Ep. 189: How to Be Visible

Have you ever wondered:Should this content be free? Or only for clients?How much do I give away for free?Where do I draw the line between what’s free and what isn’t?Many of my clients ask these questions, and honestly, I struggled with this earlier in my business too. While it is one of those things you learn through experience and eventually find where your personal line is - I want to share my lessons and secrets with you and help you save time not learning things the hard way. On today’s episode of the Simple Online Business podcast, I’m breaking down some ways to think about what to offer for free and what to reserve for clients. I’m also discussing the challenge of setting boundaries when it comes to free value. I know you’re going to love this one.YOU’LL LEARN:How to find the right balance between providing value free content and growing your businessHow free content can build a sustainable businessThe importance of offering valuable free content to build trust and relationships with your audienceHow to set clear boundaries when offering free and paid contentLet’s Connect! See how to work with me HERE

These are two major myths that are often talked about in the entrepreneurial world:Marketing = social mediaYou have to be on social media to get clients. Listen… I’m a huge proponent of social media. For all the flaws, it gives us access to SO MANY connections with new people, for free. Yep, it takes work. But it’s also such an advantage for beginning business owners. And while I’m usually giving you tips on how to connect with people on social media - today I want to introduce you to a whole other world of possibilities… growing a business without using it. On today’s episode of The Simple Online Business Podcast I'm chatting with my client Shannon, who recently had her first 10k month without building an audience on social media, about her inspiring journey of embracing change and discovering the freedom entrepreneurship brings. We talk about how she got started, the obstacles she’s overcome and the power of coaching and community in business growth.YOU’LL LEARN:How effectively communicating with teams and clients about workload and availability can positively impact a business's growth and successWhy setting boundaries and seeking support are important pillars of business success.Why building a strong team and creating a supportive work environment is the key to sustained growthLearn more about Shannon:Shannon is the CEO of Lifetime Stress Relief, a virtual assistance & online business management company that specializes in email & calendar management, preventing overwhelm and burnout, and developing systems to save time. Yes, we research refrigerators and check emails, but we also save time for life on our clients' calendars, act as a gatekeeper between customers, and remember the special dates in our clients' lives. When not working, Shannon loves to travel and be outside with her puppy, Ruby Tuesday, painting, surfing, or reading!Visit her website hereLet’s Connect! See how to work with me HERE

Last fall, I had a coaching conversation with my client, Brittany. She had been trying to consistently sign coaching clients for a couple years, but it just wasn’t working. She had an offer, a website, decent social media engagement… and yet it just wasn’t turning into paying clients. Almost immediately on our conversation, I realized the issue. I told her what I saw, and what to do differently. She implemented this advice and started signing lots of clients right away. She’s been consistently signing clients ever since. What I found interesting is that she mentioned to me that she had thought about working with me a couple years before but didn’t - and wished she didn’t wait. On today’s episode, I have Brittany on to talk about our conversation, the advice I gave her, and the decision to invest in coaching with me. This episode is a fun look into what it’s actually like to be my client. This podcast episode will be super inspiring for any business owner. YOU’LL LEARN:How to transition from a brick-and-mortar business to the online spaceWhy people struggle with finding the right offer and marketing services and how to fix thisHow to be successful in signing clients and managing a growing businessThe importance of belief and confidence in your businessLearn About Brittany:Brittany Hagemann is a licensed CA Esthetician turned Esthetician Business Coach. After opening her acne business in San Diego in 2017, she grew it to a six figure business in under two years. She currently helps other esthetician business owners grow their business to six figures and beyond. When she's not working with her clients, she's spending time with her daughter and husband.Visit her website hereFollow her on InstagramListen to here podcast here: Estheticians Earning MoreLet’s Connect! See how to work with me HERE

Have you ever felt like your business was moving too slow? You feel like you are doing all the right things, but it’s not getting the results you want fast enough.So many business owners are tempted to quit or pivot when this happens… losing the momentum they were building, and restarting the clock between where they are now and the results they want to achieve. Don’t be one of them.On today’s episode of the Simple Online Business podcast, I’m talking about why things feel slow and how to love the process… because it changes everything. YOU’LL LEARN:The importance of enjoying the journey of business rather than fixating on the destinationThe concept of "going slow to speed up"Why focusing on the process is key to building a sustainable online businessHow the "microwave popcorn effect" can revolutionize the way you approach your business growthLet’s Connect! See how to work with me HERE

