Talk IP to me

Jiri Slavík is a Prague-based Czech and European Patent Attorney with more than 10 years of in-house pharma IP experience. He leads the IP legal team at Adalvo, a B2B pharmaceutical company that develops generic medicines and licenses them to pharma companies worldwide. He is also a registered UPC representative (European Patent Litigator), a European Design Attorney before the EUIPO, and the co-founder of IP duo, a two-attorney practice he runs on the side for the cases he finds most interesting. He started out as a chemist - and as a friend once told him, "It's easier for a chemist to learn law than for a lawyer to learn chemistry."In this episode, Jiri joins David Breitenbach, CCO at PatentRenewal.com, to explain how a generic medicine gets to market when someone else holds the patents - from IP landscaping a decade before launch to the Unified Patent Court, which may soon decide how early generics can enter the European market.They discuss why IP is the one function in generic drug development that is there from the first idea to launch day, why the UPC's opt-out regime turns patent strategy into a chess game, and the UPC Court of Appeal case on public access to court documents that Jiri worked on outside his day job.In this episode, you'll learn:◼️ How a chemist with no IP background ended up as a European Patent Attorney◼️ The two layers that protect a new medicine: regulatory data exclusivity and patents (compound, formulation, use, and process)◼️ Why SPCs exist, and why the consensus is roughly 15 years of exclusivity once a product launches◼️ What a generic medicine actually is - and why "copy" undersells value-added products like one pill a day instead of three◼️ Why generic companies are planning today for launches in 2030-2035, and why being on the market on day one matters so much◼️ How IP landscaping finds the patents you need to design around, and the ones with vulnerabilities◼️ Why a company based outside the UPC countries can still be sued at the UPC◼️ How the opt-out regime leaves generic companies watching from the sidelines◼️ What one court for Europe, unitary SPCs, and the EU pharma reform could mean for generic market entry◼️ Why a patent does not give you the right to enter the market - and how to estimate what a patent is worth00:00 Intro: from chemist to patent attorney03:05 Czech exams, the EQE, and IP duo: when do you sleep?05:53 How a new medicine is protected: data exclusivity, patents, and SPCs08:37 Planning today for a 2035 launch, and the race to be first10:38 What a generic medicine is, and how IP shapes it from day one14:04 Litigation and an IP landscape that never stands still17:05 The UPC explained - and why you can be sued without being a member19:46 Opt-outs, a patent chess game, and a landmark UPC case22:43 One court for Europe: what changes in the next 5-10 years26:14 Rapid fire IP confessions, and how to value a patentFollow Jiří:https://www.linkedin.com/in/jirislavik/https://ipduo.eu/Join PatentRenewal.com's circle on LinkedIn:https://www.linkedin.com/company/patentrenewalcom/Follow David:https://www.linkedin.com/in/david-breitenbach/LISTEN TO THE SHOWSpotify:Apple Podcast:GET IN TOUCHOur website: https://patentrenewal.com/About usAt PatentRenewal.com, we believe IP renewals should be simple, transparent, and stress-free. We care about innovation and about making IP easier to understand and easier to use. That's why we created Talk IP to me, the podcast that brings fresh conversations to the world of intellectual property. In each episode, innovators, IP experts, founders, and legal minds share real stories, hard-won lessons, and practical insights you can actually apply in your work.Our goal is simple: make IP feel human, practical, and accessible.

