Welcome to The Launch Lab Podcast! I’m Liz Melville, and I help course creators, just like you, ditch the drama and fear of launching to grow and scale using simpler launch strategies with more effective results. I’m the founder of The Launch Society, mum, and a Facebook Ads strategist to some of the top online entrepreneurs around the globe. Inside the podcast, we are going to be sharing the top surefire launch strategies that they use to take your online course to the NEXT level. I stumbled upon the amazing power of Facebook for marketing back in 2007 at my corporate job. As I gained more knowledge on the power behind Facebook ads I was able to spend less time attracting new clients and turn them into paying customers instead. I knew I had to go all-in and help other struggling, frustrated, and confused entrepreneurs do the same. Let’s face it! Launching and course creation can be daunting, exhausting, and overwhelming. Most of the time, we’re going about it alone and with little to no support. That’s all going to change now! This podcast is all about support and helping one another so that YOU can have the impactful launch strategy you deserve for your courses. For more information about the podcast, The Launch Society, or other ways you can work with me, check out: (https://lizmelville.com/) I would love to connect more with you on social media! You can find me at: IG: @the_lizmelville Facebook: facebook.com/lizmelvillesm Clubhouse: @Lizmelville
LL042 Facebook Ads in 2022: Changes, Strategies & Tips
25:31Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
LL041 How to Fix Your Evergreen Funnel and See the Sales Flowing Through
42:48Are you struggling to get customers through your evergreen sales funnel? What if you could have a chat about it with a master of persuasion, a sales psychology buff, and an evergreen funnel specialist? That’s exactly what we have on this episode of the Launch Lab podcast! My friend, and special guest Jackie Muscat, joined me to discuss just why your evergreen funnel isn’t converting! Jackie answered all of my questions about webinars, ad content, webinar signup pages, how to reach your ideal customers and a whole bunch of others! Are you ready to have customers flooding to your evergreen webinars and buying into your programs? Then you need to click on play now and have a listen of what Jackie has to say! [3:30] Why do you want Jackie's eyes on your funnel for 0.3 seconds? [6:20] How does a master persuader get into the niche of examining and supporting evergreen webinar funnels? [8:22] Why you should be on the lookout for money leaks! [12:33] How important is sales psychology when building an evergreen funnel, that not only performs well but the way you want it to? [14:15] What is the price of a yes versus the price of a no? [23:20] What do your clients believe to be normal? [28:04] Which part of the funnel should be focusing on the psychology of your ideal customer? [32:25] How a slight disconnect in your funnel can lead to a huge issue with conversion. [35:36] How can someone cut through confusion and overwhelm in order to identify where their funnel is going wrong and how can they fix it? Operation Funnel Fix Calculator: https://lizmelville.com/jackie Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
LL040 An Introvert's Guide to Growing A Successful Business Your Way - with Cat Paterson
35:32Are you an introvert who feels as though building an awesome and profitable business is out of your reach? You know the feelings I mean… You’re scared to put yourself out there. You start with the best of intentions but freeze up. You might already have a business and do your best to avoid marketing activities. If that all sounds like you, I have some great news for you! You can grow a successful business, online or offline, even if you’re an introvert The success club isn’t just for the extroverts! And my special guest this week, Cat Paterson; knows exactly what to do to get you moving in the right direction, and is here to share it with you on The Launch Lab Podcast! So whether you’re uninterested in putting yourself in front of the camera for lives or videos, don’t necessarily want to spend a ton of time connecting on a one to one basis, or; aren’t permitted to be visible because of your job or privacy concerns, this episode is perfect for you! You can learn how to create something fantastic in spite of all of those obstacles! Have I piqued your interest more than just a little now? Then it’s time for you to click play and learn more about how to build the business of your dreams even when you don’t feel like being around people! [6:35] Why introverts aren’t necessarily shy or unconfident, and Cat Peterson is a shining example. [10:30] When you know who you are and you play to your strengths, amazing things can happen! [12:35] The very clever funnel Cat created to allow her to be introverted and successful simultaneously. [18:14] How building your own profile will help you figure out the rest of your business! [25:00] You can do what other people are doing, you just have to change it into something that YOU enjoy. [28:00] The technology you use within your business can help you be the introvert you are meant to be, instead of trying to make yourself “fit’. More From Cat! Website: www.straighttalkingginger.com Instagram: www.instragram.com/catpatersonstg Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
LL039 Live Launch or Evergreen - Which is Best?