Whether your business works or not depends on 3 things:your marketingyour ability to sellyouIt's why I have said this for years: every problem in your business is either a marketing problem, a sales problem, or a CEO problem.On today’s episode of the Simple Online Business podcast, I am going to dive deeper into how to diagnose problems in your business to make sure you are solving the right problems. If you don’t diagnose your problem correctly, you’ll be solving the wrong problem - and it won’t fix your results. You don’t want to miss this episode! YOU’LL LEARN:Why it’s important to diagnose problems in your businessHow to identify and address marketing, sales, and CEO (mindset) problemsWhy there is a need to correctly identify the root cause of your business strugglesHow misdiagnosing business problems can lead to applying the wrong solutionsLet’s Connect! See how to work with me HERE

Has business ever felt really heavy, confusing, and unclear for you?If the answer is yes, you are NOT alone. When business feels really hard, you start to lose confidence, motivation and makes it so much harder to show up… which of course makes it harder to get the results you want. On today’s episode of the Simple Online Business podcast, I’m talking about one strategy to make business easier - playing to your strengths. We all have things we are naturally good at, or become good at through practice… and these things illuminate the way to the marketing and business strategies that will work best for us. YOU’LL LEARN:The Importance of playing to your strengths in businessWhy embracing yourself and your strengths is not just a relief, but a strategy for successHow to create content that resonates by simply doing what comes naturally to youHow a boost in self confidence can transform the way you present your business and how others perceive itWhy believing in yourself and your services is appealing to potential clientsLet’s Connect! See how to work with me HERE

Does selling give you the ick?So many business owners struggle with the idea of having to sell - and even if they think they are ok with sales, there’s sometimes still an underlying vibe of “the ick” that makes it hard for them to make offers.Let's face it, selling can bring on a lot of negative emotions. Many of us feel gross, icky, or unnatural when we think about having to sell something.But… as business owners selling is an essential part of our business. We have to have a good relationship with selling, in order to have a successful business and be able to achieve our goals and make money.On today’s episode of the Simple Online Business podcast, I’m talking about the selling ick factor - why it happens, and how to reframe the way you approach selling so that you feel good about it…and the people you’re selling to also feel good. (yes this is possible!)YOU’LL LEARN:●     Why you feel “icky” when it comes to selling and how to overcome it●     The impact of negative experiences with sales●     How to shift your mindset to focus on helping and serving potential clients●     The importance of transparency in pricing and avoiding the bait and switch tactics●     The most effective ways to make selling feel comfortable and authenticLet’s Connect! See how to work with me HERE

“Everyone else has it all figured out.”I know this can feel really real sometimes, but I’m here in your inbox today to say this is 100% untrue. False. Myth. This is a very common misconception in entrepreneurship.This thought can alter your perception, affecting everything from your self-image to your business goals and the challenges you face.On today’s episode of the Simple Online Business podcast I’m talking about why this negative thought is actually a bit more diabolical than you might initially think… and I’m going to do my very best to help you shake it loose and feel better about yourself and your business if you are someone who tends to think everyone else knows something that you don’t.YOU’LL LEARN:The effects of "perfect business" illusion and how it skews our visionHow to avoid comparing yourself to others and focus on your own unique strengthsHow to embracing the journey of continuous learning and problem-solvingWhy it’s important to embrace your own journey as a business owner Let’s Connect! See how to work with me HERE

Many of us struggle with confidence, which, by the way, is very normal and is very much part of having a business and being an entrepreneur.On today’s episode of the Simple Online Business podcast I’m talking about confidence as a mental discipline, how to manage these types of feelings and building on existing confidence.YOU’LL LEARN:Why it’s important to reflect on your wins and impact, no matter how big or smallHow to build and maintain confidence and what to avoid when feeling fragileHow music can lift your spirits and the impact of confidence boosting songsWhy it’s important to pull from a foundation of existing confidence instead of focusing on  the skepticismLet’s Connect! See how to work with me HERE

Recently someone asked how much I made in my first 3 years of business. Here’s the answer:2017: $40 (not a typo)2018: $42k2019: $210kAnd if you know my story, you know I made almost $800k in 2020, year 4.On today’s episode of the Simple Online Business podcast, I’m sharing the two major things I did in 2019 to grow, and the one thing I did in 2017 and 2018 that set me up for explosive growth in 2019 and 2020.YOU’LL LEARN:The significance of playing big and growing belief and confidenceHow to stand out from other coaches/business owners doing the same thing as youHow to take responsibility for internal growth and be intentional about achieving goalsWhy I encourage you to dream bigger and set ambitious goalsWhy it’s important to take action, be willing to fail, and embrace internal growthLet’s Connect! See how to work with me HERE