Eric McGill is the founder and lead analyst at Patentelligence, an AI-powered patent valuation and decision-support platform. Before building it he spent more than two decades inside the technology transfer world - Senior Technology Manager at NASA Goddard Space Flight Center's Strategic Partnerships Office, plus work for the FDA, two US Army labs, universities, startups and tech transfer hubs. He has screened over 1,500 technologies. He is also an inventor himself: he dropped out of a molecular biology PhD to commercialize his own patent, spent six years building the product and the business around it, and eventually licensed it to a larger partner.In this episode, Eric joins David Breitenbach, CCO at PatentRenewal.com, to answer the question that sits underneath every patent portfolio decision: how do you know which patents to keep alive, and which to let lapse?In this episode, you'll learn:◼️ Why "renew everything" is the real default at most companies - and what it costs◼️ What CLP (commercialization likelihood percentage) measures, and how 29 factors feed into it◼️ Which commercialization factors carry real signal◼️ Why inventor and organization reputation is the most overrated signal in patent value◼️ The "application effect": how platform patents get killed by picking the wrong vertical◼️ The first steps for an inventor with no budget and no valuation tool◼️ How to turn a renewal deadline into a due diligence trigger instead of a payment◼️ Why half of US patents are still being maintained at 11.5 years - and why most of them shouldn't be00:00 Introduction01:46 Eric’s journey from inventor to IP commercialization03:58 Why impressive patents can have little commercial value07:20 How companies make patent renewal decisions11:44 Evaluating patents with 29 commercialization factors17:00 Practical advice for inventors and patent owners20:58 Reassessing patents that look valuable on paper27:20 Rapid-fire questionsFollow Eric:https://www.linkedin.com/in/ericsmcgill/https://www.patentelligence.ai/Join PatentRenewal.com's circle on LinkedIn:https://www.linkedin.com/company/patentrenewalcom/Follow David:https://www.linkedin.com/in/david-breitenbach/GET IN TOUCHOur website: https://patentrenewal.com/About usAt PatentRenewal.com, we believe IP renewals should be simple, transparent, and stress-free. We care about innovation and about making IP easier to understand and easier to use. That's why we created Talk IP to me, the podcast that brings fresh conversations to the world of intellectual property. In each episode, innovators, IP experts, founders, and legal minds share real stories, hard-won lessons, and practical insights you can actually apply in your work.Our goal is simple: make IP feel human, practical, and accessible

Megan Carpenter is an internationally recognized IP scholar and the former Dean of the University of New Hampshire Franklin Pierce School of Law, one of the top IP law schools in the US. After eight years leading the school, she recently stepped down, climbed Kilimanjaro, and is now traveling the globe visiting sake breweries, wine regions, and trade associations to research her next book on geographical indications.In this episode, Megan joins David Breitenbach, CCO at PatentRenewal.com, to break down one of the most underused and least understood tools in IP: geographical indications, and what they reveal about the future of place, authenticity, and global trade.They discuss why a GI is a collective right owned by a community rather than a company, how a 24th-generation sake brewery in Yamagata uses GI protection to build trust in export markets, why climate change is turning wine into a "canary in the coal mine" for place-based IP, and why the word "Prosecco" nearly held up an entire EU-Australia trade agreement.In this episode, you'll learn:◼️ What a geographical indication actually is - and how it differs from a trademark◼️ Why GI creation can be both top-down and bottom-up, using Japan's prefecture system as an example◼️ How a 24th-generation sake brewery uses GI to signal authenticity to export markets◼️ Why climate change is reshaping champagne, Bordeaux, coffee, and olive oil regions◼️ Why wine is a "canary in the coal mine" for the future of place-based IP◼️ What producers are actually worried about: oversupply and generational shifts in demand◼️ Why emerging regions should build flexibility into GI systems instead of locking in identity too early◼️ How a for-profit company should use GI alongside trademarks and patents, not instead of them◼️ Why the "Prosecco" dispute nearly derailed the EU-Australia free trade agreement◼️ Why IP professionals need to think holistically instead of working in legal silos00:00 Intro: the most misunderstood tool in IP01:00 Stepping down as dean, and climbing Kilimanjaro06:00 The new book: how a place turns identity into value10:00 GI 101: geographical indications vs trademarks14:00 Who creates a GI? Inside Japan's prefecture system17:00 Sake in Yamagata: craft, process, and a 24th-generation brewery20:00 Why GIs win the export market: storytelling and taxonomy24:00 Can champagne still be champagne? Climate and the "canary in the coal mine"30:00 What producers actually worry about: oversupply and a generational shift34:00 Advice for emerging regions: build in flexibility, time it right38:00 How a for-profit company should actually use GI40:00 Rapid fire: niche, static, and the Prosecco standoff44:00 Thinking holistically: why IP doesn't fit in neat boxes50:00 Optimism, pessimism, and IP's own "IP problem"Follow Megan:https://www.linkedin.com/in/megancarpenter/Join PatentRenewal.com's circle on LinkedIn:https://www.linkedin.com/company/patentrenewalcom/Follow David:https://www.linkedin.com/in/david-breitenbach/GET IN TOUCHOur website: https://patentrenewal.com/About usAt PatentRenewal.com, we believe IP renewals should be simple, transparent, and stress-free. We care about innovation and about making IP easier to understand and easier to use. That's why we created Talk IP to me, the podcast that brings fresh conversations to the world of intellectual property. In each episode, innovators, IP experts, founders, and legal minds share real stories, hard-won lessons, and practical insights you can actually apply in your work.Our goal is simple: make IP feel human, practical, and accessible.

