498: Case Studies for Creative Professionals with Casey Hibbard

Before the year even starts, ghostwriter, Liz Heflin, is already almost "booked out" for the year. And with lucrative projects she can't wait to work on with clients she's excited about. How, you may wonder? That's what she shares in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Can one of your clients be your mentor? In Episode 540, Marketing Manager, George Dearing, shares her experience of being informally mentored by a client early on in her career and how she's paying it forward.  And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

More proof that marketing works, when you do it – especially when you make it a daily habit and you don't get in your own way. That's exactly what Stacy Eleczko has done. The result: a thriving business within 3 short years, with no danger of being replaced by AI. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Visual ambassador, Scott Hull, is finishing the year strong and he's using the Simplest Marketing Plan – outreach, networking and content marketing – to do it. In today's episode, he generously shares what's working. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you ever struggle with writer's block, this episode is for you. My conversation with tech humanist and author, Kate O'Neill, went from "Should AI write your first draft?" to "Will AI be a good companion?" It's a fascinating one! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Have you ever been on the treadmill of success? That's what happens when the marketing works and now you've got too many clients, which can be exhausting. Will it ever end? I recruited my good friend, Ben Callahan, to tackle this question. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.  

If your business has been really slow, you are not alone and this episode is for you! It was a struggle for Maria Guerriero of Germinate Creative but instead of freaking out, she doubled down on her marketing. In today's episode, she shares what worked to fill her plate and her pipeline. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

As a freelancer, don't you wonder what makes a good pitch (and a bad one)? That's just one of the questions I asked Rebecca Matter, President of AWAI, who hires lots of freelancers and gets pitched every single day. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Is SEO dead? Not according to Atlanta-based SEO & AI Visibility Consultant, Jenny Munn. However, it is changing. What really matters is being findable by your people, whether via Google, social media or one of the AI platforms. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

On this episode with one of my favorite guests, Michael Katz, we covered a lot of ground, from "will AI destroy his newsletter business?" to "the 4 things he does to market his business" to "why you shouldn't try to do what the "big guys" do." It's a meaty one! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.