The Marketing Channel

Have you ever been interested in starting a podcast? In this episode of The Marketing Channel, I welcome Shawn Karawa, Managing Principal of the Shawn K Collective, a collection of her experiences that she’s curated into four successful businesses. Join us as we discuss how her faith-based podcast, Lipstick, Coffee, Jesus, inspires countless people and which marketing tactics she uses to keep the inspiration flowing and growing. “No shame in the game, she and I are both Christians, and so we think about how we wish that people would know, just because you’re Christian, doesn’t necessarily mean that you’re exempt from the things that you see out there in the world. It’s just that we have a different way that we live and there’s a different way that we kinda utilize what we do.”       - Shawn Karawa Together we discuss the inspiration and passion behind her podcast and what truly goes into creating a podcast behind the scenes, challenges and all. Resiliency, revenue generation, learning new things and resisting comparison are all things to keep in mind when creating a podcast! You’ll learn the importance of making decisions with your budget in mind, why consistency in personal branding should not be overlooked, and how Shawn’s podcast has deeply impacted others. Shawn then shares an awe-some, motivational example of how they connect with their audience in a moving way and how they’re creating intimate moments of discussion with small groups of listeners. Curious to know what she and her co-host tend to talk about after hitting record? Tune in to find out! “With every challenge, I would definitely say that it’s important to have a growth mindset and to be willing to learn. If you’re willing to learn, you’ll get through those challenges… and your podcast will be better as you go.”  - Shawn Karawa Shawn wants you to know that life is short…if you want to start a podcast or another creative project, just do it! You have the ability to do anything you want, it just takes a bit of work. If you gained something from this episode, make sure to give it a rating and review and tune in next week for more marketing tactics from The Marketing Channel! To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co Connect with Shawn and learn more about Lipstick, Coffee, Jesus: www.lipstickcoffeejesus.com Follow them on Instagram: www.instagram.com/lipstickcoffeejesus19 Connect with them on Facebook: www.facebook.com/ShopLCJ

Are you interested in being featured in top publications, TV shows, and other media outlets? Are you having trouble getting noticed by new and fresh audiences or gaining credibility? In this episode of The Marketing Channel, I talk about how you can use public relations as a marketing tactic for your business, detailing the best media exposure options and how to execute them. “I’ve never worked with an entrepreneur that wasn’t interested in using publicity as a marketing tactic for their business.”   - Britt’ni Fields What are the pros and cons of public relations as a marketing tactic, you ask? Advantages: Cost, Credibility, Exposure, and Status. Disadvantages: The possibility of reaching the wrong demographic + It’s time-consuming and challenging! You’ll learn four steps for approaching publicity the right way, including integrating PR into your marketing plan, ensuring you have the time and resources needed to implement your PR efforts, having the willingness to start small, and having enough of your products or services ready to sell after you get this incredible exposure. You don’t want to be left with a ton of demand and nothing to sell, right?! Now that you know what you need to know before putting yourself out there… are you wondering how to get started? Tune in to hear some of the most effective methods of getting publicity, such as being a content contributor. (Psst! When in doubt… hire a PR specialist!) Be sure to stick around for this week’s Marketing Minute, where I share actionable tips for employing these PR tactics on your own and with limited time available. If you gained something from this episode, make sure to give it a rating and review and tune in next week for more expert marketing tactics from The Marketing Channel! To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co Resources mentioned: The Marketing Channel Resources & Pitch Template: www.themarketingchannel.co/resources Skillshare: www.skillshare.com UpWork: www.upwork.com PR Volt: www.prvolt.com

Are you struggling to grow your business or figure out how to scale properly? In this episode of The Marketing Channel’s Podcast, I welcome DJ Webb, an award-winning freelance creative professional with experience in elevating brands through the art of advertising and design. Join us as we discuss graphic design, branding, and creating consistent and appealing marketing material for your business.  “Marketing is equivalent to your research, advertising is your output, and sales are your results.”    - DJ Webb Together we discuss the reasons why companies need to put more consideration into the design of their marketing efforts and how they can do this. DJ shares his candid thoughts on using tools like Canva to make marketing material and breaks down how he’s helped a non-profit organization, Culinary Care, achieve their goals with design strategy and pivoting after COVID-19 started.  Curious about what’s needed to create appealing marketing content and strategies? Tune in to learn tips for entrepreneurs in developing a consistent brand, with emphasis on specific materials and digital assets, as well as budgeting for your branding strategy and building a website yourself.   “Nothing happens without strategy.” - DJ Webb If you gained something from this episode, make sure to give it a rating and review and tune in next week for more marketing tactics from The Marketing Channel! To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co  Visit DJ’s website: www.djwebbcreative.com Connect with him on LinkedIn: www.linkedin.com/in/derrick-dj-webb  Learn more about Culinary Care: www.culinarycare.org  Learn more about EPIC: www.iamepic.com