Massimo Sterpi is an Italian lawyer specializing in intellectual property, new technologies, and art law. He is a partner and Head of IP in Rome, has litigated over 250 IP cases across borders, and is also a passionate art collector.In this episode, Massimo joins David Breitenbach, CCO at PatentRenewal.com, to explore how emerging technologies are changing art, copyright, and the wider IP landscape.They discuss why artists often act as the “R&D department of humanity”, how AI-generated work challenges traditional ideas of creativity, why data may now be one of the most important assets in IP, and why lawyers need to become more flexible, industry-focused advisors in a world where technology moves faster than legislation.In this episode, you’ll learn:◼️ Why artists are often the first to experiment with emerging technologies◼️ Why AI may be “recreative” rather than truly creative◼️ How copyright, patents, trademarks, and trade secrets are being reshaped by digital technology◼️ Why data is becoming one of the most valuable assets in the AI economy◼️ What artists should consider before using AI tools in their work◼️ Why AI training data raises major copyright and fairness questions◼️ How the Brussels Effect can turn EU regulation into a global standard◼️ Why trade secrets are becoming more important for software and algorithm protection◼️ Why future IP lawyers may need to become industry specialists, not just legal specialists00:00 Intro01:08 Why artists are the R&D department of humanity02:33 Art as a testing ground for new technology03:10 NFTs, neural networks, and early AI art04:10 Why AI mimics rather than truly creates05:39 Why law moves slower than technology06:42 IP territoriality in a borderless digital world07:54 Why copyright and trade secrets are gaining importance08:14 Why data is the new IP09:22 How IP work is shifting toward technology law09:48 Neural implants and the rise of neuro rights11:04 Can artists use AI to support their work?12:00 AI tools, terms, and copyright risk13:35 The Church of Prompts and AI-assisted art14:20 AI agents and humans as physical executors15:43 AI companies, training data, and artist infringement16:41 Should creators be paid when their work trains AI?18:06 Territorial issues in global copyright enforcement19:31 The Brussels Effect and global AI regulation21:47 Why algorithms are often protected as trade secrets22:42 Trade secret disputes and employee movement23:36 Why lawyers need to become more flexible24:08 From legal silos to industry expertise24:37 How to become an expert in a specific field26:15 Rapid fire IP Confessions26:22 Patents or copyright?26:34 A client habit Massimo loves to see27:10 Advice for software companies protecting trade secrets28:06 What patent offices could do better28:39 The artwork Massimo would love to own29:03 Final thoughts: stay close to the next new thingFollow Massimo:https://www.linkedin.com/in/massimo-sterpi/Join PatentRenewal.com’s circle on LinkedIn:https://www.linkedin.com/company/patentrenewalcomFollow David:https://www.linkedin.com/in/david-breitenbach/GET IN TOUCHOur website: https://patentrenewal.com/About usAt PatentRenewal.com, we believe IP renewals should be simple, transparent, and stress-free. We care about innovation and about making IP easier to understand and easier to use.That’s why we created Talk IP to me, the podcast that brings fresh conversations to the world of intellectual property. In each episode, innovators, IP experts, founders, and legal minds share real stories, hard-won lessons, and practical insights you can actually apply in your work.Our goal is simple: make IP feel human, practical, and accessible.

