She breaks down how the recent cost cap has turned F1 into a lucrative, competitive marketplace and shares why the sport’s future-value lies not just in racing but in its emerging entertainment franchise. You'll discover how brands like LVMH are redefining sponsorship in ways that could set new standards for sports marketing, and why Netflix’s "Drive to Survive" catalyzed the sport’s American boom.This episode zeroes in on the evolving sponsorship landscape—from the days of logo badging to today's luxe collaborations and AI-powered activations. Tiggy spills secrets on how F1 attracts a diverse, global audience and what the sport is doing to attract women and younger fans. You’ll get tangible insights into the sport’s most innovative deals, like the ground-breaking LVMH partnership, and what these mean for brands looking to cut through the noise in a saturated market.Failing to understand this shift could mean missing a golden opportunity—or falling behind in the fiercely competitive world of sports business. Whether you're a seasoned investor, marketer, or hardcore fan eager to understand the real engine driving F1’s skyrocketing value, this episode will change the way you see the sport—and your own brand’s potential.Perfect for entrepreneurs, sports marketers, and F1 aficionados craving deeper insights, Tiggy’s expertise reveals where the sport is headed—and how you can get in on the action before it’s too late. Don’t just watch the races—understand the business that’s fueling the fastest growth in sports history.Tiggy is the creator and host of Paddock Project, a top F1 podcast with over a million downloads. With a background in engineering, Stanford MBA, and experience in investment banking, she demystifies the sport's business side for a global audience, blending deep industry knowledge with fresh insights. Hosted on Acast. See acast.com/privacy for more information.

Most kids dream of their future—Mahi Maru is racing towards hers at full speed, aiming to go from a 11-year-old karting prodigy to a Formula One driver by her mid-20s. In a world where motorsport remains largely male-dominated, her fearless ambition and inspiring journey break through barriers, proving nothing is impossible when you set your sights high.At just 11, Mahi shares her love for fast cars, balancing childhood innocence with a determined mindset—her goal to reach F1 is fueled by role models like Lewis Hamilton and Ariana Bravo. Her story isn't just about racing; it's about overcoming stereotypes, building genuine support networks, and inspiring other girls to chase their dreams in any competitive sport. Learn how she navigates her race weekends, who helps her along the way—from her dad, who doubles as her mechanic, to the organisations championing women in motorsport.You'll discover:The powerful mindset that keeps her pushing through pressure and mistakesHow she leverages social media and iconic moments—like Lewis Hamilton praising her—to fuel her journeyThe crucial role of mentors like Simon Squibb Her ambitious five-year plan: from F1 Academy to winning championships and racing against current F1 starsThis episode is a rallying cry for young girls everywhere with big dreams and a reminder that resilience, support networks, and passion can turn the impossible into reality. Whether you're a parent, mentor, or young athlete yourself, Mahi’s story offers a blueprint for turning dreams into targets your future self can achieve. Perfect for anyone who believes that age isn't a barrier—only a number.Stay tuned for a frank discussion about the challenges, the inspiring role models, and the exciting future of girls in motorsport. Because when a young girl with big dreams starts her engines, she’s not just racing cars—she’s accelerating her entire generation.Why this works: Hosted on Acast. See acast.com/privacy for more information.