The Google Ads Podcast podcast

The Google Ads Podcast

Solutions 8

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

451 épisodes

Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing
17/12/2024
20:33
Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities. Related videos:💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:    • 💰 Google Ads Strategy Using AI To Out...   💣 The Best ChatGPT Prompt You're Not Using:    • 💣 The Best ChatGPT Prompt You're Not ...   💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT:    • 💣 Google Ads Copy Hack Using Google N...   0:00 Intro0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing4:51 Challenging Google’s search monopoly6:15 Perplexity vs. ChatGPT7:23 What you should be aware of as an advertiser11:21 User profile-based targeted ads15:08 The possible shift into content and the legal concerns about AI18:01 Impact of AI on big vs. niche websites19:10 Monetization and shared revenue models in AI platforms👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
New Strategy for Google Ads Performance Max & Standard Shopping Campaigns
13/12/2024
11:22
John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:✅ Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators:    • ✅ Google Ads and Meta Ads Management:...   ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:    • ⏳ The Importance of Analyzing Your Go...  💰 Why Meta Ads Is Critical for Increasing Google Ads Success:    • 💰 Why Meta Ads Is Critical for Increa...  0:00 Intro0:17 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns3:39 Case study6:09 Promising initial results👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGZvOU1VaV9pLUNTT2ZvNVlveG5CUEY0UC12d3xBQ3Jtc0tuS1hob0V1OE9pb2NjLU5Jb21fVmd6V0pscjVnNGVkVkpfWW1idUNnV29xTThwN1ZrSFRGdXEtRThyYlU5dUhfMTdiWGtST29FRHBLa1pTbHBpMEw2U245SWdJMkFidTJWQmM0V09jajF6aEFEZ3V4Yw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=D5Tn5hsWApE" rel="noopener noreferrer"...
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Meta Ads Black Friday and Cyber Monday Strategies to Boost Sales
10/12/2024
18:05
Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now.Related videos:💰 Google Ads Black Friday Cyber Monday Strategies & Results:    • 💰 Google Ads Black Friday Cyber Monda...   💰 Black Friday Google Ads Preparation:    • 💰 Black Friday Google Ads Preparation  🛒 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center:    • 🛒 Black Friday Tips & How to Set up P...   0:00 Intro0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales1:59 Running email generation campaigns5:09 Lead generation campaign format example6:09 Ad budget structure10:04 Creative tips for Black Friday and Cyber Monday13:10 Strategies for evergreen ads17:03 Additional sales tactics for Black Friday and Cyber Monday👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHJBT0wtalNFa0cxVm1kcEx5ZGNxZHlwQnBaZ3xBQ3Jtc0tuMS1jVWN2ajBfa280WU9yR05BOFVBNWV3WjJtdXAwRFRQTWdBaTVTOUJKN0Y2MGJNbFNabGNjRjNLcGQxa2FrU2Z4Y0MySElMWFQ2WWVDQ0xDVmNRM3o4TkFoVi1hT1JiYV9hU0Eya0RlcUtsUC1mdw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=raYV-CuMVN8" rel="noopener noreferrer"...
Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs
06/12/2024
7:35
Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💰 How to Lower Your Google Ads CPC:    • 💰 How to Lower Your Google Ads CPC   ❌ When to Avoid Running Performance Max Campaigns:    • ❌ When to Avoid Running Performance M...   ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:    • ⏳ The Importance of Analyzing Your Go...  💰 Meta Ads New Strategy: L0 Approach:    • 💰 Meta Ads New Strategy: L0 Approach   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...  👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday,...
Free Media Efficiency Ratio (MER) Tracker Sheet
29/10/2024
27:07
Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...0:00 Intro0:16 Free Media Efficiency Ratio (MER) Tracker Sheet6:10 Calculating profitability using COGS13:38 Using Datadrew17:51 RFM segments on Datadrew22:00 Using the MER tracker for client presentations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
ABO Approach for Successful Meta Ads Campaigns
25/10/2024
10:28
John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads. 👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💰 Meta Ads New Strategy: L0 Approach:    • 💰 Meta Ads New Strategy: L0 Approach   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...  0:00 Intro0:28 ABO Approach for Successful Meta Ads Campaigns5:07 Analyzing Meta Ads strategy metrics 8:29 Growth in Amazon and Shopify sales and subscribers👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and...
Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators
22/10/2024
15:47
Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance.Related videos:🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:    • 🔥 Google Ads Management: Dealing with...   💣 The Key Performance Indicators (KPIs) You Should Share to Clients:    • 💣 The Key Performance Indicators (KPI...   ✅ To-Dos on Your First Call With a New Client:    • ✅ To-Dos on Your First Call With a Ne...   📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:    • 📧 Mastering Email Responses: Pro Tips...   🔍 PPC Talks: What to Check Before Onboarding a Client:    • 🔍 PPC Talks: What to Check Before Onb...   🤝 What We've Learned About Effective Client Management:    • 🤝 What We've Learned About Effective ...  🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:    • 🚀 Client Management Tips From The Pro...   0:00 Intro0:26 Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators5:10 Data presentation10:36 Google Ads and Meta Ads work together 👉 Get free guides, templates, SOPs, checklists,...
The Key Performance Indicators (KPIs) You Should Share to Clients
18/10/2024
14:46
Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more.Related videos:💸 Why You Should Not Rely on In-App Metrics:    • 💸 Why You Should Not Rely on In-App M...   💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:    • 💸 Meta Ads Case Study: Doubling ROAS ...   💸 How to Run Advantage+ Shopping Campaigns for Success:    • 💸 How to Run Advantage+ Shopping Camp...   🔥 Measure Your Campaign Success Beyond ROAS:    • 🔥 Measure Your Campaign Success Beyon...   💰 Why Meta Ads Is Critical for Increasing Google Ads Success:    • 💰 Why Meta Ads Is Critical for Increa...   0:00 Intro0:18 The Key Performance Indicators You Should Share to Clients5:43 Turning off Meta Ads10:54 nCAC basis👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend
15/10/2024
13:58
Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%. Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance.Related videos:💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months:    • 💰 Achieving 31% Google Ads Return On ...  🎯 Guide to Meta Ads Targeting | Part 1:    • 🎯 Guide to Meta Ads Targeting | Part 1   0:00 Intro0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend7:40 Audience targeting strategy9:04 Bottom of the funnel campaign👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
How to Run Advantage+ Shopping Campaigns for Success
11/10/2024
10:24
Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers. Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a new client, highlighting dramatic improvements in performance after implementing the understanding of how Advantage+ campaigns work and using the L1, L2, & L3 approach.Related videos:💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:    • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:    • 💸 Meta Ads Case Study: Doubling ROAS ...   0:00 Intro0:33 How to Run Advantage+ Shopping Campaigns for Success4:26 The truth about Advantage+ Shopping Campaigns6:29 L1, L2, L3 approach8:29 Increase in first time customers👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...

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