Carl Hamsten is a patent examiner, specialised in biotechnology at the Swedish Intellectual Property Office (PRV) and is also connected to PRV Consulting, which provides patent search services including novelty searches, FTOs, and validity searches.In this episode, Carl joins David Breitenbach (CCO, PatentRenewal.com) to explain what patent examiners actually do, how inventors can prepare stronger patent applications, why novelty searches matter much earlier than most people think, and what Sweden gets right when it comes to innovation, research, and IP awareness.In this episode, you’ll learn:◼️ What a patent examiner actually does day to day◼️ What PRV Consulting does - and the one thing it deliberately doesn't do◼️ How to prepare a strong application before you even file◼️ Why a novelty search is one of the most underused tools in an innovator's arsenal◼️ How patent information can help with R&D, market research, and competitor mapping◼️ What makes a patent application stronger from an examiner’s perspective◼️ Why Sweden ranks #2 in WIPO's Global Innovation Index◼️ What the "teacher's exemption" is and why it fuels Swedish life science◼️ Why treating a patent as a checkbox is the most common mistake Carl sees00:00 Intro01:08 What Carl actually does as a patent examiner - and what PRV Consulting is03:08 What happens when an application lands on Carl's desk05:12 Why examiners want to grant strong patents - not just reject06:27 How to prepare before filing - and why novelty searches matter early09:03 How patent search results help R&D, strategy, and competitor mapping11:27 The challenge of searching through 160 million patent documents13:13 How PRV works with EPO tools and databases14:13 Sweden as a country of innovation16:31 The teacher's exemption and why it matters in Sweden18:38 Biotech success stories and university spinouts20:24 Why IP education should start earlier in universities22:44 Novelty, inventiveness, and what applicants need to prove24:49 Rapid fire: the best and worst parts of being a patent examiner26:00 The IP myth Carl would retire forever27:43 Why raising IP awareness earlier matters - and why publishing too early can hurt you30:35 Should you start nationally or go straight to PCT/EPO?33:01 Carl's final message: IP should always be on the tableFollow Carlhttps://www.linkedin.com/in/carl-hamsten-3979451/PRV - Swedish Intellectual Property Officehttps://www.prv.se/en/PRV Consultinghttps://www.prv.se/en/prv-consulting/Join PatentRenewal.com’s circle on LinkedIn:https://www.linkedin.com/company/patentrenewalcomFollow David:https://www.linkedin.com/in/david-breitenbach/GET IN TOUCHOur website: https://patentrenewal.com/About usAt PatentRenewal.com, we believe IP renewals should be simple, transparent, and stress-free. We care about innovation and about making IP easier to understand and easier to use.That’s why we created Talk IP to me, the podcast that brings fresh conversations to the world of intellectual property.In each episode, innovators, IP experts, founders, and legal minds share real stories, hard-won lessons, and practical insights you can actually apply in your work.Our goal is simple: make IP feel human, practical, and accessible.

