0:00
42:53
One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.
D'autres épisodes de "The Big Story"
Ne ratez aucun épisode de “The Big Story” et abonnez-vous gratuitement à ce podcast dans l'application GetPodcast.