18:40Stick to the emotional rollercoaster and stress of live launching….or automate the whole shebang and put it on evergreen? The thought of "passive" income and having sales come in on autopilot can be tempting. But is live launching or evergreen best for YOUR business? In this episode of The Launch Lab Podcast, I’ll this walking you through this very question, AND focusing on what you need to consider before you make the shift to automation and evergreen! Do you keep finding you get caught up in the myths of how easy it is to move to an evergreen model too? Well, I’m even going to debunk a few of those myths too! Ready to discover whether an evergreen webinar truly does give you "passive" income? It’s time to figure out if going evergreen is the right move for you and your business! [6:40] What exactly is an evergreen webinar? [8:00] Time is of the essence with evergreen sales! Are you keeping things timeless? [9:05] Does the funnel at the end of your evergreen process actually convert? [12:05] What is the best way to keep traffic moving through your evergreen funnel? [14:45] How important is live interaction? Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
LL038 Getting More Followers, Leads and Sales From Instagram - with Samantha Parker
37:25Posts... stories... Reels.... IGTV... Instagram can be a bit of a minefield if you don't know what you should be posting AND that can lead to that little problem that hits so many of us - known as "social media paralysis"! Just the changes to Instagram alone can leave you feeling overwhelmed! And this is where my special guest, Samantha Parker, comes in. Sam has an incredible skill set and talent when it comes to making the most out of Instagram. Not only as a platform for marketing and promotion but also for using it to generate revenue! Since Sam has been helping me with my own Instagram account, I’ve decided to ask her ALL THE QUESTIONS that I’ve been dying to ask. This high paced episode covers A LOT, including: Where to start What content is best for repurposing How her team approaches Instagram for their clients and themselves What is the difference between all of the available posting styles! Instagram has been growing in popularity among entrepreneurs, course creators and business owners - and if you've been looking for a simple guide on how the heck you should get started, click play... you won't need to look any further! [5:02] Where do you take your first step with Instagram? [8:32] How do reels differ from stories? And how do you use both effectively? [12:50] How do you avoid getting caught up in vanity metrics and turn Instagram into revenue instead of just another platform you post to? [14:04] How does Samantha’s team approach Instagram? [17:00] Where do you put your core content, and how do you use this to repurpose for other post options? [19:00] The benefits of using an IG Live Room. [21:20] What is the deal with hashtags, and how do you choose "good ones"? [30:02] How do you overcome the fear of video and gain confidence to use it on Instagram? Catch up with Samantha! https://www.instagram.com/thesamanthaparker/ https://www.thesamanthaparker.com/link-in-bio Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
LL037 How to Simplify the Tech & Marketing of Your Online Business - with Toni Martin
31:39Do you struggle to know where to start when it comes to "all things tech" in your business? You want to generate leads and send them on the journey to becoming paying customers, BUT you don't quite know how to do it! Meet today's special guest, Toni Martin. Toni is an absolute ninja when it comes to the tech side of the customer experience! Between setting up funnels, marketing systems, and making entrepreneurs feel like they can truly succeed! In this episode of The Launch Lab Podcast, we fall down the technology rabbit hole and talk about: Where business owners should start when it comes to implementing tech into their processes How to choose the right tech solutions The minimum requirements to set up your customer journey, and Common mistakes to avoid! Save yourself a lot of time, hassle and future frustration by clicking play and start listening to this episode now! [6:55] Is tech so challenging that most people can’t do it? [8:15] Where should a business owner start when it comes to implementing technology and funnels in their business? [12:07] How do you go about selecting the right technology to get the job done? [15:27] What are the minimum requirements for setting up a customer journey and getting yourself out there to begin making sales? [18:55] Are there shortcuts people can take to learn the basics of tech and funnels at an accelerated rate? When should someone consider handing those roles to someone else? [22:25] What are some common mistakes people make behind the scenes of their funnels? Toni’s website: https://tonimartin.co Toni’s Tech Vault: https://tonimartin.co/training-vault/ Join the Facebook Community: https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
LL036 How to Build an Online Business That Stands The Test of Time - with Karen Kissane
46:32How do you make sure that your business is still around in ten years time? How do you ensure that your business not only has the resilience to stick around, but also to fund the lifestyle you want to live? Today I am joined by an amazing lady, who is also fast becoming a good friend Karen Kissane. And in this episode we're diving into how you set up a business that will truly stand the test of time AND compliment the life you aspire to have! We get into quite a few fun and fascinating topics including why many entrepreneurs struggle to build sustainable sales in their business, why some offers get customers buying while others get crickets, and how to get people showing up once you have the strategy mapped out and the offer created! If you’ve been struggling with overwhelm and wondering what your next move should be, you could find your solution right here. This episode covers a lot of ground. You may need to listen twice to get it all! [6:30] You can’t have an amazing business and have a chaotic life. [10:00] Why don’t people start businesses that last? Where do business owners go wrong? [15:05] Is the lack of strategy and planning a result of the barrier to entry to online business being so low? [23:40] How do people figure out the difference between an offer and a GREAT offer that people want to buy? [27:35] How integral is your offer to the core operation of your business? [33:15] How to avoid diluting your message and ensure your potential customers understand the outcome you provide! [36:20] Once you have the fundamentals figured out, where do you show up to get people to your offer? Be the first to get details of my 8 week, group coaching program, LAUNCHED! https://lizmelvlle.com/launched Karen’s Offer Creation Template: https://www.thesmartwomansbusinesshub.com/offerin60 Karen’s social links: https://www.karenkissanecoaching.com https://www.facebook.com/groups/thesmartwomansbusinesshub https://www.Instagram.com/karenkissanecoaching https://www.linkedin.com/karenkissane Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