András Jókúti is the Director of the Patent and Technology Law Division at WIPO (the World Intellectual Property Organization). Before joining WIPO in Geneva, András served as Director-General for Legal Affairs at the Hungarian Intellectual Property Office and worked across ministries and universities as an IP legal advisor.In this episode, András joins David Breitenbach (CCO, PatentRenewal.com) to break down how WIPO actually works in practice - why the patent system is under real pressure from AI, what the global IP community is (and isn't) doing about it, and why Standard Essential Patents are quietly becoming one of the most contested areas in IP today.In this episode, you’ll learn:◼️ Why “IP is not a value in itself”, and what it’s actually for◼️ WIPO’s four pillars: awareness, policy/soft law, global infrastructure (like PCT), and stakeholder empowerment◼️ AI + patents in three angles: AI as part of the invention, AI-assisted invention, and AI used by patent offices◼️ The real policy question behind “AI inventors”: how much human contribution should be required?◼️ Why global AI “normative work” is still far away - and why guidance/benchmarks matter now◼️ SEPs explained in plain language: standards, “essential” patents, and why FRAND disputes happen◼️ What WIPO's mediation pledge means for SMEs in the IoT space00:00 Intro01:08 What WIPO does - the four pillars03:36 WIPO as a "coach": advising member states without imposing solutions07:32 When AI lands on the table: how WIPO navigates global tech disruption09:19 Three angles of AI's impact on the patent system13:05 How close is international AI legislation for IP?15:27 AI and the developing world: widening or closing the gap?17:57 Standard Essential Patents: why WIPO is now getting involved20:00 What are SEPs? Standards, essentiality, and FRAND licensing explained24:11 WIPO's SEP initiatives: transparency and the PatentScope database26:30 The WIPO SEP mediation pledge for IoT SMEs29:05 What a future with less SEP litigation looks like31:08 What makes András optimistic – and what quietly worries him33:41 Rapid fire questionsFollow András:https://www.linkedin.com/in/andrasjokuti/Join PatentRenewal.com’s circle on LinkedIn:https://www.linkedin.com/company/patentrenewalcomFollow David:https://www.linkedin.com/in/david-breitenbach/GET IN TOUCHOur website: https://patentrenewal.com/About usAt PatentRenewal.com, we believe IP renewals should be simple, transparent, and stress-free. We care about innovation and about making IP easier to understand and easier to use.That’s why we created Talk IP to me, the podcast that brings fresh conversations to the world of intellectual property. In each episode, innovators, IP experts, founders, and legal minds share real stories, hard-won lessons, and practical insights you can actually apply in your work.Our goal is simple: make IP feel human, practical, and accessible.

Adam Fox is a business leader and long-time IP industry operator. He is a Board Member at FundingIP, a UK nonprofit that helps innovators protect IP through zero-equity grants, funding support, and the CEO of Insperanto (global patent translation and foreign filing support).In this episode, Adam joins David Breitenbach (CCO, PatentRenewal.com) to break down how FundingIP works in practice, how startups can get matched with the right attorney, and how founders can think more strategically about IP funding, filing, and foreign expansion without getting stuck in slow, complex grant processes.In this episode, you’ll learn:◼️ How FundingIP’s 90-minute IP strategy grant works◼️ Why matching with the right attorney matters so much for startups◼️ What happens after the first strategy session◼️ What FundingIP’s filing grant covers (and what it does not cover)◼️ How the innovation grant works and how the panel selects winners◼️ How government IP grants typically compare in time, effort, and approval rates◼️ Where founders most commonly overspend in IP00:00 Intro01:08 Adam’s path: from psychology to IP and startup funding02:53 How FundingIP works: application, speed, approvals04:00 Matching founders with the right attorney (tech niche + jurisdiction)05:56 Who can apply? Geographic eligibility (global / “planet Earth”)07:41 The 90-minute strategy session09:50 Reimbursement: do you get it back even if you don’t continue with the attorney?10:36 What comes after the strategy session: drafting, filing, foreign jurisdictions12:07 Role of service providers in foreign filing & translation13:05 The filing grant: what it covers (and what it doesn’t)14:37 Innovation grants: what they are and how they can scale17:49 The innovation grant panel: how winners are selected19:55 Why some applicants get rejected (the ~20%)21:48 Attorney matching and psychological fit22:52 Insperanto’s network that supports attorney matching24:56 Government grants for official filing fees: what’s available26:00 Government grants vs FundingIP: timelines, effort, approval rates28:40 Which grant should time-pressed founders prioritize?30:42 Rapid fire “IP confessions”Follow Adamhttps://www.linkedin.com/in/insperanto/FundingIPhttps://fundingip.com/Insperantohttps://insperanto.com/Join PatentRenewal.com’s circle on LinkedIn:https://www.linkedin.com/company/patentrenewalcomFollow David:https://www.linkedin.com/in/david-breitenbach/GET IN TOUCHOur website: https://patentrenewal.com/About usAt PatentRenewal.com, we believe IP renewals should be simple, transparent, and stress-free. We care about innovation and about making IP easier to understand and easier to use.That’s why we created Talk IP to me, the podcast that brings fresh conversations to the world of intellectual property.In each episode, innovators, IP experts, founders, and legal minds share real stories, hard-won lessons, and practical insights you can actually apply in your work.Our goal is simple: make IP feel human, practical, and accessible.

