The LeadGen Marketing Chronicles

Antoine Heftler

Through regular interviews, we will explore the impact of marketing building blocks on how a company can generate more and better qualified leads. This is the LeadGen Marketing Chronicles and I am your host, Antoine Heftler.

11 épisodes

How to power lead generation with an optimal marketing team.
15/12/2020
13:37
Ling Koay, CMO of Oneflow joins us to discuss when and how to build, grow and power a revenue-focused marketing team.
How translation impacts Lead Generation
07/12/2020
11:29
Erik Wennberg & Younes Marouane from Native Translation join us to discuss the human factors in translation and the challenges and opportunities of translation automation
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Using marketing to strengthen a community around cancer
01/12/2020
16:43
We discuss with Anusha Nayar from War On Cancer about how to use marketing to help people with cancer connect, share and feel better.
How Curiosity is key for LeadGen
24/11/2020
9:56
Couple of thoughts about how to trigger and use curiosity to trigger the first contact with your leads
How marketing impacts Lead Gen for young startups
17/11/2020
19:23
Alex Rangevik, consultant in growth marketing for B2B startups joins us this week
How the use of videos impacts Lead Generation
10/11/2020
15:31
Benjamin Kesler from Local Glimse joins us to discuss how to best use video to attract more and better leads
How cultural specificities impacts Lead Generation
03/11/2020
14:44
Victoria Kirk Owal joins us to discuss how to integrate cultural specifics into marketing and how they impact lead generation
How copy impacts lead generation funnel
28/10/2020
14:06
Rod Vallis joins us to discuss the key success factors of building a conversation with your leads. And how to use copy to optimize your engagement.
How Marketing Automation impacts Lead Generation
20/10/2020
20:33
This week, Joao Araujo Joao Araujo, joins us to discuss how marketing automation impacts lead generation.
How Branding impacts Lead Generation
13/10/2020
15:58
On our first episode, we review how branding impact Lead Generation? Gwen Lafage, General Manager @Sköna Europe joins us to discuss.

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The LeadGen Marketing Chronicles

Antoine Heftler

11 épisodes

How to power lead generation with an optimal marketing team.

How translation impacts Lead Generation

Using marketing to strengthen a community around cancer

How Curiosity is key for LeadGen

How marketing impacts Lead Gen for young startups

How the use of videos impacts Lead Generation

How cultural specificities impacts Lead Generation

How copy impacts lead generation funnel

How Marketing Automation impacts Lead Generation

How Branding impacts Lead Generation