Are you struggling to grow your business or figure out how to scale properly? In this episode of The Marketing Channel’s Podcast, I welcome Qua Woody, Founder of The Village Project, an organization with a mission to build successful entrepreneurial leaders with a work/life balance. They provide virtual and non-virtual professional networking in an online business incubator program, called Skill Up, which is designed to nurture startups through the lifecycle of business ownership. Qua also runs Purple Pond, which helps businesses improve their marketing strategies. “Through personal and startup challenges, I just found that there was a better way for startups to stay in business long-term, to get the kind of emotional support that they need to survive and thrive.”       - Qua Woody Why do startups fail? Together we discuss how entrepreneurs can build a scalable and profitable business, including common yet fatal challenges business owners face, why entrepreneurs need to align themselves with specific coaches, and the importance of focusing on customer retention. You’ll learn which three long-term coaches will change the game for you as an entrepreneur, the distinction between marketing and sales, as well as why customer retention beats customer acquisition in building a scalable business. “If you are just getting started on your business, please don’t focus on the marketing first, focus on that last. Build your foundation, understand who your core customers are, then focus on putting yourself out there.”   - Qua Woody Wondering what you can do to nurture your customer relationships? Stick around for this week’s Marketing Minute, where Qua shares a simple tactic, utilizing greetings and emails, that you can implement in your business today to increase customer retention. If you gained something from this episode, make sure to give it a rating and review and tune in next week for more marketing tactics from The Marketing Channel! To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co Find Qua Woody at: www.villageproject.net www.purple-pond.com

Are you having trouble directing your marketing efforts into powerful strategies? Are you able to see the impacts of your marketing tactics? In this episode of The Marketing Channel’s Podcast, I share one of the most useful, yet unused marketing tools…data! There are so many benefits to basing your marketing decisions on facts and evidence. By doing this, you’ll learn what’s going on in your marketing strategy and why, be able to determine whether a certain marketing tactic should be continued, and you’ll be able to source trends that can help predict what tactics you should use in the future. Data has the power to allow you to hyper-personalize your marketing efforts, which results in creative and specific messaging, which we all love more than dry, broad messaging! Data also opens the door for you to optimize your efforts in order to expand and scale up your strategies. Growing efficiently is the goal of all entrepreneurs and marketers, right? “As a business owner, saving time and money is really important, so many resources can be saved if marketing data was reviewed.”   - Britt’ni Fields If you’re looking to prevent losses or make improvements in your marketing, your data is where you need to be looking. Turn that data into valuable insights by implementing programs such as Google Analytics and Mail Chimp, along with creating spreadsheets to keep everything organized so you can review your most useful metrics regularly. Stick around for this week’s Marketing Minute, where I share a piece of advice that will take some of the overwhelm out of today’s topic. Once you have a few simple metrics to analyze, you can turn your data into real action-focused plans to help direct your marketing efforts and turn them into powerful strategies. “It’s not about how much data you’re collecting, but how you’re utilizing the insights.”          - Britt’ni Fields If you gained something from this episode, make sure to give it a rating and review and tune in next week for more marketing tactics from The Marketing Channel! To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co Resources mentioned: Metrics Tracking Templates: www.themarketingchannel.co/resources Google Analytics: www.analytics.google.com/analytics Mail Chimp: www.mailchimp.com

Do you find yourself stuck in a rut when it comes to putting yourself and your brand out there? Are you having trouble getting noticed? In this episode of The Marketing Channel’s Podcast, I welcome Maleeka Hollaway, Public Relations and Branding Strategy Expert and Founder of The OMG, a full-service PR and branding agency built upon unconventional methods of generating visibility and exposure. “You have to get over yourself, stop thinking you have to be perfect, stop thinking you have to have all your ducks in a row. You do not, you just have to get out there and do the thing and trust that if you’re in alignment with what you’re supposed to be doing in business and who you’re supposed to be as a person, then things will work out. It’s a journey!”         - Maleeka Hollaway Together we discuss powerful methods for getting results and achieving your wildest business goals through PR and branding strategies. Maleeka starts by telling us a bit about the types of people she works with, how she approaches them and what services are available for them to utilize at The OMG, including pitching, podcasts, interviews, and speaking engagements. You’ll learn the value in outsourcing tasks to experts (because we all know we can’t do it all on our own!), creating a personal brand that tells your unique story, and putting yourself and your own marketing before your clients’. Maleeka divulges her most effective marketing tactics, breaks down what exactly public relations consists of and why it’s such a strong tactic for her brand. “Treat people the way you want to be treated, speak to people the way you want to be spoken to. It’s the little things like that that I think we forget, especially in marketing.”           - Maleeka Hollaway Curious about how to do PR yourself? It starts with being human. Maleeka lets us in on a few secrets of Social Proof Success, a subsidiary of The OMG, which offers actionable DIY public relations solutions for your business. Stick around for this week’s Marketing Minute, where Maleeka shares three DIY PR solutions that entrepreneurs who are doing their own PR can implement into their business right now to get noticed! (hint: testimonials are nuggets of gold!) If you gained something from this episode, make sure to give it a rating and review and tune in next week for more marketing tactics from The Marketing Channel! To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and marketing tips: www.themarketingchannel.co Visit Maleeka’s website: www.yournewpublicist.com Follow her on Instagram www.instagram.com/officialmaleeka Follow her on Twitter www.twitter.com/officialmaleeka Connect with her on Facebook: www.facebook.com/officialmaleeka

