122: The A2Z of B2B Marketing Part 22: V is for Value Propositions Today we continue our A-Z of Business Marketing. We're

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached V.  V stands for Value Propositions.  

B2B Marketer Dave Stevens hears from three experts on the topic today:  Director of Digital Potential Hugh Griffiths, Founding Partner at The Magnus Club Teresa Allan, and Strategy and Planning Director at Transmission Barry Richards.