Jonas Hagman is a European Patent Attorney, IP strategist, and the founder of IPsteading, where he helps SMEs and startup founders turn intellectual property into real leverage for funding, growth, and exits.In this episode, Jonas joins David Breitenbach (CCO, PatentRenewal.com) to break down why IP so often becomes just a “checkbox” for startups, and how founders can build an IP approach that actually matches their business, product roadmap, and investor reality.IPcoach by IPsteading:https://www.ipsteading.com/ipcoachIn this episode, you’ll learn:◼️ Why startups don’t need “a patent”. They need an IP strategy that asks the right business questions◼️ Jonas’ “travel agency vs car rental” analogy for what good IP guidance looks like◼️ How to identify your real IP (and why founders often miss 80% of it)◼️ The “fast to file, fast to withdraw” approach for moving markets and uncertain roadmaps◼️ How IP can strengthen investor confidence (and the follow-up questions investors should ask)◼️ How to use patents as tools: blocking, licensing (paid or free), and building standards◼️ Red flags that signal a startup is treating IP as a checkbox.. or filing too late00:00 Intro01:35 Jonas’ path: why he left classic advisory03:54 “Translator” between IP and business05:07 What IPsteading actually does (and why the name)06:59 First step for founders with no IP knowledge08:55 The 90 days / 90 months challenge: what to do first12:13 Building an IP learning culture (take action + protect ownership)15:05 Finding the right attorney / partner17:24 IP as tools: block, license, create advantage18:43 Case story: Ather Energy and the “free license” move23:05 Startup red flags: weak IP thinking23:42 Red flag #1 - IP as a checkbox24:18 Red flag #2 - Filing too late26:35 How IP rights can help investor relationships30:00 Why IP seems irrelevant early, but then becomes existential31:18 How founders should learn IP (free resources + implementation)32:59 Rapid fire questions36:20 OutroFollow Jonas:https://www.linkedin.com/in/jonas-hagman/Join the PatentRenewal.com’s circle on LinkedIn:https://www.linkedin.com/company/patentrenewalcom Follow David:https://www.linkedin.com/in/david-breitenbach/GET IN TOUCHOur website: https://patentrenewal.com/About usAt PatentRenewal.com, we believe IP renewals should be simple, transparent, and stress-free. We care about innovation and about making IP easier to understand and easier to use.That’s why we created Talk IP to me, the podcast that brings fresh conversations to the world of intellectual property.In each episode, innovators, IP experts, founders, and legal minds share real stories, hard-won lessons, and practical insights you can actually apply in your work.Our goal is simple: make IP feel human, practical, and accessible.

