117: The A2Z of B2B Marketing Part 17: Q is for Qualifying Leads
25/09/2021
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31:48
The A2Z of B2B Marketing Part 17: Q is for Qualifying LeadsToday we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached Q. Q stands for Qualifying Leads. B2B Marketer Dave Stevens hears from three experts on the topic today: Director at Precept James Ealey, Head of Marketing at Touchlight Robin Bodicoat, and Joint Managing Director of Mutual Value Stuart Maister.
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