Talk Copy to Me | Content + Copywriting Podcast

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing.Whether you're a small business owner, freelancer, or marketing professional yourself, this episode provides valuable advice on how to become the obvious choice for your ideal clients without the pressure of defining a unique selling proposition.Key topics include:The concept of "choosability" and its importance in marketingPractical ways to showcase passion, process, and personality in your businessHow to create connection points with potential clientsStrategies for quiet personalities to shine in their marketingBalancing professionalism with authentic personality___________________________________________EPISODE 135.Read the show notes and view the full transcript here:https://erinollila.com/being-choosable-unique-selling-proposition-usp/______________________________________________Learn more about our guest expert, Belinda Weaver Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that’s better than the one you left.With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Want to keep talking copy? Send me a text message!

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:Identifying your unique area of expertiseCreating content that addresses your audience's pain points and desiresIncorporating data and real-world examples to boost credibilityMaximizing your content's reach through repurposing and collaborationMeasuring the impact of your brand authority effortsWhether you're a solopreneur or running a small business, you'll gain valuable insights on using content to set yourself apart in a crowded market. Discover how to transform your content strategy to build lasting brand authority and drive business growth.___________________________________________EPISODE 134.Read the show notes and view the full transcript here: https://erinollila.com/building-brand-authority-with-content ______________________________________________Want to join me and other small business owners to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!Want to keep talking copy? Send me a text message!

What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effective content organization isn't just about tidiness – it's the key to strategic marketing, consistent messaging, and maximizing the impact of every piece you create.In this episode of Talk Copy to Me, former guest expert Colie James joins us to talk all things content ideation, creation, and organization. Colie shares her expertise on using Airtable to create a powerful content marketing hub so you can streamline your workflow, repurpose content effectively, and ensure your marketing efforts align with your business goals. ___________________________________________EPISODE 133.Read the show notes and view the full transcript here:  https://erinollila.com/creating-an-airtable-content-marketing-hub/ ______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories.  Whether you're a seasoned marketer or just starting out, this episode on case study interviews offers valuable insights on gathering client data, conducting engaging interviews, and leveraging case studies to overcome objections and attract ideal clients. Guest expert Jocelyn Montemarano shares her expertise on integrating case studies into your business process and maximizing their impact across various marketing channels. Tune in for actionable advice to elevate your marketing strategy and connect with your target audience through the art of storytelling.___________________________________________EPISODE 132.Read the show notes and view the full transcript here: https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Are your testimonials gathering dust?We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it.And now? Now it's time to use those testimonials. In this episode of Talk Copy to Me, I'm going to talk about how to use testimonials to build trust and credibility. You'll learn how to  strategically place them on your website, use them on social media and in your emails, and ways to use testimonials that you may not have even considered before. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights to help you use the testimonials you've collected as powerful marketing tools for your business.___________________________________________EPISODE 131.Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-testimonials/______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts?Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking for testimonials, which means you need to put in the effort yourself to build systems and processes that do this all for you.If you're not sure how to go about asking for testimonials and editing them once you have them, this episode of Talk Copy to Me is for you.___________________________________________EPISODE 130.Read the show notes and view the full transcript here: https://erinollila.com/asking-for-testimonials-and-how-to-edit-them______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets?Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'll also learn the advantages and disadvantages of each testimonial type. It doesn't matter if you're a small business owner, entrepreneur, or creative professional, this episode will equip share strategies to supercharge your social proof game. ___________________________________________EPISODE 129.Read the show notes and view the full transcript here: https://erinollila.com/testimonial-types-and-why-you-need-them-all______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up: https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!

Are you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and get the best information you need from your leads to turn them into clients and customers.With valuable advice on the importance of discovery calls and post-click actions, this episode will lead to a more successful sales process. Tune in now to gain powerful insights and elevate your sales game!___________________________________________EPISODE 128.Read the show notes and view the full transcript here: https://erinollila.com/discovery-call-questions-and-processes-for-smooth-conversions/ ______________________________________________Want more conversions from your website?For a limited time, and at a fraction of the cost, I'll review your main website pages and create a report (shared via video and in written format) reviewing the conversion-specific updates you can make to see improved sales and lead generation.​I'm testing out this offer with temporary pricing for the month of July 2024. Book for only $300 now, and you'll get a complete UX review within 7 days!Book your Conversion Clarity Checkup now!______________________________________________Learn more about our guest expert, Nikki RauschCEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.Learn more about her via her website and connect with her on LinkedIn, Facebook, and Instagram.Enjoyed today's conversation? You can get Nikki's ebook Closing the Sale just for tuning in today. Simply go to https://yoursalesmaven.com/talkcopy and you can grab it at no cost!Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Want to keep talking copy? Send me a text message!

If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. You'll learn about the different types of conversions your website can drive, as well as the different strategies for moving viewers closer to a conversion.___________________________________________EPISODE 127.Read the show notes and view the full transcript here: ______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!

Have you ever visited a website in search of  information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be.As a user, you're not alone in your hope for seamless and intuitive interactions online. In fact, they should be common place! However, as a business owner, you do have the responsibility to provide these types of experiences to your audience.In today's episode, we explore the role of UX in small businesses, and we'll talk about creating a website that not only meets, but exceeds user expectations. So, let's talk UX!___________________________________________EPISODE 126.Read the show notes and view the full transcript here: https://erinollila.com/how-to-create-the-best-website-user-experience-annie-maguire/ ______________________________________________Want more conversions from your website?For a limited time, and at a fraction of the cost, I'll review your main website pages and create a report (shared via video and in written format) reviewing the conversion-specific updates you can make to see improved sales and lead generation.​I'm testing out this offer with temporary pricing for the month of July 2024. Book for only $300 now, and you'll get a complete UX review within 7 days!Book your Conversion Clarity Checkup now! ______________________________________________Learn more about our guest expert, Annie MaguireAnnie Maguire is a Conversion Copywriter who helps small & mid-sized businesses build websites that convert.Learn more about her via her website, connect with her on LinkedIn, and grab her Customer Interview Template for free.Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads or LinkedInWant to keep talking copy? Send me a text message!