Sharon Shofner-Meyer is a seasoned executive and strategist with deep expertise in legal tech, intellectual property and AI product management - also the author of IP work reinvented. In this episode she explains how AI can help patent practitioners scale the quality and volume of their output. We cover how mature today’s AI tools really are, and what IP leaders should do to govern, train, and measure for quality. We dig into the talent crunch, prompt engineering as “the new legal writing”, measurable quality gains in patent drafting (around 40% fewer errors), and why transparency and rational governance matter. In this episode, you’ll learn:◼️ Why the billable hour for law firms is under pressure and how AI fits into existing workflows◼️ The capacity/capability crunch in IP talent and where skills are missing◼️ A practical patent drafting flow: human draft → AI checks → iterate◼️ Where AI isn’t ready alone and why human strategy is still important to steer AI to the right direction◼️ How to teach prompt engineering to future lawyers, build AI-literate teams, and avoid shadow AI◼️ A look ahead at firm-trained “virtual AI teammates” that will preserve institutional knowledge and help new colleagues get up to speed00:00 Into01:00 Sharon’s path from science to patents and AI02:38 AI’s long arc, recent acceleration05:37 Where skills are missing across the IP industry07:19 How AI helps - better patent drafting workflow10:02 AI’s maturity - how people + AI wins13:07 Prompt engineering is the new legal writing16:08 An upgrading curriculum and practice reps21:00 Rational governance - stopping AI with sanctioned tools22:33 What an AI-literate IP leader looks like; change management26:59 Small budgets, big wins - start with PTO comms automation29:29 Five-year outlook: AI voice agents, and institutional knowledge31:04 Advice to new attorneys: mentors, networks, process-AI courses33:04 Rapid fire questionsFollow Sharon:https://www.linkedin.com/in/sharonshofner/Join the PatentRenewal.com’s circle on LinkedIn:https://bit.ly/patentrenewalcomFollow David:https://bit.ly/david-breitenbachGet in touchOur website: https://patentrenewal.com/About usAt PatentRenewal.com, we believe IP renewals should be simple, transparent, and stress-free. We care about innovation and about making IP easier to understand and easier to use.That’s why we created Talk IP to me, the podcast that brings fresh conversations to the world of intellectual property.In each episode, innovators, IP experts, founders, and legal minds share real stories, hard-won lessons, and practical insights you can actually apply in your work.Our goal is simple: make IP feel human, practical, and accessible.

IP manager Katalin Sólyom, Ph.D. shares a practical playbook for aligning patents with fast-moving products, and getting the whole company to speak “IP” with you.Katalin leads IP at Gehring Technologies after nearly a decade in chemical engineering and biotech research. That lab-to-IP transition gives her a rare dual view: how inventions are created and how they become defendable, valuable business assets.In this episode, Katalin sits down with David Breitenbach (CCO, PatentRenewal.com) to unpack what IP management looks like on the ground - culture, process, and decisions - when you can’t afford waste and the roadmap keeps changing.She explains:◼️ Bridging the gap between R&D, sales/marketing, finance, and leadership so IP is understood as a tool, not just a cost.◼️ Why IP is a “foreign language” for many teams, and how consistent terms and simple explanations change decisions.◼️ The process shift that took her team from reviewing 3 patents/hour to 20, and a great feedback system.◼️ Balancing data vs. intuition (hello, Kahneman’s “What You See Is All There Is”) and checking hidden assumptions.◼️ How e-mobility and the realities in the OEM industry demand flexibility, modularity, and constant FTO awareness.◼️ Quick lenses for value: in-product use, ability to block competitors, and licensing potential, plus where she’d start if forced to cut 20%.00:00 Intro02:42 If leadership doesn’t recognize the value of IP05:46 Cultural challenge of decision making and communication07:10  Alignment meetings vs working with R&D08:11  Helping leadership understand IP11:00 Seeing the value of IP13:59 Quality of decision making19:06 Making decisions based on  hard data vs intuition20:56 Process for evaluating past decisions?24:16 B2B2C - Flexibility in the OEM industry25:59 E-mobility and product consolidation26:36 Rapid fire questionsFollow Katalin:https://www.linkedin.com/in/katalinsolyom/Join the PatentRenewal.com’s circle on LinkedIn:https://bit.ly/patentrenewalcomFollow David:https://bit.ly/david-breitenbachGET IN TOUCHOur website: https://patentrenewal.com/About usAt PatentRenewal.com, we believe IP renewals should be simple, transparent, and stress-free. We care about innovation and about making IP easier to understand and easier to use.That’s why we created Talk IP to me, the podcast that brings fresh conversations to the world of intellectual property.In each episode, innovators, IP experts, founders, and legal minds share real stories, hard-won lessons, and practical insights you can actually apply in your work.Our goal is simple: make IP feel human, practical, and accessible.