LL035 Create, Launch & Grow Your Podcast - with Lynsay Gould
39:04How do I start a podcast? What do I talk about in my episodes? How do I grow my podcast? How do I get more podcast listeners? These are just a few of the questions that get answered when Lynsay Gould takes the microphone in the Launch Lab Podcast! In this episode, I took full advantage of having a tried, tested and true podcast and business coach on the show and ask all of the questions that I’ve been dying to get the answers to (which happens to be one of the benefits of having a podcast of my very own). If you’ve been playing with the idea of starting a podcast, or if you have a show of your own already started but want to become better at being a podcaster, and improve your show overall, then this is the perfect episode for you! [4:30] Why is audio so important and so popular right now? [7:30] Did Clubhouse spell disaster for podcasting? [10:00] Who would benefit from adding a podcast to their marketing strategy? [14:30] How do you move beyond the early stages of fear around podcasting and where do you start? [19:40] Is it wise to worry about podcast ranking charts and Apple Podcast’s New & Noteworthy category right away? [24:25] How do I get my podcast out there even more than it already is? [27:35] What are the biggest mistakes people make in getting their podcast out there? Lynsay’s website: https://www.thepodcastboutique.com/ Instagram: https://www.instagram.com/lynsayannegould/ Podcast Planner: https://www.thepodcastboutique.com/business-planner Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
LL034 How to Sell On Webinars Without the Sleaze - with Catherine Watkin
31:42Ever found yourself struggling to find the balance between HELPING people who need your services, and MAKING sales? Or have you sat there worrying that your price is too high? Or that you don’t have enough bonuses? How often do you feel as though your energy changes the second you ask for the sale? If any of these questions brought you out in chills because they are way too familiar, then you need to listen to this episode as I am joined by special guest Catherine Watkin! In this episode of the Launch Lab podcast we're focused on selling not only one to one, but one to many. And how being good at both will ultimately take your business to new levels of success! Catherine tells you exactly what you want to be honing in on in order to ensure your webinar is converting into sales! And the best part? You won’t have to compromise your values, or your integrity to get it done... you might even fall in love with selling in the process! [3:15] Helping those business owners who serve from the heart to sell comfortably and effectively without discomfort or sleazy tactics. [6:30] Overcoming those uncomfortable or even downright nasty feelings about sales and selling. [10:00] Taking the fear out of the sales pitch. [15:00] How to finesse your sales techniques without losing yourself and your values in the process. [18:05] The 2 biggest mistakes people make when selling one-to-many. [25:45] Can anyone sell, or does a great sales experience require a certain type of person? The 7 Steps to Yes! – free video training A step-by-step process for how to effectively guide your potential client through a conversation that ends with them saying "Yes please!" to working with you – in a way that feels totally authentic and comfortable for both you and the client (videos are just 3 minutes long and will have a bit impact on your ability to comfortably enroll clients! https://catherinewatkin.com/7steps/ Create a Business you Love (e-Guide) Because of my own story of creating a profitable business that I wasn’t fully in love with I’m really passionate about teaching business owners how to create a sustainable business that serves them over the long term This e-book contains my 3 secrets to creating a business they can fall in love - and STAY in love with, plus the place most people need to start if they want to create a business of ease and flow. https://catherinewatkin.com/freeguide/ Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
LL033 How to Get Paying Clients with a Facebook Group - with Christina Jandali
42:44How many times have you asked yourself: How do I grow my Facebook group? How do I get more engagement within my Facebook group? And once I've done that, how do I sell to my Facebook group? This week, I'm joined by special guest, Christina Jandali. And in this episode of The Launch Lab podcast, Christina and I discuss growth strategies, creating the perfect engagement posts, and when to be making offers to your group! So if you're always asking yourself HOW to truly leverage your Facebook group AND how to perfect your organic approach to compliment your paid growth strategies, then this episode is perfect for you! It doesn't matter whether you're only thinking about starting a Facebook group to support your business right now; or, already have an established group (but have been struggling to engage your members)... tune into this episode and implement what we’re talking about so you can see the results for yourself! [3:00] Getting to know Christina Jandali: What she does and who she helps! [6:00] Why Christina started using Facebook groups in the first place and what was her approach? [8:30] What Am I going to invite people to? [11:45] How do you ensure you’re getting the right people in your group? [18:20] How do you coach the people within the group to create a high performing community? [21:30] How do you balance time invested into your Facebook group with the results you wish to see from it? [28:40] Is it more worthwhile to run a launch from a group specifically created for the launch, or is it better to run the lunch in your free group? [30:20] What is the biggest mistake people make when setting up their Facebook group? [37:50] What can you do if you feel like you’re not getting anywhere with your group? Get Christina’s Facebook group package! https://deliveryourgenius.com/liz Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!