EP #114 Luka Hocevar: Building A Personal Brand

Rachel Henley has one of the most popular and fastest growing IG accounts in the fitness industry. Learn how: -She used a lead magnet to grow a 90,000 subscriber email list. -How social media and her list helped explode her business. -How knowing her metrics helps. -How she uses her authentic humour to attract her ideal audience. -Social media has changed her life but how little has changed about her. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Jaime Filer joins me in a discussion about focusing on how the other person can come out of an interaction better and why she so naturally approaches interactions this way. Jaime takes a selfless interest in others while knowing how to ask for opportunities that also provide value to the person she's asking. Please check out more of Jaime: https://www.instagram.com/jaim91?igsh=MWVxYWpxdHM2N2R6eg== --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Nick Shaw, co-founder and CEO of Renaissance Periodization guests to talk about: -How RP succeeded when it let Dr. Mike Israetel be his authentic self -How to navigate conflict with people online -The role luck plays in success -Dealing with rough patches -Getting comfortable with self promotion -and more --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Mark Young has been long overdue for an appearance. Mark made a surprise appearance at my 2023 conference after a major health scare and painstaking road to recovery. Follow the tale Mark shares with Mark's trademark humour. Mark also shares his experience and wisdom from a lengthy career that predates the rise of social media. He shares how affiliate networks and blogs worked, and lessons that endure. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Dr Natasha Barnes joins to talk about: - her work coaching climbing athletes - important concepts in strength training that coaches should focus on, - How she runs her online programs and lessons for coaches in developing their own - Navigating fear of injuries with clients -Boundaries vs responsiveness -and much more --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Should you specialize in nutrition or training, or do both. Andres Vargas provides context and why he offers both for his clients. We also wade into the confusing realm of social media training, and talk about the fundamental that matter and the sensational stuff that doesn't. Plus much more. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Take a lesson from Tasha Whelan's kind, generous, and abundant mindset. Tasha is the consummate cheerleader for friends and peers all while working tirelessly to be successful leader, coach, and educator. Notice how Tasha tries to flip the questions and attention back on me during this fun discussion. We discuss where this comes from, the importance of communication skills, and other notes on continuing education. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Sean Madden joins on a special episode, lifetime #300. Going forward I will officially count all 300, including the original 150 with my good friend Dean Guedo as cohost. Sean talks about: - the growing popularity of MMA within fitness and in general -important training considerations for MMA -coaching a celebrity(someone I personally am a big fan of) listen in to find out who --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Paul Revelia joins to talk about the impact of having like minded peers, role models, and kindred spirits close to him throughout his career. We talk about how Paul went from a 1 man show into hiring a team and what it's allowed him to do with his career. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support

Today I’m joined by Shaina Garcia, an IFBB Pro competitor and coach based in Perth Australia  Today you’re going to get: -The value of an IFBB pro card and if it’s enough to set you up as a coach -Why dedication and care for your clients works -Importance of relatability as a coach -Dealing with the pressure to maintain a certain look while balancing physical and mental health -How to encourage a winning mindset with clients  -and more --- Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support