TED Business podcast

The art of persuasive storytelling | Kelly D. Parker

17/06/2024
0:00
16:30
Reculer de 15 secondes
Avancer de 15 secondes

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work. 

Want to help shape TED's shows going forward? Fill out our survey!


For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.


Interested in learning more about upcoming TED events? Follow these links:

TEDNext: ted.com/futureyou

TEDSports: ted.com/sports

TEDAI Vienna: ted.com/ai-vienna

Hosted on Acast. See acast.com/privacy for more information.

D'autres épisodes de "TED Business"