Blog writing can be beneficial for many businesses, but it can be time-consuming and is definitely not everyone's strong suit. In this episode, I detail a few tips that will help you navigate blog writing, making it easier and less overwhelming, so that you can focus more time and energy on growing your business. I’ll also discuss six benefits of blogging, including topics such as SEO, thought leadership, and collecting an email list. She also shares other options that can provide similar benefits, like vlogging or podcasting. “My podcast page is literally the format of a blog page. The audio is embedded into each individual post and then I summarize the episode in the text below with necessary keywords and useful links.” Don’t miss The Marketing Minute where I provide you with four powerful tips to help you efficiently write blog posts. “Quality posts are much more effective, even if you can only push out one per month.” If you gained something from this episode, make sure to rate and review it and tune in next week for more marketing tactics from The Marketing Channel! To get in touch with Britt’ni, find her marketing resources, and subscribe to her newsletter for regular updates and marketing tips, visit her website: www.themarketingchannel.co Follow The Marketing Channel on Instagram Follow on Twitter Connect on Facebook Join The Marketing Mastermind Facebook group

Join me in this episode with Rotimi Kehinde, Founder, CEO, and Creative Director of Kingdom Branding Agency, an all-in-one design solution for startups, political campaigns, and organizations. We discuss digital marketing and branding, marketing for authors, and leading with purpose in your business. He starts by talking a bit about why he started his business and what they do, his political campaign work with 2019 Chicago mayoral candidate Amara Enyia, and why he thinks it’s advantageous for business owners to incorporate photography and video production into their marketing strategy. “Giving people a low bar entry into having a taste of your product is so important.”   - Rotimi Kehinde Rotimi explains to us how to achieve clean and consistent branding and why it’s essential for entrepreneurs to focus on. He talks about what he’s done in the realm of book publishing and marketing, noting his work with faith-based authors and virtual book launches. He even shares tips for launching and promoting a book, emphasizing credibility. Then, Rotimi speaks on living a life of purpose and creating a mission-driven business, as well as his network of creative leaders, GodKulture, that passionately uses creativity to do good all over the world. “A good part of marketing is communicating, I think that’s the essence of marketing.”   - Rotimi Kehinde If you gained something from this episode, make sure to rate and review it and tune in next week for more marketing tactics from The Marketing Channel! To get in touch with me and to find my marketing resources, visit my website: www.themarketingchannel.co Learn more about Kingdom Branding: www.kingdombranding.com Visit Rotimi’s website: www.rotimikehinde.com Follow him on Instagram: www.instagram.com/rotimi.kehinde.gk Connect with him on Facebook: www.facebook.com/yourpurposementor Connect with him on LinkedIn: www.linkedin.com/in/rotimikehinde

What does it take to create an effective marketing plan? Join me, Britt'ni Fields, in this episode to learn what you need to succeed in your marketing strategy. Having worked with many entrepreneurs, I’ve seen countless people diving into marketing before knowing how to go about it, which often ends up wasting a lot of their time and money on efforts that don’t work. You can’t expect marketing to achieve the growth you desire if you don’t do the research first. I talk about the importance of figuring out your target audience and humanizing them with a buyer persona, identifying the problem you want to solve for them, and researching your competitors. Knowing yourself and what you do is essential. You must be able to explain your mission to a six-year-old. I also explain the benefits of creating a SWOT (Strengths, Weaknesses, Opportunities, and Threats) chart and analyzing the performance of your marketing tactics. “Set goals so you know how to measure the success of your marketing tactics. The last thing you want to do is waste time and money choosing tactics that don’t perform the desired job.” Quantity. Don’t feel like you have to do it all right now, take it step by step. Towards the end of the episode, you’ll learn how to devise your target audience in The Marketing Minute. If you gained something from this episode, make sure to rate and review it and tune in next week for more marketing tactics from The Marketing Channel! “Now you can be thoughtful about your approaches and choose wisely because you’ve done the necessary research.” To get in touch with Britt’ni, find her marketing resources, and subscribe to her newsletter for regular updates and marketing tips, visit her website: www.themarketingchannel.co Follow The Marketing Channel on Instagram Follow on Twitter Connect on Facebook Join The Marketing Mastermind Facebook group

Welcome to the very first episode of The Marketing Channel. In this episode, I'll share my vision for this podcast and tell you more about me, your host, Britt'ni Fields. You'll hear what led me to start this podcast plus what to expect from the next two episodes.  To get in touch with Britt’ni, find her marketing resources, and subscribe to her newsletter for regular updates and marketing tips, visit her website: www.themarketingchannel.co Follow The Marketing Channel on Instagram Follow on Twitter Connect on Facebook Join The Marketing Mastermind Facebook group