The Max Revenue Show

In this episode, Micah and Derek dig into underwriter relationships. They explain why your underwriter is in sales too, with rate and retention goals that can line up with yours. They share how to remarket an account and handle last look without burning the incumbent. They also show how underwriters who aren’t on a deal can be one of your best sources of prospecting intel.

In this episode, Trey and Micah sit down with Vishal Sankhla, founder of Outmarket, the AI platform already used by 25 of the Top 100 brokerages. Vishal explains why AI won’t replace the producer, three ways it can help you double your book, and what sets Outmarket apart from every other AI tool out there.Learn more about Outmarket:https://outmarket.ai/Get started with Outmarket Lite:https://outmarket.ai/pricing

In this episode, Brandon looks at AM Best’s commercial auto report, which shows a 55% improvement but still a $2.2 billion underwriting loss. They also cover Lemonade’s Q3, where revenue grew and losses grew right along with it. They wrap up with AIG and Lexington passing on growth for growth’s sake while new capacity floods a softening market.Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: [email protected] call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1📕 Access Part 2 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p2👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/

In this peisode Trey and Micah sit down with Dustin Applebaum, president of Element 22, the preferred wholesaler of the Max Revenue Show. Dustin walks through his path from naming Amwins at an ad agency to starting Element 22. They get into why an independent wholesaler can outwork the national shops, what separates a $200K producer from a $2M producer, and how to tell whether your wholesaler is actually adding value or just providing you market access.Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: [email protected] call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1📕 Access Part 2 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p2👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/

In this episode Trey hands the mic to Micah and Derek Laczniak for the kind of in-the-trenches conversation they started over lunch at the Denver event. The topic is how to market accounts in a “soft” market that ain’t soft everywhere. Property is down, auto and umbrella are up, and the nerd session is on. They get into what spooks auto underwriters, how to show clients your work line by line, what to do when the incumbent comes in early with a flat renewal, and why owners move on principle, not money.

In this episode Brandon Schuh breaks down Zywave’s Broker of the Future study and its claim that AI-native brokers could hit $1M in revenue per employee versus $175K at the traditional shop, then tie it to Willis’s $625M Propel plan, Baldwin’s take-private, how LLM search is sending leads to niche producers, and a recap of the Denver event.Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: [email protected] call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1📕 Access Part 2 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p2👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/

In this episode, Luke Berry is back after closing out 2026 with nearly $1.2 million in new revenue, topping the Max Revenue leaderboard. Trey digs into how he did it, from ditching big events in favor of duck hunts and fishing trips to building real friendships with prospects years before a deal ever shows up. Luke also breaks down how coaching up his team, protecting his calendar, and finally learning to rest made room for his biggest year yet. Plus, what he’s seeing in a brutal EB renewal season, what’s coming in 2027, and the advice he gave a 24-year-old producer just starting out.Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: [email protected] call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1📕 Access Part 2 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p2👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/

In this episode, Micah admits his lackluster past with referrals. That’s what makes this year so surprising. One cold call back in 2020 has turned into a chain of half-a-dozen referral opportunities in the last 30 days, including a $12K deal closed in under a week, a $13K account where he cut the client’s premium in half, a $50K deal in the works for next year, and an intro to a plumbing company paying $300K to $400K a year.From the mailbag:1. How do you give non-generic presentations?2. What do you do when prospects don’t send you over all the info you need?3. Did Micah’s hired dialers and appointment setters ever work out?Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: [email protected] call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1📕 Access Part 2 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p2👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/

In this episode, Brandon breaks down why Chubb’s Evan Greenberg and other carrier execs are sounding the alarm on naive capacity flooding the market, and what producers should look for before putting that paper on their book. He also weighs in on the Chubb vs. Marsh fight over AI exclusions and how he’s protecting himself on renewals. Then he shares how he built the London and Bermuda underwriter relationships behind his program business, and how any producer can start building their own.Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: [email protected] call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1📕 Access Part 2 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p2👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/

In this episode, Trey and Micah sit down with Trevor Elliott, a property specialist at Hub, who originally spent a decade as the hometown generalist before niching into property and going all in on “negotiation strategy”. He’ll explain what it is and how to deploy it yourself so you can escape th evendor trap too.Resources & Links:💼 Find Your Next Agency:https://www.palladiumpoint.com/max📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrevenue🔗 Work with Element22:Email submissions to: [email protected] call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠📘 Access Part 1 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p1📕 Access Part 2 of Micah's Producer Playbook:https://www.maxrevenuegroup.com/products/producer-playbook-p2👕 Snag your Max Revenue merch:https://max-revenue-store.printful.me/