“The Knowledge Panel” - brought to you by InLinks.net - is a monthly show, with each episode focusing on one key topical SEO question and featuring a panel of SEO experts, hosted by Dixon Jones. Topics discussed so far include: - Are Keywords Dead? - What Schema Matters? - How is AI reshaping SEO?
The Fight of the Platforms
37:25On Episode 17 of the Knowledge Panel we have a debate between 3 leading SEO and marketing experts on whether having a WordPress site, a custom-coded site or an easy site builder is best for SEO. Representing WordPress sites is https://www.linkedin.com/in/jonoalderson/ (Jono Alderson) from https://yoast.com/ (Yoast). On the custom coding team is https://www.linkedin.com/in/crystal-carter-digital/ (Crystal Carter) from https://www.optixsolutions.co.uk/ (Optix Solutions) and arguing the case for the easy site builder side is https://www.linkedin.com/in/russelljeffery/ (Russ Jeffery) from https://www.duda.co/ (Duda).
YouTube and Podcast SEO
46:15Is obtaining organic YouTube and podcast success very different to conventional SEO for Google? How do you SEO for YouTube and podcasting and are there tactics and principles used in optimizing video and audio that would also be applied to traditional SEO? That’s what we’re going to be discussing on episode 16 of the Knowledge Panel. Joining your host Dixon Jones is https://www.linkedin.com/in/edrew/ (Emma Drew) from Online Media Biz, Dre de Vera from the https://www.youtube.com/channel/UCf99ytepIJxWaTtH06KfkHA (SEO Video Show) and Mark Asquith from https://www.captivate.fm/ (Captivate).
55:24What does it take to be a success with international SEO in 2021? Is HREFLANG still king or are there other key elements to optimizing your site/s around the world? And what about countries where Google isn’t the leading search engine? Are other search engines looking for something else entirely? Joining David Bain to discuss that on episode 15 of the Knowledge Panel show is https://www.linkedin.com/in/aleyda/ (Aleyda Solis) from https://www.orainti.com/ (Orainti), https://www.linkedin.com/in/michaelbonfils/ (Michael Bonfils) from https://www.seminternational.com/ (SEM International) and https://www.linkedin.com/in/japaneseseo/ (Motoko Hunt) from https://www.ajpr.com/ (AJPR).
Link Building Strategies That Work Now
47:56What link building strategies work best in 2021? What link building strategies used to work but aren’t a good idea nowadays? Those are just 2 of the questions covered in the Knowledge Panel Show – Episode 14. Joining Dixon Jones on this month’s show are https://www.linkedin.com/in/judithlewis/ (Judith Lewis) from https://www.decabbit.com/ (DeCabbit), https://www.linkedin.com/in/jonnyross/ (Jonny Ross) from https://fleek.marketing/ (Fleek) and https://www.linkedin.com/in/bibiraven/ (Bibi Raven) from https://bibibuzz.com/ (BibiBuzz).
How to Manage an SEO Team
48:44Are you struggling with getting the most out of your SEO team? Maybe you've recently moved into an SEO team management role and your wondering how you can be as effective as possible? Perhaps you're an agency owner and you'd like to improve your operation. If the above interested you, make sure you tune into this month's episode of the Knowledge Panel! Dixon Jones is joined by Aiala Icaza González (SEO Director at Reflect Digital), Helen Pollitt (SEO Team Manager at iTech Media), Si Shangase (Havas) and Laura Hogan (Owner, Sweet Digital Marketing Agency).
Local SEO in 2021
43:47What does best-practice local SEO look like in 2021? What platforms do you need to be on and how do you maximize the impact of your local search presence today? Joining Dixon to discuss that in episode 12 of the Knowledge Panel is Greg Gifford, Colan Nielsen, Joy Hawkins and Jason Brown.
SEO for Big Brands
48:55What immediate advantages have big brands got over small brands when it comes to SEO? Has keyword strategy changed for big brands over the past few years – if so, how? What are some of the biggest SEO challenges for big brands? Those are just 3 of the questions we’re asking this month’s panel – joining Dixon Jones are Martin MacDonald from MOG Media, Turgay Akar from PlayStation and Luis Rodriguez from Uber.
SEO for Startups
48:40What are the main SEO challenges associated with startups? As a startup, how do you compete with Goliath-sized pre-existing brands that currently dominate the SERP? How do you make an impact when your budget is lower, your team is smaller and your domain is less authoritative? Those are some of the topics that https://www.linkedin.com/in/dixonjones/ (Dixon Jones) explores in episode 10 of the Knowledge Panel with https://www.linkedin.com/in/fabrizioballarini/ (Fabrizio Ballarini) from https://www.linkedin.com/company/wiseaccount/ (Wise), https://www.linkedin.com/in/hellenbenavides/ (Hellen Benavides) from https://www.linkedin.com/company/giffgaff/ (giffgaff) and https://www.linkedin.com/in/kerstinreichert/ (Kerstin Reichert) from https://www.linkedin.com/company/tide-banking/ (Tide).
How to use big data to scale SEO
52:49It’s one thing to be able to SEO everything you can touch manually, but what happens when you manage a website that has millions of web pages? What happens to your SEO if you have millions of data points and it’s impossible to process and implement your SEO strategy manually? In Episode 9 of the Knowledge Panel we discuss how to use big data to scale SEO with several of the world’s leading experts in harnessing big data to power SEO activities – joining Dixon Jones are Wil Reynolds from Seer, Rachel Hildebrand from MoneyGeek and Laurence O’Toole from Authoritas.
What aspects of technical SEO do big brands miss?
54:38Although big brands tend to have bigger budgets, they also tend to have complicated structures and requirements. And this can also mean that other things get prioritised or thought about rather than a specific aspect of technical SEO. In this episode of the Knowledge Panel, we’ll be discussing which aspects of technical SEO big brands miss and the ramifications that this has on the brand’s overall success. Joining https://www.linkedin.com/in/dixonjones/ (Dixon) to discuss this are https://www.linkedin.com/in/antrobbo/ (Ant Robinson), https://www.linkedin.com/in/keithlgoode/ (Keith Goode) and https://www.linkedin.com/in/leascudamore/ (Lea Scudamore).